BenJustman
Ben Justman🍷

How will Bitcoin scale as a medium of exchange?
If it’s so good, won’t everyone just save it and spend their dollars instead? That’s the classic argument.
This is absolutely happening and will continue for a while. That view only sees one side of the transaction: the consumer.
https://blossom.primal.net/7cda0915385f27ba4dc4e28b30383bbcd6bbf8f17477de744d6e767c6e3bb963.png
At the beginning, just as only the most committed Bitcoiners will spend it, only the best businesses will be able to demand Bitcoin. As those two ends of the spectrum grow, people who want to spend dollars and save Bitcoin will start to run out of options. Especially for quality goods.
This transition starts with shop owners upcharging for fiat. At first, it will look like today’s cash vs credit pricing, simply covering card fees. As Bitcoin becomes more obvious, that spread will grow.
Adoption will take time. Not every producer will switch quickly. The ones who do will outcompete. They will escape margin decay from fiat debasement. They will not need to cut corners. Good money chases quality goods, and these businesses will be positioned to thrive.
High-quality producers steer the next marginal transaction. Over time, they will steer it toward Bitcoin.
If a business wants to earn the hardest money, they will have to produce a top-quality good. Just like if a consumer wants a top-quality good, they will increasingly have to pay with Bitcoin.
Orange pilling the world begins at the margins.
There are two sides to every transaction. The margins are on both ends.

2025-05-23 17:29:02

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While I kinda recoil at counting calories, I've never had to lose weight (my problem is gaining it) so I'm a bad person to have an opinion for this kind of thing.
Carry on. Rooting for you.

2025-05-23 17:26:20

How I combat shipping wine in the Summer
As temperatures rise, I get more careful about shipping. Heat can ruin a bottle before it ever reaches your door. That’s my responsibility, not yours. If a bottle ever arrives heat-damaged, I’ll make it right.
https://blossom.primal.net/5b3856ca804f27dfb8287dff69a07e8d682abdcac105b2917f755d69ffb069a4.jpg
To minimize risk:
- I only ship on Mondays, so wine doesn’t get stuck in hot warehouses over the weekend.
- I may delay shipments to hotter regions until the weather cools.
- I monitor temperatures across the country every week.
Most people don’t realize how fragile wine can be in the heat. Even short exposure to high temps can cook the wine and destroy its character. If you’ve ever opened a bottle and it tasted off or flat, that might’ve been the reason.
To help, I’m offering a new option:
- I already ship 6+ bottles free via Ground.
- Now I’ll also cover $30 toward expedited shipping on 6+ bottle orders and waive the packaging fee.
If you’re in a warmer part of the country or just want to guarantee freshness, this is the move. You’ll still get a deal on shipping, and we'll both sleep better knowing the wine will show up tasting like it should.

2025-05-23 17:00:06

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Just eat less?

2025-05-23 14:22:35

Bitcoin *crashes* to $108k
https://blossom.primal.net/86dae71d927290e6cab4c33d74bea9b0acacddeaea1da9a05af61a4baa71c48c.jpg

2025-05-22 18:56:24

We will never see $112,000 Bitcoin

2025-05-22 18:20:11

Stay Humble
Help your friends sell their shitcoins
https://blossom.primal.net/9f01fb362c8a72dcd999ad4677604153ae9b09ec2c36d9b0374efe75a6f68a3d.png

2025-05-22 00:05:57

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55-60 ish for cellaring. Steady temp, no light.
70 degrees and the clock starts ticking (slowly)

2025-05-21 23:41:38

Deactivated my IG today.
Had been trying to orange pill my friends there for 4 years with just a few amazing successes.
It's time to move on from those who aren't curious.

2025-05-21 23:18:16

PSA on wine storage.
If you're not storing Peony Lane in a cellar or wine fridge, you shouldn't be storing it long term.
Wine that is unfiltered, unfined and has low sulfites is way better for you, but needs to be treated well.
Drink up. HIGHER. 🤝🍷

2025-05-21 18:28:21

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🤣🤣🤣

2025-05-21 17:44:55

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*see🤦

2025-05-21 16:42:42

76 Remain🍷 https://blossom.primal.net/da352fa9860f1bac83c1fc390c056191c185add72f4cce59aa63c3eed64f9ff9.jpg
#nevent1q…da9a

2025-05-21 16:01:40

I just acquired $14 of Bitcoin
It's crazy that someone sold that to me.
Cant they see where this is going?

2025-05-21 15:59:23

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What took you so long. Damn

2025-05-21 04:43:26

Game on Bitcoin.

2025-05-21 04:38:44

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Absolutely

2025-05-21 01:28:08

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Yessir

2025-05-21 01:18:07

Disney is making an alien abduction movie that normalizes kids getting abducted.
It's so over

2025-05-20 19:46:03

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Exactly

2025-05-20 19:44:45

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2025-05-20 19:44:15

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Get em

2025-05-20 19:44:06

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You're welcome

2025-05-20 19:43:53

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🤝

2025-05-20 19:43:01

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I'd call them retarded and go back to my work selling wine to bitcoiners

2025-05-20 17:18:02

"Bitcoin will never be the medium of exchange"
- Zero research done on ecash
- Doesn't use NOSTR
- Has never bought anything with Bitcoin

2025-05-20 17:10:20

78 Remain🍷 https://blossom.primal.net/81616dd8f91e93bb52bcb389b194c3e6afed5f95c8e32cd922de5f66a7863a71.jpg
#nevent1q…mrxy

2025-05-20 16:39:02

When i pee into the toilet, my dilution is also accretive, but I don;t drink the water afterwards.

2025-05-20 16:27:12

Narrator: Turns out they were all weak currencies
#nevent1q…ygdh

2025-05-19 21:31:01

86 Remain🍷
#nevent1q…8hag
https://blossom.primal.net/3453fd2c444a8bc3f0a0e986f17a66809ad925edbe72052c6b986c458fa243f9.jpg

2025-05-19 17:42:20

I AM AN INFLUENSOR
#nevent1q…szl7
https://blossom.primal.net/1b85a4757f2760eec2a07a13926e50b52f5a8b9f7531d8b2bdabe3e759ca45b9.jpg

2025-05-18 23:26:17

90 Remain🍷
#nevent1q…cs2q
https://blossom.primal.net/b024bbc01d502ba13a42eb3f9023e13497b1a4e6edf5c74e0d83c9b2d4f752c5.jpg

2025-05-18 19:44:15

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Wat mean?

2025-05-18 13:53:32

Accept it.
GM
https://blossom.primal.net/748cf52a6bce6c36a242ae1f5a573bb741628d8455ebf751dee24443ca7b355b.jpg

2025-05-18 02:24:24

Did my first ever podcast 3 yrs ago.
What a wild ride 🍷
https://blossom.primal.net/10621ad0ab159d5f1eeeacba7242f540d92b49013ea5ef415eee33224c630864.png

2025-05-18 02:10:27

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Nope

2025-05-18 00:49:20

I don't make Merlot anymore because of the movie Sideways.
Hollywood ruins everything.

2025-05-18 00:28:45

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That's Arby's bro

2025-05-18 00:27:59

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Sned it

2025-05-18 00:27:52

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Sned sats

2025-05-18 00:21:26

Headed to Steak n' Shake, y'all want anything?

2025-05-17 19:15:42

96 Remain🍷
#nevent1q…dxr7
https://blossom.primal.net/a2328fcf3f75ce88f50921cc4bee8d7f99e653cd738bcf9daad481ee80270b70.jpg

2025-05-17 17:43:52

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Dude great pic!

2025-05-17 12:33:45

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Turn on your zaps so I can zap you in gold

2025-05-17 12:32:37

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🤣

2025-05-17 01:02:32

In Colorado you can pay your taxes in Bitcoin.
LOL

2025-05-16 20:05:33

Mass Adoption of Bitcoin as a percent of Global Capital is going to happen much faster than as a percent of the population.
Most people will "Miss Out"

2025-05-16 18:50:47

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DOUBLE DIGITS

2025-05-16 18:43:17

99 Remain🍷 https://blossom.primal.net/4da01425e67a7a8e14b0c3182c011330e32c9390097fb2af382fdc24cc81264b.jpg
#nevent1q…tpyk

2025-05-16 01:59:14

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I'm hyped to watch TNT and cringe when ever I watch ESPN. The difference is so large

2025-05-16 01:58:47

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Gorgeous. Would recommend as the #1 SE Asia country to visit

2025-05-16 01:53:01

ESPN feels so fiat compared to TNT.
The NBA deserves better.
Go Nuggets.

2025-05-16 01:51:32

I lived in Vietnam for a year and swore to myself that I'd never live in an apartment again.
Touch Grass.
https://blossom.primal.net/9471b2b3739a1d3559f0a0739674bddc44a38f0c0b48257ff25f548976b1f850.jpg

2025-05-15 21:02:45

107 Remain🍷 https://blossom.primal.net/84b3e0a9328ab1688ce18eda3dd10e7d570a3e4dfbb9970d877e8ce5ecdd0cd7.jpg
#nevent1q…4p3p

2025-05-15 13:41:14

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GREAT pic.
You got skills

2025-05-14 23:48:22

When did this 4th Turning begin?
9/11
Great Financial Crisis

2025-05-14 22:54:50

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No.
I'd inhale it

2025-05-14 19:31:17

108 Remain🍷 https://blossom.primal.net/63c223ba26a3966f01581b200378d612ccf276ac708cf59df1f57d555c7b8196.jpg
#nevent1q…mvxl

2025-05-14 16:46:14

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You're surrounded by the good stuff!

2025-05-14 15:53:12

Natural Means More in Wine Than in Food
Chick'N Nuggets tricked me once.
So I do appreciate that the “natural chicken” label means I’m not accidentally buying soybean slop, but that bird could’ve been raised a hundred different ways.
“Natural flavors.” “All-natural.” “Naturally sweetened.” None of these mean anything on food packaging.
Natural Wine still carries weight.
https://blossom.primal.net/de1b50f7163728d238d22d8fdc040a2eb868a8ccb6037b4b6cd81cbb424d0e6f.jpg
France drew a legal line. To use the label vin méthode nature, winemakers have to use organic grapes, native yeast, no additives, no filtration, and no added sulfites. They also get audited.
In Italy and Spain, there’s no legal standard, but strong winemaking communities set the rules. The pressure comes from peers and tradition, not the government.
In the US, “natural wine” is not regulated, and the tradition is not nearly as strong, but before you assume systemic abuse, let's look at the incentives.
Most wine in the US is mass produced. It is non-organic, high in sulfites, and heavily filtered. It sits so far from the specific definition of natural wine that labeling it that way would be a joke.
Then, if you’re making higher-end wine, you’re not just competing locally. Your bottle sits next to wines from Burgundy, Piedmont, and Jura. The best wine regions set standards, so your wine is competing in a world where “natural” actually means something. Reputation is everything, and using the label carelessly would destroy your credibility.
There is also a reputation problem in the US. Some people associate it with cloudy bottles that smell like a barn and taste worse. While those bottles won't make it to the liquor store, the perception exists.
That reputation acts like a filter. If you’re selling to collectors or high-end restaurants, you don’t want your wine mistaken for something unrefined. Many producers following the same methods—native yeast, no filtration, no additives—choose to call their wines “low intervention” instead.
So if you see “natural” on a wine label, you’re probably not being misled. The word still means something in the regions that matter, and Big Wine can’t even get close.

2025-05-14 14:14:51

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They wanna find your boat accident treasure

2025-05-14 00:02:15

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Can't wait for you to enjoy it!

2025-05-13 22:32:58

111 Remain🍷 https://blossom.primal.net/6ebbe53ecaf1de2fea9229722ad3cad97c129483a9a4c037376d1a279670ab41.jpg
#nevent1q…t5rh

2025-05-13 00:11:51

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Read the first sentence of that last paragraph like 10 more times

2025-05-12 20:36:38

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You're fired

2025-05-12 20:10:45

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Yeah that insider -> announcement jump was blatant

2025-05-12 19:20:50

So many people are gonna get burned on Bitcoin stocks.

2025-05-12 16:38:12

113 Remain🍷 https://blossom.primal.net/f6b98ba25ed824ba8754f1f895903693937700a6cb9dbb8fcbd0f1f1f46ce0b0.jpg
#nevent1q…xrtt

2025-05-12 01:03:57

You can just go for a drive
https://blossom.primal.net/5d613d9962290c0d345639984d385712fbc5ce88b5dddfdbd87d74f8fa43c4eb.mp4

2025-05-12 00:36:28

Did you take your mom HIGHER, Anon?
https://blossom.primal.net/f75b5efeac067fd390ca940da782af9d0daca60f487dfcd7d8ea06f10192746c.png

2025-05-11 21:14:02

117 Remain🍷
https://blossom.primal.net/65b4eb41148010deb683272001407dd521c4575f496515b08aa97de951681a41.jpg
#nevent1q…2xzx

2025-05-11 15:29:19

Next time @nprofile…3lp8 tells you he's Bitcoin only, don't believe him. I traded him 🍷 4 🧼 like a week ago.
Incredible product.
Mom loved it as a gift.
Well done, sir. 🫡
https://blossom.primal.net/a51dc5f18c68b77ef892f47d9f95dc7c4558847ddaf4822f35fad97e9cc55907.jpg

2025-05-11 14:59:21

If The Left was serious about not having another Hitler, they would be helping us get rid of Central Banking.

2025-05-11 14:17:48

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Or for the bad
This just happens to be a good example

2025-05-11 14:07:22

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Are you open to having a discussion or are you going to continue with this close mindedness?
If you think alcohol is so bad why would you interact with someone who makes it? I must be the devil in your eyes. Why are you spending time talking to the devil?

2025-05-11 14:05:43

A small group of people can reshape an entire system.
Nassim Taleb coined the term Intransigent Minority to describe the
phenomenon.
When the cost of acquiring that group is low, the rest of the population is indifferent, and that group is stubborn enough to stand on what they believe, the system bends.
His go-to example is kosher food.
Fewer than 0.5% of Americans follow kosher rules, yet a huge portion of the grocery store is certified. Observant Jews won’t touch non-kosher food, but most people don’t think twice about it. So if you run a factory, it’s easier to make everything kosher than split your product line. One group has strict requirements. The other is flexible. That’s enough to tip the entire system.
I’m seeing something similar with bitcoin businesses. The pressure here isn’t negative or rooted in avoidance. It’s completely positive.
What I do see is a sharp rise in demand for products and services from companies that accept bitcoin alongside the dollar. Whether bitcoiners use it as a medium of exchange or not, it’s clear that having that option is good for business.
This pattern has been clear to me ever since bitcoiners started buying my wine, but my scale is small. Since then, I’ve watched everything from cottage producers to large ranching operations benefit from the same magnetic pull. Steak n’ Shake, with over 450 locations, is just the next evolution.
If a bitcoiner is getting a burger, Steak n’ Shake just jumped to the top of their list. They’ve already gained the attention of a group that punches above its weight. Time will tell how much we impact their business.
Bitcoiners’ impact doesn’t come from protest. It shows up as positive reinforcement. The Magnetic Minority rewards alignment and that reward is scaling.
Taleb gave us the template.
We’re writing our own story.
https://blossom.primal.net/4acd0dfe8d1d0f8fa31a54fbc8c353159f960efe67765de3dd819761e8c3ccdb.png

2025-05-11 04:16:29

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Red Rising

2025-05-11 02:20:43

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I generally drink once a week and post customer photos

2025-05-11 01:03:23

HIGHER
#nevent1q…2elt
https://blossom.primal.net/65b4eb41148010deb683272001407dd521c4575f496515b08aa97de951681a41.jpg

2025-05-10 23:44:19

HIGHER
#nevent1q…lv5l

2025-05-10 19:33:05

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