BenJustman
Ben Justman🍷

PeonyLaneWine.com

#Bitcoin Natural Winemaker🍷
6+ Bottles Ship FREE

Public Key

npub153xmex42x4chdf757hp3q6zxagykkek7pdgwuwd074964dkyha9s82ryu8

NIP-05 Address

BenJustman@primal.net

NIP-57 Address

BenJustman@primal.net

Profile Code

nprofile1qqs2gndun24r2utk5l20tscsdprw5zttvm0qk58w8xhl2ja2kmzt7jcpr9mhxue69uhhyetvv9ujuam9d3kx7unyv4ezumn9wsq3vamnwvaz7tmwdaehgu3wv9a85ctdduhxuet5zpxmu7

Publishing to

relay.wellorder.net

nostr.azzamo.net

nos.lol

Author Public Key

npub153xmex42x4chdf757hp3q6zxagykkek7pdgwuwd074964dkyha9s82ryu8

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Last Notes

2025-04-15 22:52:42

Which feeds do you scroll?
Just latest or others as well?

2025-04-15 22:04:57

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Id have to see a screenshot
Some messages don't come thru on primal and can be viewed on another client. If you're curious check out amethyst (android) or Damus (iPhone)

2025-04-15 22:03:42

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It definitely a cool rent to own model for them

2025-04-15 02:21:00

I keep touching the stove with normie friends
Idk why I keep doing it
This is their serious type of response
https://m.primal.net/QPpe.jpg

2025-04-14 13:44:29

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It was! Very helpful!
Every dollar I get is a sat I don't have to sell (not that I'd know, I've never sold)

2025-04-14 13:43:38

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YOU GET ME

2025-04-13 22:53:27

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To a degree. Just onboarded a guy today who wasn't larping. Just not using much social media

2025-04-13 19:02:04

Y'all think the Bitcoin Magazine conference in Vegas has anyone building the Bitcoin circular economy?
Or is "Using Bitcoin" just gonna be a LARP again?

2025-04-13 15:45:49

"Wine Tannins give me Massive Headaches"🍷
As a low-intervention winemaker, that one caught me off guard.
I’ve heard people blame sugar, sulfites, even histamines. But tannins? Let’s talk about what they are—and what they’re not. 🧵
https://m.primal.net/QOIX.png
Tannins are natural compounds found in grape skins, seeds, stems, and oak barrels.
They aren’t about flavor—they’re about texture.
They’re much more present in red and orange wines than in whites or rosés, since those wines stay in contact with skins, seeds, stems, and oak barrels much longer.
I often hear people say a wine is dry, referring to that mouth-drying sensation you get from certain wines.
However, when a wine is dry, that means it isn’t sweet.
People who describe highly tannic wines this way aren't totally wrong because tannins bind to your saliva and do leave your mouth feeling dried out.
While a lot of the tannins in red wine do come from the grapes of oak barrel, then can also be added during winemaking—usually in powder form.
Most of these powders are derived from natural sources like oak or grape skins, and can support structure, aroma, and color without changing the identity of the wine.
I use oak-derived tannins in some of my wines, especially since I age in neutral barrels.
This helps me use less sulfur in my winemaking.
Tannins act more like a protective coating that helps show off the wine’s natural brilliance—not a tool for manipulation.
Most wine additives are used as part of a manipulation regime—designed to hit a target flavor profile, often at the expense of transparency.
And with over 70 approved additives that don’t have to be listed on a wine label, the real culprit behind your wine headache could be anything.
Tannins are different.
There is some nuance.
Hydrolyzable tannins like gallotannins (from oak galls or chestnut wood)—have been linked to mild inflammation or histamine release in sensitive individuals.
But they’re typically used in small amounts and are far less likely to be the issue than residual sugar, poor fermentation, or a cocktail of other additives.
Tannins aren’t usually the problem. The winemaking style might be.
Wine is complicated and often swept into a shroud of mystery to keep consumers in the dark.
But knowing a little can change a lot.
I’ll be sharing more about how to navigate additives, labels, and wine in general.
If this gave you value, please like or retweet that first post.

2025-04-12 19:14:39

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I'm really not in favor of more regulation, but also recognize that it's the problem

2025-04-12 18:42:46

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its true, but probably not exclusive to the USA

2025-04-12 17:34:24

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The name is incredible isn't it?

2025-04-12 17:28:01

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I have too. And there's no shame in that

2025-04-12 15:53:52

Yes, there is a wine ingredient called Mega Purple
And it's more common than you’d think.
Once you know how to spot it, you’ll taste it everywhere.
And you’ll never look at cheap red wine the same way again. 🧵🍷
https://m.primal.net/QNDW.jpg
Mega Purple is a thick, sweet, inky extract made from a grape called Rubired.
Just a small dose adds deep color, smooth texture, and a candied finish to otherwise forgettable wine.
It’s grape-derived—but that doesn’t mean it’s good.
https://m.primal.net/QNDa.png
It started as a way to rescue weak vintages. But now it’s everywhere.
If you’re drinking wine from a box, or paying under $15 a bottle, especially for jammy reds—there’s a good chance Mega Purple is in the mix.
Think of it as a type of pancake style makeup for wine.
You won’t find it on the label. Wine doesn’t have to list ingredients.
But there are signs:
- Over-the-top purple color
- Sticky sweetness
- Flavors like grape jelly, vanilla extract, and artificial chocolate
Mega Purple is often used to mask poor fruit—like overcropped vines, underripe grapes, or wine rushed through fermentation.
https://m.primal.net/QNDd.png
And if it’s in there, it probably came with friends:
Velcorin, powdered tannins, added sugar, oak flavoring, enzymes, coloring agents.
At that point, it’s more of a science experiment than wine.
Wine made with better grapes and fewer tricks costs more.
That wine tells a story. Real terroir, real flavors, real art.
But more importantly, Low Intervention wine will probably leave you feeling a hell of a lot better the day after drinking it.
What's that worth?
Most people have no idea what’s actually in their wine.
I’ll be posting more about how to find bottles worth drinking and how to see past the veil the industry hides behind.
If this helped you, it'd help me if you liked or reNOSTed the first post or followed along!
Cheers!

2025-04-12 01:43:23

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🤌

2025-04-12 01:41:11

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Great point. Would be a pretty huge FUD bust

2025-04-12 00:24:45

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There's a lot of nasty shit on nostr. Whatever is keeping it from our view is doing a good job tho.
Could be the community, permanence of posts or filters

2025-04-10 20:25:40

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Source link?

2025-04-10 16:04:26

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Yeah. Once you put a screw top on, the wine is frozen in that state (it can go bad with excess heat, light or temp fluctuation)

2025-04-10 02:34:03

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Who knows what actually ends up happening with it all

2025-04-09 22:42:21

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You're welcome

2025-04-09 18:04:20

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I'm not in that tiered system. Don't feel bad for me!

2025-04-09 04:09:00

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Is this the trending list or your own custom feed?

2025-04-09 01:06:53

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Chonker

2025-04-09 01:06:46

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Chinker first one

2025-04-09 01:04:14

It's almost asperagus, 🥩 and 🍷season 👀
https://m.primal.net/QJDv.jpg

2025-04-08 20:21:49

Wow! This one keeps getting better.
#nevent1q…txj7
https://m.primal.net/QIrf.png

2025-04-08 20:18:08

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The level of response quality is so low that it tells me I'm going in the right direction

2025-04-08 20:02:54

I have this sadistic urge to get screamed at by gremlins on politics Facebook.
Idk why I love it so much.
https://m.primal.net/QIqX.png

2025-04-07 23:15:36

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Pedantic arguments are so tiresome.
I get this all the time and it gets annoying when someone takes it up on themselves to try to "own me" logically when I won't accept their preferred method of payment.

2025-04-07 22:52:09

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What do Bitcoiners want?

2025-04-07 22:39:11

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Everyone already follows you

2025-04-07 22:38:45

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I'd be surprised if they didn't have it auto convert to dollars

2025-04-07 21:53:28

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Is that still the case?
Laws have changed quite a bit

2025-04-07 21:53:03

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Yes, but more trying to add to it

2025-04-07 17:06:04

These Monero guys complain about Bitcoiners being closed minded and then hit me with the same close mindedness 🤦
Nuanced discussion is a lost art
#nevent1q…9l5v

2025-04-07 16:04:24

Bitcoiners are the best customers I’ve ever had.
They’re loyal. They rebuy. They tell their friends.
They want you to win—and they’ll help make it happen.
And right now, almost NO ONE is building for them.
That means there’s still time to become the Bitcoin-aligned brand in your category.
In most industries, Bitcoiners don’t have a default go-to.
No trusted shop, no favorite label, no company that “gets them.”
That could be you.
And once they pick their brand, they don’t switch easily.
You don’t have to become a bitcoin company.
You don’t need to ditch dollars.
You don’t need to be perfect.
Just make something good.
Accept bitcoin (not crypto).
And let people know who you’re aligned with.
I did it with wine.
Now Bitcoiners are 100% of my customer base.
Not because I ran some flawless playbook—
but because I paid attention to the right customers and leaned in.
Bitcoiners are your perfect customer.
They don’t need gimmicks.
They just want to know you see them.
The lift is minimal.
The downside is basically zero.
The upside? Tremendous.
We're looking to spread this experience to extremely high quality brands via @nprofile…wx80 and need to hear back from bitcoiners as to what makes a company a "bitcoin company" that you would support like this?

2025-04-07 15:56:13

When Bitcoin goes Low
We go HIGHER
#nevent1q…2ps4

2025-04-06 23:09:04

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Some are better that way.
Don't over do the chill
Most reds that aren't crazy manipulated aren't gonna be cold stabilized so just don't be surprised when you find tartrate crystals at the bottom

2025-04-06 16:50:04

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We're gonna win

2025-04-06 16:06:53

Most businesses still think Bitcoiners are just part of “crypto.”
Speculators. Gamblers. Noise.
They’re not.
They’re the best customers you’ve never targeted—
and right now is the perfect time to reach them.
1. The Misread
Most business owners assume Bitcoin is just hype and volatility.
They don’t realize there’s a real customer base behind it—
one that’s deeply aligned on values like quality, durability, and truth.
Bitcoiners aren’t chasing trends.
They’re trying to build a better world—
and they want to spend their money with businesses who align.
2. What Makes Them Different
Bitcoiners don’t just buy things they like.
They champion them.
They tell their friends.
They bring you up in every group.
They’ll ride with you through the awkward early phases.
3. How to Reach Them
You don’t need to become a Bitcoin expert.
You don’t need to signal perfectly.
Just accept bitcoin (not crypto).
Build something that lasts.
Speak truth. Don’t cut corners.
Spread that word—and they’ll rally behind you.
4. Why Now
This is a first-mover moment.
The audience is big enough to matter.
And in most categories, no one has claimed the Bitcoin lane yet.
Step in now, and you can be the company Bitcoiners turn to.
The one they support. The one they want to win.
Build equity with the future financial elite—
before anyone else figures it out.
I did it with my winery, Peony Lane
I’m here to help others do it too.
My new show @nprofile…wx80 is going to be onboarding businesses to Bitcoin, Bitcoiners and NOSTR.
Follow me if you're here for the mission
https://m.primal.net/QGUO.png

2025-04-05 23:06:30

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I'm more surprised that you put yourself in the democrat bucket instead of rejecting those labels
I voted Democrat my whole life

2025-04-05 20:53:56

If youre a Democrat who HATES Trump...
Look in the mirror. You lost to a guy who looks like this? What does that say about you?
https://m.primal.net/QFcr.jpg

2025-04-05 19:30:48

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Let's change the world buy supporting businesses that support us

2025-04-05 18:27:00

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Can't do it without bitcoiners

2025-04-05 17:26:06

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Absolutely

2025-04-05 17:25:21

Soak Quest is about creating insurance.
#nevent1q…r7zf

2025-04-05 17:24:39

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We're gonna win

2025-04-05 17:20:41

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Lolol my focus is more on introducing brands to Bitcoiners than getting them to accept Bitcoin specifically

2025-04-05 17:18:26

Bitcoiners already can’t stop talking about bitcoin.
Align your product with that mission—
and you’ve got a guerrilla marketing team you didn’t have to hire.
Bitcoiners will want you to win—
and they’ll do something about it.
https://m.primal.net/QFSS.jpg

2025-04-05 16:35:33

One time I got some legends drunk.🍷
https://m.primal.net/QFQa.jpg

2025-04-05 15:50:10

How to start a shitcoin:
Step 1: Delusion
https://m.primal.net/QCyC.jpg

2025-04-05 00:47:15

Hey I'm starting a show on Bitcoin + Merchant Adoption called @nprofile…wx80
My Normie Friends:
https://m.primal.net/QEeN.jpg

2025-04-05 00:40:47

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https://m.primal.net/QEeG.jpg

2025-04-05 00:40:26

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Short kings aren't gonna win

2025-04-05 00:40:06

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Dude it was good. Got bae to watch it with me

2025-04-05 00:39:39

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They're bad in a vacuum assuming nation states exist in that same vacuum and that those nation states may go to war in the future.
HOW BIG IS YOUR VACUUM BRO

2025-04-05 00:38:27

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Rip me having to follow a ton of people 3 years ago to have any sort of feed

2025-04-05 00:28:01

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Glass and cork will go up across the border, but I'm not worried. Glad this isn't happening during harvest season

2025-04-05 00:27:25

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Oof. No I don't wanna die

2025-04-05 00:26:56

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Get em

2025-04-05 00:18:18

Stop. I can only get so erect.
https://m.primal.net/QEdN.jpg

2025-04-04 23:50:45

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I'm here to end inflation and hopefully I have a free private transactions fixed along the way
It sounds like our priorities don't match
To get back to where we started, if you want to try my wine you can buy it with Bitcoin or dollars, but if not that's fine too

2025-04-04 23:15:53

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She still thinks that "money" is hers?

2025-04-04 21:12:30

I keep getting paid in Bitcoin when I really need dollars. I was hoping to outsource "Selling Bitcoin"
Can you...take me higher?
https://m.primal.net/QEVM.jpg

2025-04-04 15:36:39

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💯

2025-04-04 15:36:08

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That's goddamned right
It's about Goddamned time

2025-04-04 15:35:41

Historical Times
#nevent1q…7kuw

2025-04-04 15:08:13

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We're gonna win

2025-04-04 15:07:48

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Also if your gripe is how people are onboarded and KYC, your gripe isn't with Bitcoin.
I feel like you're just making arguments that are tangential out of frustration about generalities.

2025-04-04 15:06:53

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I opted out of inflation, with Bitcoin.
I'd opt into inflation for Monero
I'm missing how there are no tradeoffs

2025-04-04 14:56:16

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Before 2024 for sure

2025-04-04 02:33:09

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Just Bitcoin

2025-04-04 02:06:29

I get a followed notification from this account and a few others every day.
What's going on?
https://primal.net/p/nprofile1qqsf24u42d2ltugavnwpcttazdk4syvsflw9j254pj6qj8g9g9llhgg898jnk

2025-04-03 17:24:16

I'm sharing a Nostr account with 1 other person.
We'd like to zap and be zapped from 1 wallet that we both have access to.
We don't want to balance lightning channels.
What would you recommend?

2025-04-03 17:21:19

First @nprofile…ad8w got me with macro analysis
Then her shitpoasts on NOSTR.
And now she has the best bots too??
https://m.primal.net/QDEF.png

2025-04-03 16:56:34

Banks have FDIC insurance.
Bitcoiners have a thriving circular economy. That’s our insurance.
Thinking we’ll win the medium of exchange war without actually using Bitcoin to exchange value? Makes no sense.
We get to exit the matrix without fear—if the best products, services, and founders in the world see the incentive to build with us.
https://m.primal.net/QDCw.png

2025-04-03 16:50:28

I got crickets for a response when I posted this exact same post on Twitter today.
What should I learn from that?
#nevent1q…6gkv

2025-04-03 02:15:05

Help a guy out you EuroPoors
#nevent1q…eew9

2025-04-03 01:51:09

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We're gonna win

2025-04-02 22:19:26

I relate with this way too hard 🤣
#nevent1q…q2k2

2025-04-02 22:06:35

Trump signing an executive order to make Peony Lane's competition 10% more expensive 🍷
https://m.primal.net/QCMP.jpg

2025-04-02 22:00:02

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Lmk when you're ready for a rec 🫡

2025-04-02 21:58:46

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I'm much more of a Tim Duncan leadership, let's win together kind of guy and I think that's more the Bitcoin ethos than Kobe and MJ

2025-04-02 21:03:44

Yo. @nprofile…r2m3 bars are INSANELY good.
I'm blown away.
https://m.primal.net/QCJK.jpg

2025-04-02 18:06:00

Wine is fragile and difficult to ship.
Bitcoin is volatile internet money.
Neither seemed like a foundation for a business—
until I found my best customers: Bitcoiners.
🧵 How I took my winery from zero to all-in:
2021
I’d just started selling my wine at farmers markets.
One day, a guy asked, “Do you accept crypto?”
I said, “I’ll take your bitcoin,” and had no idea how I’d actually do that.
He walked away.
But it stuck in my mind.
The first person who ever asked.
I was a Bitcoiner, but didn’t think that had anything to do with wine.
Bitcoiners were 0% of my sales.
2022
I joined Twitter. Went to my first Bitcoin conference.
And the people in it? They were my people.
Honest. Curious. Genuine. Driven.
A few folks started asking if they could buy wine with bitcoin.
I said yes—not because I saw a business opportunity.
I just wanted more bitcoin.
I added a little Bitcoin logo to my wine bottles.
Put up a “Bitcoin Accepted Here” sign at the farmers market.
But that was mostly for my own obsession.
I mostly had old men come up and warn me about bitcoin’s volatility.
But sometimes, real ones would trickle through.
One woman saw the sign and said:
“You accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.”
I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.
Sure enough, I now consider him a friend.
Bitcoin sales still felt more like a fun side quest than a real channel.
Bitcoiners were ~10% of my sales.
2023
This is when I felt the shift.
Early in the year, bitcoin sales started covering my living expenses.
By the holidays, the momentum was undeniable.
Still not everything—but enough to make me pay attention.
Bitcoiners weren’t just buyers.
They were thoughtful. Loyal. Fun to talk to.
It didn’t feel like marketing—it felt like alignment.
Bitcoiners were ~50% of my sales.
2024
Things got wild.
I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.
The auction blew past anything I’d seen before.
In dollar terms, it beat the entire prior year of online sales.
Then I dropped HIGHER, my second bitcoin-focused wine.
Another record. Same story:
Enthusiasm. Loyalty. People telling other people to support me.
Meanwhile, I was still at farmers markets.
Twelve-hour days every weekend.
Pitching the same story to strangers who’d never come back.
Bitcoiners were showing up, rebuying, and selling for me.
That made the decision easy.
Bitcoiners were ~75% of my sales.
2025
No more farmers markets.
No more trying to reach “everyone.”
I’m all in on Bitcoiners now.
I’ll probably make less money this year.
But I’ll be fired up by everything I do.
And I’ll have complete alignment between my job and my mission.
Selling wine for bitcoin isn’t just good business.
It feels like doing my part to make the world better.
And the fact that I get to do that with wine from my family vineyard?
That’s about as soul-filling as it gets.
Bitcoiners didn’t just become my best customers.
They joined my mission.
Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.
Plant a Flag.
Bitcoin Preferred.
PeonyLaneWine.com 🍷
https://m.primal.net/QCBD.jpg https://m.primal.net/QCBF.png

2025-04-02 15:10:59

GM
Mother Nature chose the most beautiful way to announce that she cancelled Apricot and Plum season 🌸❄️
https://m.primal.net/QBsC.jpg

2025-04-02 03:20:53

I can't tell you how many times people have bought wine in Bitcoin when I've really needed dollars.
"DUDE JUST SELL THE BITCOIN IF YOU NEED TO"
ME: https://media.tenor.com/bcQxGYJqD6wAAAAC/bugs-bunny-no-no.gif

2025-04-01 18:53:21

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We're gonna win

2025-04-01 17:02:37

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Lolol great gif

2025-04-01 16:52:40

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Eventually this prophecy will come true 🍷

2025-04-01 16:36:55

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💪💪

2025-04-01 16:29:04

“Money is money.”
That’s what most businesses say—so they accept bitcoin, ETH, XRP, whatever.
But if you think bitcoin and crypto are the same,
YOU'RE MISSING OUT ON THE MOST LOYAL CUSTOMERS YOU'VE NEVER TARGETED
Bitcoiners and crypto holders aren’t the same.
Not even close.
Most crypto holders are just gambling.
They might think it’s cool that you accept their token—
but it won’t drive them to action.
Bitcoiners are built different.
They’re on a mission.
And they’re watching to see if you are too.
If you want to reach them, you have to signal that you see the difference.
That starts by accepting bitcoin—not crypto.
You’re not excluding anyone.
You’re choosing to INCLUDE the group that actually cares.
You might not get bitcoin payments right away.
That’s fine.
What you will get is attention from a group that rewards alignment.
And over time, that turns into loyalty.
Most businesses don’t realize how naturally they align with Bitcoiners:
→ Long-term thinking
→ Products that last
→ Messaging that’s genuine, not performative
If that’s what you already value, plant your flag.
Extend the olive branch.
Bitcoiners will notice.
And when they do, they don’t just buy once.
They become your favorite customers—
the militant ones who shill your product to everyone they know.
It happened for me.
It can happen for you.
https://m.primal.net/QAoB.png

2025-04-01 01:34:03

New podcast EP with @nprofile…t0vf 🫡
We're gonna win so hard. 💪
https://youtu.be/AsBsz_yMpgY?si=JdEt_3Sbskw9A83q

2025-03-31 22:55:13

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100%.
Much more than most

2025-03-31 21:53:23

Major Thinkboi Moves from SQ.
Consider following 👀
#nevent1q…mawd

2025-03-31 17:01:46

Most businesses still treat Bitcoiners like a rounding error.
A weird little niche that keeps yelling at them to accept Bitcoin.
But in 2024, they helped swing a national election.
If you sell a quality product online, this is a group worth paying attention to.
I didn’t plan to build a wine brand around Bitcoiners.
At first, they were just 10% of my customers.
Then 50%.
Then 75%.
Now—they’re all I think about.
Not just because I’m one of them.
Because they showed up—and kept showing up.
They buy. They come back. They tell their friends.
They fight for you.
Bitcoiners aren’t passive customers.
They’re militants for your brand—if you’re aligned.
They can smell inauthenticity a mile away.
If you’re cutting corners or chasing trends, they’ll move on.
But if you’re honest—and you make something built to last—they’ll notice.
And when they do, they become the kind of customer most brands only dream of.
This week, I’m going to share what I’ve learned—mostly by accident—about building for Bitcoiners.
What worked, what didn’t, and why now is an amazing time for your business to start paying attention. https://m.primal.net/PzgO.jpg

2025-03-29 18:51:55

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Big soaking fans out there I here

2025-03-29 18:49:08

Soak Quest is "hiring"
#nevent1q…p0rq

2025-03-29 18:19:28

Coracle.Social allows for scheduling posts
#nevent1q…8gj6