mikerama
Mike Rama

I walked into the primal house the other day in beautiful Uvita, and @nprofile…7yh7 asked me…
“If you were in my shoes (growth @ Primal), what would you do to grow Primal and Nostr?”
I’ve been thinking about this the last couple days…🤔
Here’s what I got:
First off, I feel like the biggest unlock for nostr is recruiting creators with existing audiences on other platforms to come over to nostr.
One creator with a massive following could lead to thousands of new nostr users…
We’ve seen this happen many times over…
Now play that out across hundreds of creators with large audiences - this could have a massive impact.
With that being said…
🤔 What’s the best way to recruit creators to the network at scale?
🤔 What’s an absolute no brainer offer to a large creator, something that they couldn’t say no to…?
🤔 Would “recruiting” creators even work? Should all growth here just be organic and natural…?
While I was thinking this through, I had to remind myself of a hurdle that we’d need to overcome to make this work:
Creators DON’T want another platform.
Most are already overwhelmed with the number of apps they need to post on and keep up with…
99.9% aren’t actively looking for “another social media”
So…
🧠💭 Here’s the plan 💭🧠
1️⃣ Target a group of top creators on X to recruit to Primal.
We’ll start with Health & Wellness creators since it feels pretty tangential to the existing (primarily bitcoin-focused) network.
ChatGPT deep research estimates there are 200,000 health & wellness influencers with over 50,000 followers on X.
2️⃣ Take that list and create nostr accounts for each.
Start auto-populating their accounts with their existing tweets.
Essentially, bridge the X accounts - whenver they post on X it auto-posts to Nostr.  Now, the most critical step is ensuring that these accounts have a way to receive zaps - even before they’re “claimed”.
Sats would accumulate in their wallet until the user “claims” their account.
The more zaps they receive, the larger the incentive is to come over to nostr and actually claim their account (more on this soon)…
This would tap into into the existing nostr network to “vote with their sats” on who they want to see come over to the network…
It crowdsources the growth engine of the network.
📝Side notes/tangential ideas:
- Maybe Primal marks these accounts as “unclaimed/unverified” so it’s transparent
- After a certain number of days “Unclaimed” wallets get their sats sent back to the sender…?
- I’m not technical so idk how any of this would work… just dreaming up over here.
Now, let’s talk about setup and execution:
3️⃣ Cold Outbound system setup
Build out an email list of all of these creators in step 1.
Use a tool like TweetScraper or other email scraping tools.
Set up a cold email outreach system using Instantly AI…
Spin up a handful of domains and email inboxes - should be able to send 1000s of emails daily.
For some extra touch points set up Drippi AI for Twitter DM outreach out scale.
Now here’s where it get’s interesting…
4️⃣ The NO BRAINER pitch.
Message each creator with a short no brainer pitch…
Remember, 99% of creators don’t want another platform to post to…
This no brainer pitch is meant to get their foot in the door.
We’re not selling the full nostr vision (just yet)…
For now, we’re literally just going for the primal app download.
The pitch?
You have free BTC waiting for you, an audience that’s already growing, and it requires 0 effort to maintain since your account will auto-post from X.
Follow up with their updated stats every 14 days.
“You gained 197 followers and were zapped 21,538 sats these past 14 days… come claim your account and wallet”
This could be done at scale - sending thousands of these emails daily to targeted high profile creators.
5️⃣ is it even worth it…?
I had a conversation with @nprofile…36g7 and he mentioned that it seems like all marketing efforts to grow primal/nostr are irrelevant and the only thing that moves the needle are big events…
Things like:
- Twitter banned in Brazil
- Telegram CEO arrest
- Ross Ulbricht joins nostr (soon 👀)
Macro events will likely always be the needle movers…
But imagine 100,000 creators already warmed up when the next big wave happens?
Lmk what you think 👇🏽
Hoping this sparks other ideas and conversations
https://m.primal.net/PwOa.jpg

2025-03-20 20:27:41

Pura Vida
https://m.primal.net/PmxI.jpg

2025-01-22 18:18:28

Is this a new feature on Primal?
Adding a lightning invoice right in the note
https://m.primal.net/NvCD.jpg

2025-01-12 15:53:59

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It’s a Whoop

2025-01-12 14:00:28

GM nostr
https://m.primal.net/NdSs.jpg
https://m.primal.net/NdSt.jpg

2025-01-10 21:58:49

Does primal open source their Trending feed algo ?

2025-01-09 23:57:48

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Hmmm maybe a UX bug with primal - not seeing any updates on my end
Also 0 zaps on this note
https://m.primal.net/NZoA.jpg

2025-01-09 23:52:46

Hmmmm don’t think I can receive zaps…
Any ideas how to troubleshoot this?
Using primal wallet

2025-01-09 22:53:40

I spent another 100,000 sats on a zap-vertising experiment…
And I think I proved that advertising on Nostr actually works…
Here’s:
1️⃣ What I did
2️⃣ The results
3️⃣ What I learned
1️⃣ What I did:
I sent 4105 zaps over the course of 3 days for a total of 112,000 sats.
Each zap contained a link for a blog post:
zapvertising-experiment.carrd.co
My goal was to see if I could get a reasonable cost per click (CPC)…
2️⃣ The results:
During the campaign I had a total of 71 unique visitors to the page.
CPC was 1578 sats or $1.50 usd.
I also gained 245 followers from that campaign.
These CPCs are in line with other ad platforms which validates the overall concept for me.
3️⃣ What I learned / brain dump:
- Results were better than expected.
- I thought there might have been a bit of negative push back (however none received).
- There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔)
- THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered.
- Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data)
- Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off.
More to come 🫡
Let me know your thoughts 👇
https://m.primal.net/NZkP.png

2025-01-04 16:29:13

As a creator, I thought I always needed to have the right answers to be successful…
To be the person posting from an expert frame…
But I’m finding that it’s just as powerful to be the creator that asks the right questions.

2025-01-03 21:58:59

How do we feed about algorithmic feeds…
Except fully transparent and controlled by the user…?
https://m.primal.net/NQrP.mov

2025-01-02 19:03:37

Imagine 🤔💭
The year is 2030.
There are millions of Nostr users.
The ecosystem is thriving.
BTC is at $5M.
There are thousands of “full time Nostr creators” earning +10,000,000 sats a month.
What are these creators doing?
What are they selling?
What’s the business model?
This is what keeps me up at night.
🤔👇🏽

2025-01-02 13:45:54

First time founders are obsessed with product.
Second time founders are obsessed with distribution.
One of the keys to building BMC in fiat world has been an extreme focus on distribution.
Email list, affiliates, YouTube channel…
What does “building distribution” on nostr look like?
Is it simply gaining followers?
Do you think theres more to gaining distribution on nostr?
Curious 🤔

2025-01-02 03:58:48

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Hahahaha I appreciate this. Gonna continue to learn out loud here

2025-01-02 02:37:32

Thoughts on why I might not see certain responses on @npub12vk…pugg but I do on @npub18m7…q955 ?
Just started exploring multiple clients to see the different UX.
Example: I only see this reply on Damus but not primal
https://m.primal.net/NOVV.jpg

2025-01-02 02:13:34

If you’re new to nostr, I highly recommend watching the entire nostriga 2024 event.
Just did this today - extremely insightful

2025-01-01 23:55:30

Do paid feeds exist yet?
I’m on the primal feed tab but only see a handful of free options.
Can anyone recommend a paid feed?
Would love to test those out and also go through the subscription process as a user.
Are the notes in a paid feed all publicly available and the value is in the curation of notes? Or is the idea that this feed is similar to paywall gated content?
🤔🤔
https://m.primal.net/NOOI.jpg

2025-01-01 21:06:27

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I think I found it - will check it out. For anyone else reading:
https://youtu.be/ppg749Ev-O0?si=Mc0xmMan-ZaO45PQ

2025-01-01 19:26:39

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Just checked it out for a bit - would love to explore and learn more

2025-01-01 18:42:15

What is the nostr equivalent of creators collecting phone numbers and emails…?
Let me explain:
On apps like Instagram/TikTok/YouTube, many creators will attempt to take their audience off platform and eventually capture some info like name, email, phone number.
This allows creators to:
1. Own their audience (reducing platform risk)
2. Have closer communication channels with their audience
With nostr, it’s apparent to me that Number 1 is solved for…
But what about number 2.
What exists for this today?
Some form of community, more direct communication, super-follow, etc.
Does something like this exist? Is there even a need for this here?
🤔🤔🤔🤔

2024-12-31 22:41:28

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I’m curious - how does it work that I see some posts on Olas but they don’t appear here on my primal app?

2024-12-31 21:05:22

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Do I need an invite code to test on TestFlight? Can you share? TY
https://m.primal.net/NMye.png

2024-12-31 18:28:13

Bringing handpan vibes to nostr in 2025
https://m.primal.net/NMrk.mov

2024-12-31 16:57:53

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This is gonna lead me down a rabbit hole. Never heard of this before. Any more resources on this? TY

2024-12-31 15:40:52

Here’s how I’d run a 50,000,000 sat nostr marketing campaign…
Coming from someone doing +$10M monthly client revenue on TikTok.
Let’s break it down.
For example sake, let’s say we’re running a campaign for @npub14am…udp2 ‘s brand, Heart & Soil (with a 0.5 btc budget)
Step 1:
First we’re going to identify 100 relevant nostr creators and negotiate terms of posting.
Let’s say 100 creators at 300,000 sats per note each.
We’ll spread out the posting times over the course of a month… about 3 per day.
Nothing groundbreaking so far… but here’s where things become a bit different than your typical social media campaign…
Instead of paying creators offline, Heart & Soil would zap 300,000 to each creator - publicly visible on their note.
This does 2 things:
1️⃣ Increase visibility on that note (more zaps = more traction)
2️⃣ Increase positive sentiment of the brand (i.e. “this brand supports nostr creators”)
If you see a note about a brand, then that brand zapping 300,000 sats, this will get your attention.
Step 2:
Top of funnel 👀
We’re going to allocate 10,000,000 sats to “bulk zapping”
The plan is to send 21 sats to nearly 500,000 notes over the course of a month.
I’d probably attach a message like “Eat your organs” or something like that to each.
The goal here is to drive eyeballs and awareness to the account.
Step 3:
Profile and bio set up.
Think of this like a funnel.
We’re going to be getting tons of eyeballs to the account…
Now, what we do with that attention is key.
First thing, let’s repost all of the creator notes to get social proof on the account.
Secondly, let’s get our bio set up.
It should say something like this:
“The most nutrient rich supplements on the planet. Goal of sending 10,000,000 sats (currently at 1,342,091). Tag us and we’ll zap you! Use code NOSTR for 10% off.”
The goal is to turn buyers into creators and set the precedent that Heart & Soil zaps all creators.
I’ve noticed that there is a ritualistic posting style on Nostr - the good morning notes, coffeechain etc.
We want to get this style of note going for Heart and Soil.
Allocate 10,000,000 sats to just zapping customers that post the product on nostr.
What do we think - would this work? Would brand campaigns be a complete flop on nostr? What would you do differently?
https://m.primal.net/NMjm.png

2024-12-31 14:05:39

Deleted all social media on my main phone except for Primal.
“Energy flows where attention goes”
Woke up to 5,225 sats from @npub1sg6…f63m
Taking that as a sign
Onward🫡

2024-12-31 13:21:23

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I gotta test out Olas this week! 🫡

2024-12-31 03:29:52

I sent another +60,000 sats today as a test…
(And might have even broken a few things 😬)
Day 3 of my zap-vertising experiment:
1️⃣What I did
2️⃣What I learned
3️⃣What comes next
Let’s recap:
On day 1 I sent 60,000 sats - primarily large quantities (on average +300 Sats)...
My thinking was that if I was the top zap on trending notes, I’d get a lot of visibility.
I ended up growing by 87 followers.
I posted a full day 1 breakdown, and that note started getting a ton of traction on it’s own.
Since I was gaining momentum from that alone I figured I’d pause the zapping experiment until that died down… thus, no day 2 recap.
Today I went for a very different strategy…
1️⃣ What I did:
This time I went for Quantity > Quality
I sent (or tried to send) +6000 zaps at about 8-10 sats each (my goal was 60,000 sats total).
Truthfully, I have no idea how many sats were actually sent…
A lotta shit broke.
First, I was using zapadd.com to send bulk zaps
This was quite unreliable. I think I lost probably 30k-40k sats in the process.
I have no idea how many zaps were ultimately sent but I think a few thousand.
I will say, the developer who built it was super helpful with support and did offer to refund everything.
According to him, this might have caused some issues with the primal wallets today.
I’m not technical and have no idea what actually happened other than shit didn’t work and people couldn’t zap me (and maybe many others) for a while today.
In terms of the message - I went with “sending love” instead of “testing something”
Optimizing for vibes.
Results:
Gained 152 new followers… about 395 sats per follow… ~$0.37
SOLID.
2️⃣What I learned:
Value 4 Value.
What really got the most traction on my account was my recent note.
And that note cost a whopping 0 sats.
Good content wins.
Regardless of where this zapvertising experiment goes, there is no replacement for good content.
Learning numero dos:
Nostr is such an infant.
The infrastructure feels so new and delicate.
It’s kinda wild that there is no reliable way to allocate $50 to growth.
What excites me the most is that I can help to shape that future…
Picture this - it’s only a matter of time before there are companies on here that want to allocate 10,000,000 sats per day to growth and exposure…
I want to help shape what that system could look like.
(P.S. - I’m looking for some technical counterparts to help build here! Slide in my messages if that's you.)
3️⃣ What comes next:
Something I haven’t tested yet is direct linking in zaps.
I think these will probably come off a bit more spammy - especially if it's straight to a product page…
I’m working through some creative ideas to make it so it’s still well received
(The “sending love” was very well received today)
What I really want to see is if I send 100,000 sats, and each zap has a direct link, how many clicks will that drive?
Will keep you all posted 🫡🫡🫡
https://m.primal.net/NMGm.png

2024-12-30 16:22:30

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This is whoop

2024-12-29 16:06:44

What are economic incentives here for devs/builders?
I’m assuming most devs are just donating time to build freedom tech.
Also assuming there are mostly open source/non profit projects and a few for profit… can someone share examples of each?
Is there a negative connotation around profitable companies in this space?
#note196z…3rml

2024-12-29 14:07:58

Something I like a lot about nostr…
There’s no rules. There’s no boss.
Want to try something? Do it.
Want to build something? Build it.
You don’t need to ask.
The collective will decide what it wants and what it doesn’t.

2024-12-29 13:57:22

Can someone recommend me some bitcoin/nostr conferences or retreats?
Ideally somewhere by a beach with 🌊🏄🏽‍♂️
I wanna get to a few meet ups in 2025

2024-12-29 03:21:36

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No this only took into account zaps going out - interesting take I didn’t even think to look at the net, but that makes more sense actually 🫡

2024-12-29 02:35:00

I sent 60,000 sats today as a test…
Here’s what happened, what I learned, and what I want to test next:
First off, I’m new to nostr, but things here excite me - I want to experiment, connect, and build.
In the last 24 hours I sent:
-199 zaps
- 60,000 sats
- Average of 301 sats per zap
- Second most sats zapped on the day
What happened:
- Gained 87 new followers
- Cost per follow 689 sats (~$0.65)
- Super high signal followers (people building on Nostr, Founders, etc.)
After doing a bit of research, it appears follower campaigns on X average around $1-2 per follow 🤷
I decided to mainly use “testing something…” as the text that goes along with the zap… not super direct, but was hoping that it was enough to peak curiosity…
I almost decided to go with “quick question” which probably would have performed better, but also pissed more people off at the same time…
That’s another thing I noticed, there is definitely a % of users who really hate all things related to this zap-vertising concept.
My next test:
Today I zapped 199 total zaps with an average of 301 sats per zap.
Now, I want to try sending several thousand zaps, with an average sats per zap around 10 or so…
We’ll see how it goes 🫡
https://m.primal.net/NJxg.png

2024-12-28 20:22:44

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Daily 30 minute standup meetings, then a decent amount of “closing the loop” messages in slack

2024-12-28 03:35:23

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So to be specific here - if I were to zap 500,000 Sats to creators this week - just with the hope that they’ll see my zap and maybe look at my profile - you would be against that?

2024-12-28 03:07:46

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Can you link me to one - genuinely curious? Thanks

2024-12-28 02:56:31

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Why

2024-12-28 02:46:35

Is Zap-vertising effective on Nostr?
And is bringing advertising $$$ to Nostr a potential catalyst for network growth?
Advertising $$$ —> More creator compensation —> more creators —> more users —> network growth? 🤔🤔🤔
I’ve found myself spending most of my thinking power concentrated on Nostr recently.
Feeling like a kid in a candy store on here with all of the possible things to build.
I wanted to get an experiment up quickly to get my wheels turning…
So here’s my simple experiment to kick things off:
I’m going to spend 500,000 sats in the next week, using the zapvertising model, measure the results, and provide updates here…
Tracking new followers, cost per follow, and eventually website clicks, email opt-ins, cost per click, etc.
What I’m looking to answer:
Can "zapvertising" become a viable model?
Let's find out.
Follow along for the journey.
⚡️⚡️⚡️

2024-12-28 02:19:03

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A safe

2024-12-27 03:15:25

I bought everyone in my family bitcoin for Christmas in 2022…
None of them still have that bitcoin today.
Where I went wrong:
Sent it to their Coinbase wallets…
This year, I decided to get Bitcoin for everyone’s Christmas gift again…
But this time, I’m going cold storage, locked away. No one is allowed to touch it for 20 years.
🤝

2024-12-22 02:34:02

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I wonder this too 🤔🤔🤔

2024-12-22 00:51:46

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Can you share the episode?

2024-12-21 22:08:14

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Send the stipe link I’m in

2024-12-21 20:59:40

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I feel like a kid who just got a new toy and is figuring out how to play with it.

2024-12-21 20:42:04

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You throwing a retreat ? We gotta get another Costa Rica get together

2024-12-21 20:37:12

Last year at this time, my company had 4 employees.
We now have 31.
And there’s ONE specific position that unlocked an exponential amount of growth for us:
An Executive Assistant.
(I didn’t even know what this was a year ago.)
I recommend hiring this role from the Philippines (onlinejobs.ph is what we use.)
Don’t cut corners with budget. Pay the premium and get an elite assistant. Should run you $2-3k per month.
Look for previous experience.
They need to be able to onboard themselves. Their #1 goal is to amplify your time.
Your interview process should do 3 things:
1. Give them enough context of your day to day, tasks, company goals (so they can do steps 2 and 3)
2. Have them create their own onboarding plan and 90 day roadmap.
3. Have them prove to you that they will save you +20 hours per week.
Thank me later.

2024-12-20 14:38:16

Does Nostr have impression-level data? #asknostr

2024-12-20 14:37:12

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I’m a HRV maximalist

2024-12-20 13:49:40

GM 🚀
https://m.primal.net/NBeX.jpg
https://m.primal.net/NBeY.jpg

2024-12-20 03:19:31

Heyoo Nostr!
I’m Mike. #introductions
I’ve been building Brands Meet Creators for the past 3 years. We’ve built a network of nearly 100,000 content creators.
Our network currently generates between 1-2% of all sales on TikTok Shop.
I’ve been traveling around Central America the past few years and just recently moved to Miami.
I discovered Bitcoin in 2019, and it’s been one of those passions that I’ve kept private.
Publicly, I talk a lot about social media growth, creator networks, business, and content monetization.
Nostr feels like the intersection of those two worlds.
I’m excited to be here, learn, explore, and connect 🙏🏽
https://m.primal.net/NBLZ.jpg

2024-02-14 15:39:37

pura vida