BenJustman
Ben Justman🍷

PeonyLaneWine.com

#Bitcoin Natural Winemaker🍷
6+ Bottles Ship FREE

Public Key

npub153xmex42x4chdf757hp3q6zxagykkek7pdgwuwd074964dkyha9s82ryu8

NIP-05 Address

BenJustman@primal.net

NIP-57 Address

BenJustman@primal.net

Profile Code

nprofile1qqs2gndun24r2utk5l20tscsdprw5zttvm0qk58w8xhl2ja2kmzt7jcpr3mhxue69uhkummnw3ezucnfw33k76twv4ezuum0vd5kzmqpzemhxue69uhhyetvv9ujumn0wd68ytnzv9hxg9egrck

Publishing to

nostr.bitcoiner.social

relay.nostr.band

nostr@bitcoiner.social

Author Public Key

npub153xmex42x4chdf757hp3q6zxagykkek7pdgwuwd074964dkyha9s82ryu8

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Last Notes

2025-04-10 02:34:03

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Who knows what actually ends up happening with it all

2025-04-09 18:04:20

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I'm not in that tiered system. Don't feel bad for me!

2025-04-09 04:09:00

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Is this the trending list or your own custom feed?

2025-04-09 01:06:46

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Chinker first one

2025-04-09 01:04:14

It's almost asperagus, 🥩 and 🍷season 👀
https://m.primal.net/QJDv.jpg

2025-04-08 20:21:49

Wow! This one keeps getting better.
#nevent1q…txj7
https://m.primal.net/QIrf.png

2025-04-07 23:15:36

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Pedantic arguments are so tiresome.
I get this all the time and it gets annoying when someone takes it up on themselves to try to "own me" logically when I won't accept their preferred method of payment.

2025-04-07 22:39:11

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Everyone already follows you

2025-04-07 21:53:03

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Yes, but more trying to add to it

2025-04-07 17:06:04

These Monero guys complain about Bitcoiners being closed minded and then hit me with the same close mindedness 🤦
Nuanced discussion is a lost art
#nevent1q…9l5v

2025-04-07 16:04:24

Bitcoiners are the best customers I’ve ever had.
They’re loyal. They rebuy. They tell their friends.
They want you to win—and they’ll help make it happen.
And right now, almost NO ONE is building for them.
That means there’s still time to become the Bitcoin-aligned brand in your category.
In most industries, Bitcoiners don’t have a default go-to.
No trusted shop, no favorite label, no company that “gets them.”
That could be you.
And once they pick their brand, they don’t switch easily.
You don’t have to become a bitcoin company.
You don’t need to ditch dollars.
You don’t need to be perfect.
Just make something good.
Accept bitcoin (not crypto).
And let people know who you’re aligned with.
I did it with wine.
Now Bitcoiners are 100% of my customer base.
Not because I ran some flawless playbook—
but because I paid attention to the right customers and leaned in.
Bitcoiners are your perfect customer.
They don’t need gimmicks.
They just want to know you see them.
The lift is minimal.
The downside is basically zero.
The upside? Tremendous.
We're looking to spread this experience to extremely high quality brands via @nprofile…wx80 and need to hear back from bitcoiners as to what makes a company a "bitcoin company" that you would support like this?

2025-04-06 23:09:04

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Some are better that way.
Don't over do the chill
Most reds that aren't crazy manipulated aren't gonna be cold stabilized so just don't be surprised when you find tartrate crystals at the bottom

2025-04-05 23:06:30

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I'm more surprised that you put yourself in the democrat bucket instead of rejecting those labels
I voted Democrat my whole life

2025-04-05 20:53:56

If youre a Democrat who HATES Trump...
Look in the mirror. You lost to a guy who looks like this? What does that say about you?
https://m.primal.net/QFcr.jpg

2025-04-05 19:30:48

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Let's change the world buy supporting businesses that support us

2025-04-05 18:27:00

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Can't do it without bitcoiners

2025-04-05 17:26:06

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Absolutely

2025-04-05 17:25:21

Soak Quest is about creating insurance.
#nevent1q…r7zf

2025-04-05 17:24:39

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We're gonna win

2025-04-05 17:20:41

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Lolol my focus is more on introducing brands to Bitcoiners than getting them to accept Bitcoin specifically

2025-04-05 17:18:26

Bitcoiners already can’t stop talking about bitcoin.
Align your product with that mission—
and you’ve got a guerrilla marketing team you didn’t have to hire.
Bitcoiners will want you to win—
and they’ll do something about it.
https://m.primal.net/QFSS.jpg

2025-04-05 00:47:15

Hey I'm starting a show on Bitcoin + Merchant Adoption called @nprofile…wx80
My Normie Friends:
https://m.primal.net/QEeN.jpg

2025-04-05 00:40:47

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https://m.primal.net/QEeG.jpg

2025-04-05 00:40:26

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Short kings aren't gonna win

2025-04-05 00:40:06

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Dude it was good. Got bae to watch it with me

2025-04-05 00:39:39

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They're bad in a vacuum assuming nation states exist in that same vacuum and that those nation states may go to war in the future.
HOW BIG IS YOUR VACUUM BRO

2025-04-05 00:38:27

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Rip me having to follow a ton of people 3 years ago to have any sort of feed

2025-04-05 00:28:01

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Glass and cork will go up across the border, but I'm not worried. Glad this isn't happening during harvest season

2025-04-05 00:27:25

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Oof. No I don't wanna die

2025-04-05 00:26:56

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Get em

2025-04-05 00:18:18

Stop. I can only get so erect.
https://m.primal.net/QEdN.jpg

2025-04-04 23:50:45

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I'm here to end inflation and hopefully I have a free private transactions fixed along the way
It sounds like our priorities don't match
To get back to where we started, if you want to try my wine you can buy it with Bitcoin or dollars, but if not that's fine too

2025-04-04 23:15:53

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She still thinks that "money" is hers?

2025-04-04 21:12:30

I keep getting paid in Bitcoin when I really need dollars. I was hoping to outsource "Selling Bitcoin"
Can you...take me higher?
https://m.primal.net/QEVM.jpg

2025-04-04 15:36:39

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💯

2025-04-04 15:36:08

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That's goddamned right
It's about Goddamned time

2025-04-04 15:35:41

Historical Times
#nevent1q…7kuw

2025-04-04 15:08:13

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We're gonna win

2025-04-04 15:06:53

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I opted out of inflation, with Bitcoin.
I'd opt into inflation for Monero
I'm missing how there are no tradeoffs

2025-04-04 14:56:16

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Before 2024 for sure

2025-04-04 02:33:09

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Just Bitcoin

2025-04-04 02:06:29

I get a followed notification from this account and a few others every day.
What's going on?
https://primal.net/p/nprofile1qqsf24u42d2ltugavnwpcttazdk4syvsflw9j254pj6qj8g9g9llhgg898jnk

2025-04-03 17:24:16

I'm sharing a Nostr account with 1 other person.
We'd like to zap and be zapped from 1 wallet that we both have access to.
We don't want to balance lightning channels.
What would you recommend?

2025-04-03 17:21:19

First @nprofile…ad8w got me with macro analysis
Then her shitpoasts on NOSTR.
And now she has the best bots too??
https://m.primal.net/QDEF.png

2025-04-03 16:56:34

Banks have FDIC insurance.
Bitcoiners have a thriving circular economy. That’s our insurance.
Thinking we’ll win the medium of exchange war without actually using Bitcoin to exchange value? Makes no sense.
We get to exit the matrix without fear—if the best products, services, and founders in the world see the incentive to build with us.
https://m.primal.net/QDCw.png

2025-04-03 16:50:28

I got crickets for a response when I posted this exact same post on Twitter today.
What should I learn from that?
#nevent1q…6gkv

2025-04-03 02:15:05

Help a guy out you EuroPoors
#nevent1q…eew9

2025-04-03 01:51:09

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We're gonna win

2025-04-02 22:06:35

Trump signing an executive order to make Peony Lane's competition 10% more expensive 🍷
https://m.primal.net/QCMP.jpg

2025-04-02 22:00:02

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Lmk when you're ready for a rec 🫡

2025-04-02 21:58:46

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I'm much more of a Tim Duncan leadership, let's win together kind of guy and I think that's more the Bitcoin ethos than Kobe and MJ

2025-04-02 21:03:44

Yo. @nprofile…r2m3 bars are INSANELY good.
I'm blown away.
https://m.primal.net/QCJK.jpg

2025-04-02 18:06:00

Wine is fragile and difficult to ship.
Bitcoin is volatile internet money.
Neither seemed like a foundation for a business—
until I found my best customers: Bitcoiners.
🧵 How I took my winery from zero to all-in:
2021
I’d just started selling my wine at farmers markets.
One day, a guy asked, “Do you accept crypto?”
I said, “I’ll take your bitcoin,” and had no idea how I’d actually do that.
He walked away.
But it stuck in my mind.
The first person who ever asked.
I was a Bitcoiner, but didn’t think that had anything to do with wine.
Bitcoiners were 0% of my sales.
2022
I joined Twitter. Went to my first Bitcoin conference.
And the people in it? They were my people.
Honest. Curious. Genuine. Driven.
A few folks started asking if they could buy wine with bitcoin.
I said yes—not because I saw a business opportunity.
I just wanted more bitcoin.
I added a little Bitcoin logo to my wine bottles.
Put up a “Bitcoin Accepted Here” sign at the farmers market.
But that was mostly for my own obsession.
I mostly had old men come up and warn me about bitcoin’s volatility.
But sometimes, real ones would trickle through.
One woman saw the sign and said:
“You accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.”
I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.
Sure enough, I now consider him a friend.
Bitcoin sales still felt more like a fun side quest than a real channel.
Bitcoiners were ~10% of my sales.
2023
This is when I felt the shift.
Early in the year, bitcoin sales started covering my living expenses.
By the holidays, the momentum was undeniable.
Still not everything—but enough to make me pay attention.
Bitcoiners weren’t just buyers.
They were thoughtful. Loyal. Fun to talk to.
It didn’t feel like marketing—it felt like alignment.
Bitcoiners were ~50% of my sales.
2024
Things got wild.
I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.
The auction blew past anything I’d seen before.
In dollar terms, it beat the entire prior year of online sales.
Then I dropped HIGHER, my second bitcoin-focused wine.
Another record. Same story:
Enthusiasm. Loyalty. People telling other people to support me.
Meanwhile, I was still at farmers markets.
Twelve-hour days every weekend.
Pitching the same story to strangers who’d never come back.
Bitcoiners were showing up, rebuying, and selling for me.
That made the decision easy.
Bitcoiners were ~75% of my sales.
2025
No more farmers markets.
No more trying to reach “everyone.”
I’m all in on Bitcoiners now.
I’ll probably make less money this year.
But I’ll be fired up by everything I do.
And I’ll have complete alignment between my job and my mission.
Selling wine for bitcoin isn’t just good business.
It feels like doing my part to make the world better.
And the fact that I get to do that with wine from my family vineyard?
That’s about as soul-filling as it gets.
Bitcoiners didn’t just become my best customers.
They joined my mission.
Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.
Plant a Flag.
Bitcoin Preferred.
PeonyLaneWine.com 🍷
https://m.primal.net/QCBD.jpg https://m.primal.net/QCBF.png

2025-04-02 15:10:59

GM
Mother Nature chose the most beautiful way to announce that she cancelled Apricot and Plum season 🌸❄️
https://m.primal.net/QBsC.jpg

2025-04-02 03:20:53

I can't tell you how many times people have bought wine in Bitcoin when I've really needed dollars.
"DUDE JUST SELL THE BITCOIN IF YOU NEED TO"
ME: https://media.tenor.com/bcQxGYJqD6wAAAAC/bugs-bunny-no-no.gif

2025-04-01 18:53:21

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We're gonna win

2025-04-01 16:52:40

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Eventually this prophecy will come true 🍷

2025-04-01 16:36:55

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💪💪

2025-04-01 16:29:04

“Money is money.”
That’s what most businesses say—so they accept bitcoin, ETH, XRP, whatever.
But if you think bitcoin and crypto are the same,
YOU'RE MISSING OUT ON THE MOST LOYAL CUSTOMERS YOU'VE NEVER TARGETED
Bitcoiners and crypto holders aren’t the same.
Not even close.
Most crypto holders are just gambling.
They might think it’s cool that you accept their token—
but it won’t drive them to action.
Bitcoiners are built different.
They’re on a mission.
And they’re watching to see if you are too.
If you want to reach them, you have to signal that you see the difference.
That starts by accepting bitcoin—not crypto.
You’re not excluding anyone.
You’re choosing to INCLUDE the group that actually cares.
You might not get bitcoin payments right away.
That’s fine.
What you will get is attention from a group that rewards alignment.
And over time, that turns into loyalty.
Most businesses don’t realize how naturally they align with Bitcoiners:
→ Long-term thinking
→ Products that last
→ Messaging that’s genuine, not performative
If that’s what you already value, plant your flag.
Extend the olive branch.
Bitcoiners will notice.
And when they do, they don’t just buy once.
They become your favorite customers—
the militant ones who shill your product to everyone they know.
It happened for me.
It can happen for you.
https://m.primal.net/QAoB.png

2025-04-01 01:34:03

New podcast EP with @nprofile…t0vf 🫡
We're gonna win so hard. 💪
https://youtu.be/AsBsz_yMpgY?si=JdEt_3Sbskw9A83q

2025-03-31 17:01:46

Most businesses still treat Bitcoiners like a rounding error.
A weird little niche that keeps yelling at them to accept Bitcoin.
But in 2024, they helped swing a national election.
If you sell a quality product online, this is a group worth paying attention to.
I didn’t plan to build a wine brand around Bitcoiners.
At first, they were just 10% of my customers.
Then 50%.
Then 75%.
Now—they’re all I think about.
Not just because I’m one of them.
Because they showed up—and kept showing up.
They buy. They come back. They tell their friends.
They fight for you.
Bitcoiners aren’t passive customers.
They’re militants for your brand—if you’re aligned.
They can smell inauthenticity a mile away.
If you’re cutting corners or chasing trends, they’ll move on.
But if you’re honest—and you make something built to last—they’ll notice.
And when they do, they become the kind of customer most brands only dream of.
This week, I’m going to share what I’ve learned—mostly by accident—about building for Bitcoiners.
What worked, what didn’t, and why now is an amazing time for your business to start paying attention. https://m.primal.net/PzgO.jpg

2025-03-29 18:51:55

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Big soaking fans out there I here

2025-03-29 18:49:08

Soak Quest is "hiring"
#nevent1q…p0rq

2025-03-29 18:19:28

Coracle.Social allows for scheduling posts
#nevent1q…8gj6

2025-03-29 14:48:17

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How can you steel what is already stolen

2025-03-28 14:54:56

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Im actively rooting for that.
What's you're point?

2025-03-28 01:50:24

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Me opening another hell thread notification
MOAR
https://m.primal.net/Pvrn.jpg

2025-03-27 20:28:13

I'm working on something new.
Keep an eye on @nprofile…wx80 in the coming weeks.
#nevent1q…6pdq

2025-03-27 19:36:34

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So many lakes

2025-03-27 15:03:13

#nevent1q…y6k2
https://m.primal.net/PvKJ.png

2025-03-27 14:59:47

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LETS FUCKING GO
This is why I'm on nostr

2025-03-27 13:54:14

Grand Mesa is the largest flattop mountain in the world.
It rises straight out of the desert to 11,000ft and then just stops. Flat.
It's an example of reverse topology where a basalt flow filled a low valley and never eroded while everything around it ground down.
My Cab Sauv grapes are grown in the shadow of this crazy geologic anomaly. 🍷
https://m.primal.net/PvGJ.jpg

2025-03-26 23:19:18

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I'm curious what you're building

2025-03-26 17:59:58

https://m.primal.net/PuAz.png Being surrounded by mission-focused bitcoiners makes these responses really seem wild to me. I'm not here to fuck around.
Bitcoin isn't me just trying to make money.
Bitcoin is me trying to change the world.
Not gonna compromise that for some $$

2025-03-26 00:51:17

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Their minds and bodies have been poisoned

2025-03-26 00:00:13

If you dont want kids, there is something biologically wrong with you. All life was hard coded to reproduce or it wouldn't exist today.
https://m.primal.net/PtEa.jpg

2025-03-25 23:24:55

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I wish i could, but the regulators dont want me to. best i can do is ship to a UPS store on this side of the border for you to pick up next time you come this way

2025-03-25 22:27:34

The days are getting longer.
You can feel it: that first night you stay outside without realizing it, just soaking in the air.
This time of year peaceful reset we all forget we need. 🍷
My 2022 Cab Sauv was made for nights like that.
This Cabernet Sauvignon is mid-bodied, smooth, and juicy.
Served at cellar temp, the deep cherry notes are electric and as it warms in your glass, it unfolds into depth and richness.
It's a red you’ll crave as the weather warms.
It pairs like a dream with anything from the grill: flank steak, lamb, mushrooms...
But it’s more than that.
It’s the wine you open for that first evening where its warm enough to eat dinner outside.
The cherry character in this wine is more than just flavor.
I grew up where hot days, cool nights, and high elevation made fruit come alive. That same vibrant energy now runs through the grapes I grow—and the wines I make.
If that energy could be bottled—this would be it.
Not every red wine belongs in summer.
This one does.
Buy 5 bottles, get 1 free.
Free shipping on 6+. 🍷👇
https://www.peonylanewine.com/wines
https://m.primal.net/PtAS.jpg

2025-03-25 21:14:23

Talk me out of buying another share of GME

2025-03-24 22:57:01

Box Tops were such an insidious marketing scam.
They did it so well that I still remember them positively even after they helped hook every family onto eating processed garbage FOR A GOOD CAUSE.

2025-03-23 20:45:25

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Make your point

2025-03-23 14:49:33

Follow Your Heart
Do What You Love
Fuck Em
https://m.primal.net/PqOT.jpg

2025-03-21 13:55:49

Anyone else appalled by the future growth of stable coins?
If they're adopted the way people hope, it gives the United States power to control spending for the entire world.

2025-03-21 03:03:49

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💪💪💪💪💪
But also, ur a bear

2025-03-20 19:15:10

Birth Control = Mind Control

2025-03-20 18:35:50

The battlefield is Bitcoin as a MoE
SoV has reached the point of becoming a Trojan horse for Dollar Dominance.
Use your Bitcoin or lose your freedom

2025-03-20 14:06:17

The only reason white college men are that low is because they're dating/married to those women
https://m.primal.net/PmcM.jpg

2025-03-18 19:38:45

When I first put out my "Bitcoin accepted here" sign I never expected anyone to actually pay with it.
Dan Held was someone who I listened to a lot early on in my Bitcoin journey and he randomly popped up at a farmers market to become the second person to ever buy my wine with Bitcoin.
It's become clear that he's no longer really fully on board with this mission we're on, but I'll always appreciate him for helping me get started on my journey.
Kill your Heros.
Use NOSTR. 🍷💜
https://m.primal.net/Pkeg.jpg

2025-03-18 15:19:26

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My man. Thanks for the explanation!

2025-03-18 05:10:33

Explain dark Nostr to me like I plan my retirement expecting to receive social security
#nevent1q…lx0a

2025-03-18 05:08:24

The people: I'm too late to Bitcoin
Also the people: 👇🏼
https://m.primal.net/Pjps.png

2025-03-17 04:03:35

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Ded

2025-03-17 01:18:00

My stove is turning red.
I've never built a fire this big.
Am I gonna die?
https://m.primal.net/PiWZ.jpg

2025-03-15 23:55:13

When she asks if you have hobbies outside of Bitcoin
https://m.primal.net/PhOG.jpg

2025-03-14 20:58:28

Trump promised me the JFK files, Epstein Files, a Bitcoin Reserve (strategic) and Tallow Fries.
Why are we only at a 30% success rate?

2025-03-14 15:26:20

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yeah, but the way its going to zero is pretty crazily similar

2025-03-14 15:25:04

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ZOOM IN 😉

2025-03-13 21:25:27

I'm starting to think that the "Bull Market" doesn't actually exist for Bitcoin.
Which means it's almost here. 🤦

2025-03-13 21:01:49

Some might say that this part of the COVID lockdowns was lunacy. I disagree.
While the reasoning was lunacy, THIS IS AWESOME.
https://m.primal.net/Pepi.jpg

2025-03-13 14:08:04

My wallet is rooting for this.
#nevent1q…fydx