BenJustman
Ben Justman🍷

PeonyLaneWine.com

#Bitcoin Natural Winemaker🍷
6+ Bottles Ship FREE

Public Key

npub153xmex42x4chdf757hp3q6zxagykkek7pdgwuwd074964dkyha9s82ryu8

NIP-05 Address

BenJustman@primal.net

NIP-57 Address

BenJustman@primal.net

Profile Code

nprofile1qqs2gndun24r2utk5l20tscsdprw5zttvm0qk58w8xhl2ja2kmzt7jcpr4mhxue69uhkummnw3ez6ur4vgh8wetvd3hhyer9wghxuet5q9t8wumn8ghj7un9d3shjtnwdaehgu3wvfskuep0dec82c33dfhrx7pnvyuhvdtw0pcxwcmxxaexv6e5wp4ngdts0fc8gmn40ye8swr5d3j8wdtswec857nwwejx66r88pcnqe3kdcm8vjyuhly

Publishing to

nostr-pub.wellorder.net

relay.nostr.band/npub1jn3x3a9v5nxpgcf7rfk4pk45pzptnuy2x8tldw5pvpzznvdmhg8q0f6n6v

nostrelay.yeghro.com

Author Public Key

npub153xmex42x4chdf757hp3q6zxagykkek7pdgwuwd074964dkyha9s82ryu8

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Last Notes

2025-04-05 19:30:48

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Let's change the world buy supporting businesses that support us

2025-04-05 17:24:39

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We're gonna win

2025-04-05 00:47:15

Hey I'm starting a show on Bitcoin + Merchant Adoption called @nprofile…wx80
My Normie Friends:
https://m.primal.net/QEeN.jpg

2025-04-05 00:40:47

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https://m.primal.net/QEeG.jpg

2025-04-05 00:40:26

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Short kings aren't gonna win

2025-04-05 00:40:06

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Dude it was good. Got bae to watch it with me

2025-04-05 00:39:39

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They're bad in a vacuum assuming nation states exist in that same vacuum and that those nation states may go to war in the future.
HOW BIG IS YOUR VACUUM BRO

2025-04-05 00:38:27

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Rip me having to follow a ton of people 3 years ago to have any sort of feed

2025-04-05 00:28:01

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Glass and cork will go up across the border, but I'm not worried. Glad this isn't happening during harvest season

2025-04-05 00:27:25

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Oof. No I don't wanna die

2025-04-05 00:26:56

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Get em

2025-04-05 00:18:18

Stop. I can only get so erect.
https://m.primal.net/QEdN.jpg

2025-04-04 23:50:45

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I'm here to end inflation and hopefully I have a free private transactions fixed along the way
It sounds like our priorities don't match
To get back to where we started, if you want to try my wine you can buy it with Bitcoin or dollars, but if not that's fine too

2025-04-04 23:15:53

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She still thinks that "money" is hers?

2025-04-04 15:36:39

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💯

2025-04-04 15:36:08

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That's goddamned right
It's about Goddamned time

2025-04-04 15:35:41

Historical Times
#nevent1q…7kuw

2025-04-04 02:06:29

I get a followed notification from this account and a few others every day.
What's going on?
https://primal.net/p/nprofile1qqsf24u42d2ltugavnwpcttazdk4syvsflw9j254pj6qj8g9g9llhgg898jnk

2025-04-03 17:21:19

First @nprofile…ad8w got me with macro analysis
Then her shitpoasts on NOSTR.
And now she has the best bots too??
https://m.primal.net/QDEF.png

2025-04-03 16:56:34

Banks have FDIC insurance.
Bitcoiners have a thriving circular economy. That’s our insurance.
Thinking we’ll win the medium of exchange war without actually using Bitcoin to exchange value? Makes no sense.
We get to exit the matrix without fear—if the best products, services, and founders in the world see the incentive to build with us.
https://m.primal.net/QDCw.png

2025-04-03 16:50:28

I got crickets for a response when I posted this exact same post on Twitter today.
What should I learn from that?
#nevent1q…6gkv

2025-04-02 22:06:35

Trump signing an executive order to make Peony Lane's competition 10% more expensive 🍷
https://m.primal.net/QCMP.jpg

2025-04-02 22:00:02

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Lmk when you're ready for a rec 🫡

2025-04-02 18:06:00

Wine is fragile and difficult to ship.
Bitcoin is volatile internet money.
Neither seemed like a foundation for a business—
until I found my best customers: Bitcoiners.
🧵 How I took my winery from zero to all-in:
2021
I’d just started selling my wine at farmers markets.
One day, a guy asked, “Do you accept crypto?”
I said, “I’ll take your bitcoin,” and had no idea how I’d actually do that.
He walked away.
But it stuck in my mind.
The first person who ever asked.
I was a Bitcoiner, but didn’t think that had anything to do with wine.
Bitcoiners were 0% of my sales.
2022
I joined Twitter. Went to my first Bitcoin conference.
And the people in it? They were my people.
Honest. Curious. Genuine. Driven.
A few folks started asking if they could buy wine with bitcoin.
I said yes—not because I saw a business opportunity.
I just wanted more bitcoin.
I added a little Bitcoin logo to my wine bottles.
Put up a “Bitcoin Accepted Here” sign at the farmers market.
But that was mostly for my own obsession.
I mostly had old men come up and warn me about bitcoin’s volatility.
But sometimes, real ones would trickle through.
One woman saw the sign and said:
“You accept Bitcoin?? I HAVE TO GO GET MY HUSBAND.”
I could tell she was married to someone who couldn’t stop talking about bitcoin, like me.
Sure enough, I now consider him a friend.
Bitcoin sales still felt more like a fun side quest than a real channel.
Bitcoiners were ~10% of my sales.
2023
This is when I felt the shift.
Early in the year, bitcoin sales started covering my living expenses.
By the holidays, the momentum was undeniable.
Still not everything—but enough to make me pay attention.
Bitcoiners weren’t just buyers.
They were thoughtful. Loyal. Fun to talk to.
It didn’t feel like marketing—it felt like alignment.
Bitcoiners were ~50% of my sales.
2024
Things got wild.
I released Satoshi’s Reserve, a wine I’d quietly been setting aside since 2021.
The auction blew past anything I’d seen before.
In dollar terms, it beat the entire prior year of online sales.
Then I dropped HIGHER, my second bitcoin-focused wine.
Another record. Same story:
Enthusiasm. Loyalty. People telling other people to support me.
Meanwhile, I was still at farmers markets.
Twelve-hour days every weekend.
Pitching the same story to strangers who’d never come back.
Bitcoiners were showing up, rebuying, and selling for me.
That made the decision easy.
Bitcoiners were ~75% of my sales.
2025
No more farmers markets.
No more trying to reach “everyone.”
I’m all in on Bitcoiners now.
I’ll probably make less money this year.
But I’ll be fired up by everything I do.
And I’ll have complete alignment between my job and my mission.
Selling wine for bitcoin isn’t just good business.
It feels like doing my part to make the world better.
And the fact that I get to do that with wine from my family vineyard?
That’s about as soul-filling as it gets.
Bitcoiners didn’t just become my best customers.
They joined my mission.
Bitcoiners have high expectations, are discerning and HATE deception, but if you have that, then they are dying to become your best customers.
Plant a Flag.
Bitcoin Preferred.
PeonyLaneWine.com 🍷
https://m.primal.net/QCBD.jpg https://m.primal.net/QCBF.png

2025-04-02 15:10:59

GM
Mother Nature chose the most beautiful way to announce that she cancelled Apricot and Plum season 🌸❄️
https://m.primal.net/QBsC.jpg

2025-04-02 03:20:53

I can't tell you how many times people have bought wine in Bitcoin when I've really needed dollars.
"DUDE JUST SELL THE BITCOIN IF YOU NEED TO"
ME: https://media.tenor.com/bcQxGYJqD6wAAAAC/bugs-bunny-no-no.gif

2025-04-01 18:53:21

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We're gonna win

2025-04-01 16:29:04

“Money is money.”
That’s what most businesses say—so they accept bitcoin, ETH, XRP, whatever.
But if you think bitcoin and crypto are the same,
YOU'RE MISSING OUT ON THE MOST LOYAL CUSTOMERS YOU'VE NEVER TARGETED
Bitcoiners and crypto holders aren’t the same.
Not even close.
Most crypto holders are just gambling.
They might think it’s cool that you accept their token—
but it won’t drive them to action.
Bitcoiners are built different.
They’re on a mission.
And they’re watching to see if you are too.
If you want to reach them, you have to signal that you see the difference.
That starts by accepting bitcoin—not crypto.
You’re not excluding anyone.
You’re choosing to INCLUDE the group that actually cares.
You might not get bitcoin payments right away.
That’s fine.
What you will get is attention from a group that rewards alignment.
And over time, that turns into loyalty.
Most businesses don’t realize how naturally they align with Bitcoiners:
→ Long-term thinking
→ Products that last
→ Messaging that’s genuine, not performative
If that’s what you already value, plant your flag.
Extend the olive branch.
Bitcoiners will notice.
And when they do, they don’t just buy once.
They become your favorite customers—
the militant ones who shill your product to everyone they know.
It happened for me.
It can happen for you.
https://m.primal.net/QAoB.png

2025-03-31 17:01:46

Most businesses still treat Bitcoiners like a rounding error.
A weird little niche that keeps yelling at them to accept Bitcoin.
But in 2024, they helped swing a national election.
If you sell a quality product online, this is a group worth paying attention to.
I didn’t plan to build a wine brand around Bitcoiners.
At first, they were just 10% of my customers.
Then 50%.
Then 75%.
Now—they’re all I think about.
Not just because I’m one of them.
Because they showed up—and kept showing up.
They buy. They come back. They tell their friends.
They fight for you.
Bitcoiners aren’t passive customers.
They’re militants for your brand—if you’re aligned.
They can smell inauthenticity a mile away.
If you’re cutting corners or chasing trends, they’ll move on.
But if you’re honest—and you make something built to last—they’ll notice.
And when they do, they become the kind of customer most brands only dream of.
This week, I’m going to share what I’ve learned—mostly by accident—about building for Bitcoiners.
What worked, what didn’t, and why now is an amazing time for your business to start paying attention. https://m.primal.net/PzgO.jpg

2025-03-29 18:51:55

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Big soaking fans out there I here

2025-03-29 14:48:17

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How can you steel what is already stolen

2025-03-28 14:54:56

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Im actively rooting for that.
What's you're point?

2025-03-27 15:03:13

#nevent1q…y6k2
https://m.primal.net/PvKJ.png

2025-03-27 14:59:47

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LETS FUCKING GO
This is why I'm on nostr

2025-03-27 13:54:14

Grand Mesa is the largest flattop mountain in the world.
It rises straight out of the desert to 11,000ft and then just stops. Flat.
It's an example of reverse topology where a basalt flow filled a low valley and never eroded while everything around it ground down.
My Cab Sauv grapes are grown in the shadow of this crazy geologic anomaly. 🍷
https://m.primal.net/PvGJ.jpg

2025-03-26 00:51:17

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Their minds and bodies have been poisoned

2025-03-26 00:00:13

If you dont want kids, there is something biologically wrong with you. All life was hard coded to reproduce or it wouldn't exist today.
https://m.primal.net/PtEa.jpg

2025-03-25 21:14:23

Talk me out of buying another share of GME

2025-03-23 20:45:25

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Make your point

2025-03-20 18:35:50

The battlefield is Bitcoin as a MoE
SoV has reached the point of becoming a Trojan horse for Dollar Dominance.
Use your Bitcoin or lose your freedom

2025-03-20 14:06:17

The only reason white college men are that low is because they're dating/married to those women
https://m.primal.net/PmcM.jpg

2025-03-18 19:38:45

When I first put out my "Bitcoin accepted here" sign I never expected anyone to actually pay with it.
Dan Held was someone who I listened to a lot early on in my Bitcoin journey and he randomly popped up at a farmers market to become the second person to ever buy my wine with Bitcoin.
It's become clear that he's no longer really fully on board with this mission we're on, but I'll always appreciate him for helping me get started on my journey.
Kill your Heros.
Use NOSTR. 🍷💜
https://m.primal.net/Pkeg.jpg

2025-03-18 15:19:26

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My man. Thanks for the explanation!

2025-03-18 05:10:33

Explain dark Nostr to me like I plan my retirement expecting to receive social security
#nevent1q…lx0a

2025-03-18 05:08:24

The people: I'm too late to Bitcoin
Also the people: 👇🏼
https://m.primal.net/Pjps.png

2025-03-17 04:03:35

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Ded

2025-03-17 01:18:00

My stove is turning red.
I've never built a fire this big.
Am I gonna die?
https://m.primal.net/PiWZ.jpg

2025-03-14 15:26:20

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yeah, but the way its going to zero is pretty crazily similar

2025-03-14 15:25:04

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ZOOM IN 😉

2025-03-13 21:25:27

I'm starting to think that the "Bull Market" doesn't actually exist for Bitcoin.
Which means it's almost here. 🤦

2025-03-13 14:08:04

My wallet is rooting for this.
#nevent1q…fydx

2025-03-10 19:05:07

Are you just gonna let the Globalists win, Anon?
https://m.primal.net/PbGi.jpg

2025-03-10 16:31:22

The most hilarious dip I've ever seen.
USA officially adopts Bitcoin strategy
People decide to *checks notes* sell it

2025-03-10 15:28:10

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Y r u listening to haters so much rn

2025-03-06 18:02:50

Too much energy is spent trying to get the attention of big brands to adopt Bitcoin as a treasury asset, while almost no one is talking about the businesses that actually stand to gain the most from Bitcoin adoption—small, independent companies that make things Bitcoiners actually want.
Bitcoiners are a rabid customer base who want to buy Quality Products from Quality Businesses that align with their values. I’ve felt this firsthand with Peony Lane and can only imagine what could happen if more small businesses saw the opportunity in front of them.
The reality is, we as individuals have no control over Bitcoin’s price. We can’t magically make adoption happen overnight. But we do have the power to speed up the transition to a circular Bitcoin economy by doing what we already do—spending our money with businesses that are open to Bitcoin.
Here’s the thing: People follow incentives. Businesses chase where the demand is. If more companies see Bitcoiners as a dedicated, high-intent customer base, they’ll naturally start integrating Bitcoin payments—not because they read a book about Austrian economics, but because Bitcoiners showed up and proved that Bitcoin is good for business.
That’s why I’m working on a new project with @nprofile…j3fc where we travel the country meeting founders where they are at, to see how we can introduce them to bitcoiners and bitcoiners to them. We want to make it as easy and obvious as possible for them to adopt bitcoin because once that happens, we think bitcoiners will take the wheel
Nick at @nprofile…heu5 was our first trip. He was blown away with the support he saw on NOSTR instantly and figured out how to integrate Bitcoin payments on his site with the help of random nostriches (not us). You'll see/learn more about this trip in the weeks to come, but lets just say, it made me extremely bullish about this mission we are on.
We all want to exit the fiat matrix. We all want to live off Bitcoin. The fastest way to make that a reality? Make Bitcoin commerce impossible to ignore. We can make the change that we want to see.
https://m.primal.net/PRne.jpg
#nevent1q…xf7g

2025-03-05 21:15:04

I just did, will she adjust her world view?
You think you know money when your assets go up in dollars, but you're likely not beating money printing.
Bitcoin is the only way out of this system.
https://m.primal.net/PVAr.png

2025-03-05 17:48:24

We're really gonna make this whole mission happen. Freedom money 💪
I got sucked into Bitcoin, but never would have gone this hard if a bunch of psychopaths didn't start buying my wine with Bitcoin.
We're gonna win because of you.
https://m.primal.net/PUsJ.jpg

2025-03-05 14:37:59

GM
https://m.primal.net/PUjB.jpg

2025-03-03 02:37:17

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Learning so much about American manufacturing tonight
https://m.primal.net/PRne.jpg

2025-03-01 21:41:43

Did u do the meme, Anon?
https://m.primal.net/PQRl.jpg

2025-03-01 16:40:09

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wat mean

2025-02-28 23:40:28

Recently I've been really sucked into the dichotomy of never having felt more broke while having more money than I've ever had.
No one in my life can relate.

2025-02-27 23:54:50

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Preston memes loading
https://m.primal.net/NSCl.jpg

2025-02-27 16:47:44

I don't like that. I can't remember anything about the Biden presidency. It makes me feel too brainwashed.
What was the best thing Biden did?
Genuine Question.

2025-02-27 15:27:01

If you don't watermark your memes, you can't complain when they get stolen.
that said, I side with @npub1lrn…qnw5
his memes are just tooooo good
#note1kwt…lr5c

2025-02-26 15:02:57

GM
https://m.primal.net/PMHl.jpg

2025-02-26 04:58:46

every morning I check Nostr and am annoyed by having to scroll past a ton of GM posts.
I'm glad they exist

2025-02-26 04:43:26

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🤷🏼

2025-02-26 03:26:14

we are looking for an outspoken Gold Hater who Loves NOSTR to close this circle.
Pls submit your nomination here
#note1mlt…6kq7

2025-02-26 03:01:59

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yes. overlooked detail on my part (maybe she owns the business?)
my point is just that if you get a plumber to price something super high then do it yourself, she will value your work more

2025-02-26 00:34:08

Parker Lewis is the Peter Schiff of NOSTR
@npub1qny…95gx @npub1guh…6hjy
https://m.primal.net/PLWO.jpg

2025-02-25 21:53:56

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I think the dust stays airborne for a long time and just goes back to mostly it's old form

2025-02-24 07:09:19

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isn't that a pretty reasonable point he made?
whether it comes true or not we'll see, but it seems reasonable

2025-02-23 22:38:31

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2025-02-22 23:46:46

The .eth extinction is coming

2025-02-22 21:46:19

I didn't eat a single seed oil, I swear
https://m.primal.net/PHMx.jpg

2025-02-21 05:20:29

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great song

2025-02-18 23:14:39

COVID was Peak Fiat.
You don’t have to trust Trump or Elon to see they’re fighting back against woke craziness. It’s obvious in both foreign and domestic policy, with the contrast against Europe making it even clearer.
I expect JD Vance to win the presidency after Trump and continue in this direction. But in the grand scheme, I don’t think that makes a difference in what’s coming next.
In four years, Bitcoin will be the size of gold. The Nation-States desperately trying to keep the fiat Ponzi alive will be the ones in clear decline.
Worried about free speech? Give NOSTR another four years to grow from infancy. The foundations are already being built.
The fiat world will keep getting crazier—clinging harder and harder to relevance. But it will never again have the power over the world that it had in 2020.
I don’t think the Hard Times are over. But the Strong Men have been forged. And the good times? They’re coming.
https://m.primal.net/NvOH.jpg

2025-02-17 21:19:08

Proof of Taco
https://m.primal.net/PAox.jpg

2025-02-17 16:14:32

Got a lot of hate for this one.
Feeling pretty justified today.
https://m.primal.net/PAZJ.png

2025-02-16 21:46:18

Me whenever I get on Twitter
https://m.primal.net/OXyz.jpg

2025-02-16 15:57:37

Mexico City is amazing so far.
What should I do here?

2025-02-15 19:46:10

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peonylanewine.com or on shopstr if you don't wanna leave NOSTR
where were going, you're gonna need to celebrate

2025-02-15 18:46:21

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bear

2025-02-15 12:01:02

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thank you for your civility
gm

2025-02-15 11:47:18

GM, I made it.
https://m.primal.net/OxZl.jpg

2025-02-15 02:46:33

Fired up for these new labels 🍷
https://m.primal.net/OxCC.png

2025-02-12 22:41:29

I get pretty desensitized to drinking my wine but every once in a while it smacks me in the face with how good it is.
Today is one of those days.🍷
Turns out, the people in power agree. 🏆
https://m.primal.net/OdFV.jpg

2025-02-12 18:49:49

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🤣🤣🤣

2025-02-12 18:49:27

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I'd argue that that's done more harm than good over the years

2025-02-12 15:56:33

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you're tryna big brain this
keep it simple

2025-02-12 05:25:54

It's not America First
It's America ONLY
I don't need to pay the rest of the world

2025-02-12 01:19:07

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🤣🤣🤣

2025-02-11 01:04:02

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bear

2025-02-10 19:45:13

I couldn't understand a word kendric said, but this is what was happening in my head last night.
Personally, I LOVED the halftime show.
https://m.primal.net/OZrc.mp4

2025-02-10 15:59:33

Quite the uptrend for Bitcoin Dominance
This entire Bull Market has been about Bitcoin increasing its already clear monetary supremacy. https://m.primal.net/OZdU.png

2025-02-09 19:52:14

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it's Olas but you get censored whenever you post something funny

2025-02-09 19:46:47

My experience on Instagram responding to people who used to love me.
All I did was say that the government was bad
https://m.primal.net/OYPq.png
https://m.primal.net/OYPu.png
https://m.primal.net/OYPv.png

2025-02-09 19:44:54

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I have my hopes up but my foot out the door. idk any other way to play it. I don't see pessimism as a worthwhile pursuit

2025-02-09 18:43:58

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🤣🤣🤣