This seems very true, as least for the old school "web" aspect of the internet. Advertising on that was a pretty bad bet even in the past, but AI is going to be the final nail in the coffin for it.
Social media / Youtube /TikTok still has a bright future for ads, since that content is something they can always hijack your attention for, and it is not easily replaced by an AI alternative.
Perplexity.AI has started to do targeted advertising in their search results. They leave their main answer unmolested, but they will insert a loosely related follow-up question that is sponsored in the search results below.
I was doing a bitcoin search on the platform, and got a "How can TurboTax help you pay your crypto taxes" follow-up question at the bottom. Not too intrusive....so far.
Heresiologist /
npub1u2…3w629
2025-02-03 01:32:49
in reply to nevent1q…jze0
Author Public Key
npub1u20kukrwy5rwysh06f88n05xtpg9un9axnx4066gpsy92wa7m3rqj3w629Published at
2025-02-03 01:32:49Event JSON
{
"id": "2409b2b6245a1f3df6cca2e5793cd368961e8c5f152ad3bcd3e812c26666eaaf",
"pubkey": "e29f6e586e2506e242efd24e79be8658505e4cbd34cd57eb480c08553bbedc46",
"created_at": 1738546369,
"kind": 1,
"tags": [
[
"e",
"89a0eac736008fd8dc5c3eed051fb0abbb9ef2907f403565522c053dfdf01f99",
"wss://offchain.pub",
"root"
],
[
"p",
"e88a691e98d9987c964521dff60025f60700378a4879180dcbbb4a5027850411"
],
[
"r",
"wss://relay.primal.net/"
]
],
"content": "This seems very true, as least for the old school \"web\" aspect of the internet. Advertising on that was a pretty bad bet even in the past, but AI is going to be the final nail in the coffin for it. \n\nSocial media / Youtube /TikTok still has a bright future for ads, since that content is something they can always hijack your attention for, and it is not easily replaced by an AI alternative. \n\nPerplexity.AI has started to do targeted advertising in their search results. They leave their main answer unmolested, but they will insert a loosely related follow-up question that is sponsored in the search results below. \n\nI was doing a bitcoin search on the platform, and got a \"How can TurboTax help you pay your crypto taxes\" follow-up question at the bottom. Not too intrusive....so far. ",
"sig": "777f2267505755c7a0dfd5f516d8b1b4019d2ae01d54a22af78dff8111d293d89aeed878e740dd76ec3715de51ef430748f8df206162ca50272fe875635d9e1a"
}