You've got to be an innovator on quality and mission.
Here's how 👇
Who are your customers?
While theres no One True #Bitcoin Culture, there are some commonalities that most ride-or-die Bitcoiners share.
1) They see #Bitcoin as a Revolution
2) They value quality
3) They are optimistic about their financial future
1) #Bitcoin as a Revolution
This is where people who want to be a Bitcoin AND crypto business lose me.
Sure, there are people passionate about some individual cryptos, but for the most part people are in for a short term gain and each one is a disparate community...at best.
You need to connect to your customers on a shared mission that is of greater importance than each of you. A mission that they can further by buying your product
Spending #Bitcoin within the circular Economy IS this.
It hits home in two core philosophies:
A) Vote with your money
B) Buy Local
These each say the same thing. Spend your money at businesses that you want to see exist into the future. Spending Fiat at these helps, but spending #Bitcoin is next level.
Your Bitcoiner customers will innately relate to this.
Be a good steward of their faith by staying true to the #Bitcoin mission and by HOLDing the sats they spend (when possible).
I know I don't wanna spend MY Bitcoin at places that just convert it into fiat.
2) Your customers are putting their money where their mouth is.
You product better Put Up or Shut Up
What's the greatest thing you can say about the quality of your product?
"People pay me #Bitcoin for it."
If you want that to continue, you better be selling Quality.
#Bitcoin is the most scarce thing in the universe. Your customers know this. You're not talking to normies anymore.
Its one thing for someone to spend their bitcoin once on your goods to "support a bitcoiner," but if you want repeat bitcoin customers, your product better be good
3) They are optimistic about their Financial Future.
You thought I was done talking about Quality??
QUALITY QUALITY QUALITY
This is why many Bitcoiners become health conscious
When you expect to be wealthy, you're going to want to live your life in a way that allows you to enjoy that wealth in the future
If you're selling a consumable, it better make the customer at least feel good.
If you're selling a durable good, your customer better think it will last a while because they'll never forget how much #Bitcoin they paid for it.
Even if you have the Gold-Standard for quality, it won't out-age bitcoin
How do I follow these rules?
1) I am a Bitcoiner. I share my customer's vision.
2) I make really good wine (Ask my mom).
3) My wine is Clean.
- No Toxic Additives
- Minimal Sulfites
These 3 pillars work for me.
How will they fit in your business?
I hope this provided you value!
If you’d like to support me, I sell wine all over the USA!
PeonyLaneWine.com
