The anticounterfeiting tools have been unveiled! They will assist in identifying genuine products and shipments, unlocking novel customer journeys, and generating analytics that are currently unattainable.
https://www.youtube.com/watch?v=aQKnazbrl84
During the unveil day at @EU_IPO, representatives of the 4 brands: Mercedes, Angelini Pharma, Equip Outdoors and Harman Kardon and of the 2 logistics operators: JAS and KLM, discussed the results of the pilot project which involved real import shipments coming from China, Vietnam and the United States passing through the Dutch Customs.
What are the primary elements?
1) Digital certificates issued by EUIPO that enable anyone to verify data signed by an authentic brand owner.
2) An extension to digital tokens (NFTs) that describes the genuine object, ensuring that only legitimate brands can sign these extensions. Creating counterfeit digital representations becomes impossible.
3) A logistics protocol for exchanging shipment details, accompanied by evidence of originating from a genuine brand owner. This facilitates improved risk assessment and streamlined data sharing within the supply chain.
What are the main advantages?
1) Easy identification of real shipments and easy cross checking of object details against approved and expected details. This can be leveraged even by Customs.
2) New digital tool for customer experiences which can collect data and offer new services.
3) Faster data sharing for logistics: analytics on real time events, item by item logistics costs and supply chain commercial insights
All the tools are opensource, if you have any question please feel free to reach out, we can schedule a demonstration of the main steps.
Last but not least, a big thank you to all the stakeholders and blockathon members, it is a great adventure and I'm looking forward working with you!
#logistics #supplychain #analytics #intellectualproperty #europeanunion #anticounterfeiting #opensource
th_s4m0ht / Thomas Rossi
npub1fg…hnjqf
2023-06-05 12:47:03
Author Public Key
npub1fgxtu7t68hkxxdqgyz0qz3vk5zf4m75cdzt6xm0q7lntfx5azrrshhnjqfPublished at
2023-06-05 12:47:03Event JSON
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"content": "The anticounterfeiting tools have been unveiled! They will assist in identifying genuine products and shipments, unlocking novel customer journeys, and generating analytics that are currently unattainable.\n\nhttps://www.youtube.com/watch?v=aQKnazbrl84 \n\nDuring the unveil day at @EU_IPO, representatives of the 4 brands: Mercedes, Angelini Pharma, Equip Outdoors and Harman Kardon and of the 2 logistics operators: JAS and KLM, discussed the results of the pilot project which involved real import shipments coming from China, Vietnam and the United States passing through the Dutch Customs.\n\nWhat are the primary elements?\n1) Digital certificates issued by EUIPO that enable anyone to verify data signed by an authentic brand owner.\n2) An extension to digital tokens (NFTs) that describes the genuine object, ensuring that only legitimate brands can sign these extensions. Creating counterfeit digital representations becomes impossible.\n3) A logistics protocol for exchanging shipment details, accompanied by evidence of originating from a genuine brand owner. This facilitates improved risk assessment and streamlined data sharing within the supply chain.\n\nWhat are the main advantages?\n1) Easy identification of real shipments and easy cross checking of object details against approved and expected details. This can be leveraged even by Customs.\n2) New digital tool for customer experiences which can collect data and offer new services.\n3) Faster data sharing for logistics: analytics on real time events, item by item logistics costs and supply chain commercial insights\n\nAll the tools are opensource, if you have any question please feel free to reach out, we can schedule a demonstration of the main steps.\n\nLast but not least, a big thank you to all the stakeholders and blockathon members, it is a great adventure and I'm looking forward working with you!\n#logistics #supplychain #analytics #intellectualproperty #europeanunion #anticounterfeiting #opensource",
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