Cpt. Charisma on Nostr: You seem to have some very unrealistic expectations on what people should be paying ...
You seem to have some very unrealistic expectations on what people should be paying for content. For comparison, consider the current mainstream model of advertising supported media. Advertising is sold through a variety of schemes these days. The most useful for this comparison is called CPM. CPM is 'cost per mille,' or cost per *thousand* impressions. It ranges anywhere from $0.24 - $10 depending on the media, target audience, advertising market, etc. A CPM of $5 is a pretty good (if somewhat arbitrary) starting point. At $5 CPM, a media publisher will get around $0.005 ( half of a cent) per impression. Most media will have several adds, so if we assume 4 adds per publication, that gives us a value of around $0.02 per viewer. Everyone won't zap, and I don't know the numbers, but we'll assume 20% until someone who tracks it corrects us. This means that you should ask for zaps of $0.10 (around 380 sats) to replace an add revenue of $4 CPM.
TL;DR - you can really only expect a value of a couple of cents per viewer. You will need a following of 10-100k to make a living creating high quality content.
Published at
2023-06-17 18:22:04Event JSON
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"content": "You seem to have some very unrealistic expectations on what people should be paying for content. For comparison, consider the current mainstream model of advertising supported media. Advertising is sold through a variety of schemes these days. The most useful for this comparison is called CPM. CPM is 'cost per mille,' or cost per *thousand* impressions. It ranges anywhere from $0.24 - $10 depending on the media, target audience, advertising market, etc. A CPM of $5 is a pretty good (if somewhat arbitrary) starting point. At $5 CPM, a media publisher will get around $0.005 ( half of a cent) per impression. Most media will have several adds, so if we assume 4 adds per publication, that gives us a value of around $0.02 per viewer. Everyone won't zap, and I don't know the numbers, but we'll assume 20% until someone who tracks it corrects us. This means that you should ask for zaps of $0.10 (around 380 sats) to replace an add revenue of $4 CPM.\n\nTL;DR - you can really only expect a value of a couple of cents per viewer. You will need a following of 10-100k to make a living creating high quality content.",
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