There are two kinds of advertising
Contextual Targeted Not to bury my point: contextual is the normal, good, fair, effective type of advertising. Targeted is the creepy, resource intensive, privacy invading, and, (?!?!?!!) not particularly effective type of advertising. We'll get there. A billboard is contextual advertising. You're driving on the highway and are told there is a McDonalds in 7 miles. The human condition + geography are the context.
https://chriscoyier.net/2024/08/14/there-are-two-kinds-of-advertising/
Chris Coyier /
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2024-08-14 14:17:28
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