#lawfedi #ConsumerProtection #FTC #Endorsements
FTC issues final updates to its endorsement rules.
https://www.ftc.gov/news-events/news/press-releases/2023/06/federal-trade-commission-announces-updated-advertising-guides-combat-deceptive-reviews-endorsements
According to the FTC, the updated rules:
1) articulate a new principle regarding procuring, suppressing, boosting, organizing, publishing, upvoting, downvoting, or editing consumer reviews so as to distort what consumers think of a product;
2) address incentivized reviews, reviews by employees, and fake negative reviews of a competitor;