Key takeaways about health insurance from “How India Buys Insurance” report by policy bazaar
1. For 56 per cent, a recommendation from friends and family was the main trigger for purchasing health insurance
2. About 58 per cent respondents said they trust the brands they are familiar with or the brands that have been around for a long time, both while purchasing health insurance.
3. 40 per cent respondents cited high premiums as the reason for not purchasing health insurance
4. 53 per cent found the products/ process difficult to understand and thus, dropped out
5. 80 per cent respondents across health and life insurance looked online for information before purchasing the policy. However, over 85 per cent ended up purchasing offline primarily through an agent they knew or was recommended by friends and family.
All of these are opportunities to tap into.
Here’s the “How India Buys Insurance” report
https://drive.google.com/file/d/1eHvKRlMBJXEeTpYPFkw7lQaz5vf_Yxzi/view
ss_croaker / Saurabh
npub1g8…56564
2023-07-08 07:23:24
Author Public Key
npub1g87xmf27gdw7tj3h375plysl4068fd5lcvlyl8dljpskzxg6n5ts956564Published at
2023-07-08 07:23:24Event JSON
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"content": "Key takeaways about health insurance from “How India Buys Insurance” report by policy bazaar\n\n1. For 56 per cent, a recommendation from friends and family was the main trigger for purchasing health insurance\n\n2. About 58 per cent respondents said they trust the brands they are familiar with or the brands that have been around for a long time, both while purchasing health insurance. \n\n3. 40 per cent respondents cited high premiums as the reason for not purchasing health insurance\n\n4. 53 per cent found the products/ process difficult to understand and thus, dropped out\n\n5. 80 per cent respondents across health and life insurance looked online for information before purchasing the policy. However, over 85 per cent ended up purchasing offline primarily through an agent they knew or was recommended by friends and family.\n\nAll of these are opportunities to tap into.\n\nHere’s the “How India Buys Insurance” report \n\nhttps://drive.google.com/file/d/1eHvKRlMBJXEeTpYPFkw7lQaz5vf_Yxzi/view",
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