SoakQuest
Soak Quest

Soaking...w/ Ben Justman and Paul DeJoe

Public Key

npub1pdm6f4kvr7sezj2yljz7xp2u0yxhnzxe3htzv64s3n0p9jc3lkmsjmmjzk

NIP-57 Address

bjustman@strike.me

Profile Code

nprofile1qqsqkaay6mxplgv3f9z0ep0rq4w8jrte3rvcm43xd2cgehsjevglmdcqewx80

Author Public Key

npub1pdm6f4kvr7sezj2yljz7xp2u0yxhnzxe3htzv64s3n0p9jc3lkmsjmmjzk

Show more details

Last Notes

2025-04-21 19:40:46

Who has a list of merchants on NOSTR?
Not specifically asking for the people selling things via NOSTR, but who has a presence here?

2025-04-21 16:55:07

Zapping a note to buy wine isn't just novel.
It's powerful.
There are maybe 10 people in the world running their business this way. Does it give us an edge? Yes.
When you're paying for something in Bitcoin, the apex asset, you'd ideally want to try it before you buy it. But Bitcoiners aren't clustered in the same places, so most Bitcoin commerce happens online.
That means very little opportunity to sample.
You need social proof.
And there's no stronger signal than seeing someone zap a note to pay for an order.
If someone in your web of trust is willing to spend Bitcoin on a product, it's probably worth your time too. That zap is a purchase and an endorsement in one. It's a signal to everyone watching that it was worth the sats.
It also puts pressure on the seller.
That sale is public.
Everyone knows someone trusted you with Bitcoin.
Don't take that lightly.
Not every sale will happen like this, but the ones that do?
They give you something priceless.
Revenue that also works as marketing.
Your best customers are linking their reputation to yours.
You don’t have to ask for a review.
They already gave you one.
Zaps-as-purchases are rare today.
They're hard to earn.
But they are absolutely the most valuable.
@nprofile…05ay 10000
https://m.primal.net/QYWU.png

2025-04-16 16:08:08

Grass League is a revolutionary Golf League
They have TV syndication, Wealthy Team Owners and their own Golf Course. High Stakes Par 3 Golf.
But why should NOSTR care?
Because Jake, the CEO is a Bitcoiner.
And he's going DEEP on Bitcoin
The Purses will be DENOMINATED in Bitcoin
All backend company payments will be in Bitcoin
https://video.nostr.build/dc85ebc14336f99cc6a62bb5cc27304c2dc485fa1a0b5bba5c38ccf846a2b8eb.mp4

2025-04-15 15:57:52

PGA? Nah. LIV? Nah.
You want a high-stakes golf league with real skin in the game started by a Bitcoiner who gets it.
The Grass League is a12-team par-3 league that has raised over $16M and has syndication on Peacock.
They want to start paying their purses in Bitcoin.
This is one of those secret Bitcoin entrepreneurs you hear about. They are among us. Jake, the CEO and founder, gets it. Bitcoin HAS to be part of GrassLeague's future.
Zap to let us know if you want to see more (All zaps on this post go to funding a Bitcoin purse from NOSTR for the Grass League).
https://m.primal.net/QQWE.mp4

2025-04-14 16:28:30

Alpha isn’t something you declare behind a gate.
It’s something that gets validated, in public, by signal, not status.
NOSTR + zaps flipped the model.
Now the crowd decides what’s worth paying for, and the “paywall” is permissionless.
Fiat subscriptions are an old-world filter.
Zaps are proof-of-work for content.
You don’t sell alpha. You earn it.
https://m.primal.net/QPRF.png

2025-04-13 16:33:58

- reply

We're gonna win
Psyched to have you building

2025-04-13 16:24:16

What’s the real value of a peer-to-peer network?
It’s not how many people you can reach.
It’s who you can count on when it matters most.
In places without rule of law, money looks different.
Fuel, booze, bullets - those are the mediums of exchange. Hungry? Guy’s got a goat. You trade five gallons of diesel and some whiskey shooters.
Turns out, those little airline bottles are gold. One NCO I worked with ended up buying pallets of them for his prepper stash. Why? Because when survival depends on trade, what matters is not volume, but value and trust.
To really understand peer-to-peer economics, you have to look where it’s life or death. These aren’t theoretical markets. These are real-time, high-stakes transactions between people who need information and goods and can’t afford to be wrong.
This is where Reed’s Law comes in. It’s not about how many people you can connect to (that’s Metcalfe’s Law). It’s about the value of tightly-knit subgroups that can actually get you what you need when it matters most.
Metcalfe’s Law says value = total possible connections.
Reed’s Law says value = total functional clusters.
Think of it like this:
Metcalfe is the phone book getting one new name.
Reed is your Rolodex getting one more supplier you trust.
And in a circular economy built on Bitcoin and NOSTR, Reed’s Law isn’t just academic, it’s actionable.
Because when you can buy meat, raw milk, tools, or design services from Bitcoiners you trust, you’ve exited the fragile web of third parties. You’re not stacking just sats. You’re stacking resilience.
In warzones, adding more contacts doesn’t matter if none of them deliver.
What matters is the consistency of trust within your cluster. That’s where safety comes from.
This is why the Bitcoin circular economy isn’t just about scaling.
It’s about depth, not breadth.
It’s about being a reliable node in a small, self-reinforcing loop.
Reed’s Law gives you the Bat Phone when you need something crucial. Not just more internet strangers to scroll past.
Metcalfe is the mass network.
Reed is your lifeline.
And building that lifeline is simple:
Just start transacting with a few Bitcoiners you respect.
Find the ones who deliver. Become one yourself.
That’s how we realize the peer-to-peer vision of Bitcoin.
Not someday. Now.
https://m.primal.net/QOKC.png

2025-04-12 00:15:57

- reply

Whoops. This is @nprofile…pa2h

2025-04-11 18:20:04

If you're a Bitcoiner investing in a startup, how should you think about your returns?
You're giving up Bitcoin. So ask yourself:
Should this company outperform Bitcoin’s long-term growth?
Or should it pay you back in perpetual sats-flow?
Let’s rethink the SAFE note on a Bitcoin standard.
---
Rethinking SAFE Notes on a Bitcoin Standard
Traditional SAFE notes are agreements for equity in the future. But if we’re truly moving toward a Bitcoin standard, equity might not be the most aligned incentive structure.
---
Here’s how SAFEs work today:
SAFEs (Simple Agreements for Future Equity) dominate seed-stage investing. They’re simple, cheap (free), and just 5–6 pages long. Only two key terms: discount and valuation cap. And usually, only one of those terms is ever actually used.
They were born from frustration with convertible debt. Notes used to be the norm—two-year terms, accruing interest, and technically repayable debt… even though most startups had no revenue.
Founders and investors hated them. They created weird pressure and misalignment during the most fragile stage of a company.
---
SAFEs fixed that—kind of.
They delayed equity pricing until a later round, when a valuation actually made sense. And instead of being repayable debt, they’re just promises of equity someday, assuming the company survives.
But they’re still fundamentally about equity—priced in fiat, liquidated in fiat, and designed for a fiat-dominated cap table.
---
Here’s the problem on a Bitcoin standard:
If I’m going to liquidate Bitcoin to invest in your startup, I need to believe one of two things:
1. Your company will outperform the CAGR of Bitcoin.
2. I’ll get paid back in perpetuity, in Bitcoin.
Because otherwise, I’m losing upside to subsidize your risk.
And if you're building a company for Bitcoiners, that should matter.
---
The SAF-BP: Simple Agreement for Future Bitcoin Payments
A Bitcoin-aligned SAFE isn’t just delayed equity. It’s a claim on future Bitcoin-denominated revenue.
If your company succeeds, I don’t want a fiat payout on your exit.
I want a percentage of the Bitcoin you earn—forever.
You’re asking me to part with Bitcoin now. I need the potential to earn it back through a long-term payment stream.
---
Think of it like this:
MicroStrategy trades at a premium because it owns Bitcoin and generates cash flows to buy more.
A startup built for Bitcoiners can do the same—generate Bitcoin payments, retain Bitcoin in treasury, and eventually move to Bitcoin-only operations.
That transition—the ability to settle only in Bitcoin—is the upside. And it can be captured in a new kind of agreement: not for equity, but for perpetual Bitcoin flow.
---
This isn’t theory. It works because of this:
In fiat terms, costs go up forever.
In Bitcoin terms, costs go down forever.
If your company accepts only Bitcoin, and serves Bitcoiners whose purchasing power grows, you can charge more over time—and still make your customers happy.
If your product is differentiated and your customers are sovereign Bitcoiners, you can increase your BTC revenue in perpetuity.
That’s the tradeoff I’m willing to fund. That’s the bet I’m willing to make.
---
So here’s what I want:
Not equity.
Not a future exit.
Not fiat liquidity.
I want another stream of sats.
Another source of DCA.
Another bet on the Bitcoin circular economy.
A relationship where I help you now, and you help me earn Bitcoin forever.
That’s how Bitcoin-native startup investing should work.
---
Here is a link to a downloadable template.
Let us know what changes you think you'd make or what you like the most.
https://bpsvceau.manus.space/
https://m.primal.net/QMGg.jpg

2025-04-10 03:04:43

- reply

Seems like it became a we can't fight everyone if China is going hard. Let's get others on board then deal with China.
I'm so lost in the sauce at this point for what is good or bad, but seems good in the short run and like a potentially better outcome than we had before

2025-04-09 14:10:04

GM
It’s hard to explain what it feels like when NOSTR actually clicks.
There's a moment when it stops being just Bitcoin virtue signaling and becomes something real.
You notice your need for social media fading.
Because this actually feels like a tool. And more than that, a solution.
There’s a kind of peace that comes from using something open source.
It reminds me of when we believed the U.S. were the good guys.
Like checking in on a positive news story in the paper fifty years ago.
Open source protocols are the good guys now.
And here’s the surprise:
Bitcoin works.
It works exactly how we hoped it would.
Using Bitcoin on NOSTR feels like a nonlinear return on your time—like you’re actually moving toward a real solution to most of what’s broken in the world.
NOSTR is also where the most honest questions get asked.
And where a calm, focused group of people work through them—because they have real skin in the game.
You don’t need to rage-consume NOSTR.
You feel better stepping away.
Because what’s happening here actually makes you want to think more clearly.

2025-04-06 18:36:02

Let's turn the world orange.
Soak Quest is here to introduce The Best Businesses to their new Best Customers: Bitcoiners
First episode out in a week 👀
NOSTR EXCLUSIVE.
https://m.primal.net/QGbe.mp4

2025-04-06 16:03:29

Sunday Reading:
"If you see a fraud and don't call out a fraud, you are a bigger fraud."
Wise words from Nassim Taleb.
Ironically, Bitcoin has completely proven Taleb wrong—and yet his refusal to admit that, or even re-engage with the topic, is the exact opposite of what he championed in Antifragile.
Some might call the refusal to update one’s beliefs after new data… fraudulent.
That said, Taleb still offers deep wisdom in other domains. One of his best ideas is that people are fragile, but information is not—a critical frame when separating powerful insights from flawed messengers.
Many Bitcoiners are Antifragile, Fooled by Randomness, Skin in the Game, and Black Swan disciples. They know how to extract value from the work even when the author falters.
One of Taleb’s most valuable essays, "The Most Intolerant Wins: The Dictatorship of the Small Minority," is a cornerstone for understanding how Bitcoin and NOSTR win.
We’ll dive deeper into that claim soon.
But for now, as Taleb might say:
Unus sed leo — only one, but a lion.
Bitcoin and NOSTR don’t need mass adoption.
They just need their most committed users to be the most intolerant.
That’s how they win.
https://m.primal.net/QGTu.png

2025-04-05 17:24:14

Banks have FDIC insurance.
Bitcoiners have a thriving circular economy.
That’s our insurance.
We can truly want to exit the fiat matrix without fear if the best products, services, and founders in the world see the incentive to build with us.
If you can get everything you want with Bitcoin, why do you need dollars? Creating that is Soak Quest's mission
https://m.primal.net/QFSf.png

2025-04-04 18:42:07

- reply

Would love to shout this out, but need to know if shipping is available for people to follow through

2025-04-04 18:31:25

- reply

Shipping?

2025-04-04 15:34:40

- reply

I wonder if there was a big development around then that pushed it over the edge or if it was just a bunch of small moves

2025-04-04 15:33:47

- reply

Damn. Interesting. Probably impossible to pinpoint that meme t, but would be cool to know

2025-04-04 15:09:50

When did this threshold for critical mass get reached?
#nevent1q…mady

2025-04-04 15:09:03

- reply

Around when was that? Pre 2017? Or China mining ban on 2021?

2025-04-04 14:58:05

- reply

2017?

2025-04-04 14:54:51

When did Bitcoin reach critical mass?
Satoshi’s genius was in creating something that either stops quickly or becomes unstoppable.
There’s no slow burn. No middle ground.
It either goes big or it doesn’t go.
Once it has critical mass, it forces everyone to make a choice. You can’t ignore it forever.
The direction is now clear, but when did we reach that point?
https://m.primal.net/QEDx.jpg

2025-04-03 17:18:44

- reply

💪

2025-04-03 17:14:47

Satoshi might’ve walked away because the peer-to-peer element never took off. At the time, Bitcoin looked like it was becoming just digital gold. That may have felt like a dead end—or at least, not the revolution he envisioned.
A real Bitcoin standard means using it for all three functions of money: store of value, unit of account, and medium of exchange.
Two of those are mostly passive. But using Bitcoin as a medium of exchange is an active choice. It’s what actually pushes Bitcoin forward.
Being able to buy and sell what you need with Bitcoin?
That’s what winning looks like.
That’s the original digital cash vision—and until you can live your life on Bitcoin, you haven’t really exited the matrix.
Use Bitcoin however the hell you want. No one gets to tell you how to spend your money.
Just don’t miss this:
Every peer-to-peer transaction moves us closer to killing fiat.
Closer to making the old system irrelevant.
It's not about volume. It's about direction.
https://m.primal.net/QDDp.png

2025-04-02 21:57:49

Kobe and Jordan built their legacy on more than skill—they weaponized psychology. They played the ad hominem game not out of pettiness, but for the edge. They studied opponents, detected weakness, and exploited it with obsessive focus. Mastery wasn’t just about points—it was about breaking you mentally. But they played within boundaries: rules, referees, and Gatorade breaks.
Some of the most fiercely competitive people in the world don’t play games at all. They hold Bitcoin.
They hold it to protect their families. They hold it because they’re done being lied to, robbed, and devalued. Their arena doesn’t have timeouts. Their incentive structure rewards the ruthless application of pressure—without violence.
They play the psychological game better than anyone. Not for show, but because it works. They train to see every angle. They live to sense hesitation. They feast on unpreparedness. The fear you feel? That’s not by accident.
They welcome competition. It keeps them sharp.
Just understand: losing to them doesn’t mean a bad stat line or a tough press conference. It means losing intellectual dignity—publicly and permanently. You can call them “maxis” if it helps you cope. Just don’t cry when you find out you’re the pain maxi... because you thought you could outwork them.
https://m.primal.net/QCLq.png

2025-04-02 18:21:23

- reply

Bitcoin privacy is improving quickly.
Have you sent a Cashu transaction yet?

2025-04-02 15:04:38

The original purpose of Bitcoin was simple: peer-to-peer transactions and separation of money from the state. Sixteen years in, the Bitcoiners who believed in that purpose the most either joined early or stacked hard under that narrative.
These are now the biggest capital allocators in the ecosystem—and they remain committed to a Bitcoin-only future. Their top priority isn’t tokenization or bridging to legacy systems. It’s growing peer-to-peer infrastructure, the medium of exchange use case, and keeping Bitcoin on Bitcoin rails.
You can see this clearly on platforms like NOSTR, where the most evangelical Bitcoin users are building and coordinating. Jack's top post yesterday? P2P growth. Not stablecoins. Not tokenization.
Trying to push Bitcoin Maxis outside a Bitcoin-only ecosystem misses the point entirely. They joined because they wanted to get off traditional rails. They already spend with Bitcoin-only companies. They already get loans in USD or Tether from Strike, LEDN, or Unchained. They even built their own open-source comms infrastructure.
Stablecoins are fine. Banks will adopt them. And yes, Washington's Bitcoin bills are increasingly tied to stablecoin growth. But let’s be honest: Bitcoiners don’t need them. They’ve opted out—and trying to market those products to them is like selling pork at a vegan festival.
If you're working on tokenization or stablecoin products, more power to you—but pitch them to a different customer base. Because Bitcoiners, the people sitting on the most capital, are building their own future—and it’s Bitcoin-only by design.
https://m.primal.net/QBrm.png

2025-03-31 21:51:14

Bitcoiners are the new capital allocators.
We’re living in a brand new world—nothing will ever be the same again. What made sense before was just habit: the consistent, daily reinforcement that Keynesian dollars could get you things. More fiat meant more stuff.
But those assumptions were built on sand.
Now, with perfect money, capital allocation among Bitcoiners follows a different logic. It’s grounded in real economics—Austrian economics—with a focus on hurdle rates, opportunity cost, and long-term value.
Just like Bitcoiners found each other by following reason to its conclusion, their investment choices often arrive at similar endpoints. But there’s a twist: perfect money creates a paradox. When your money appreciates exponentially for doing nothing, it becomes harder to justify spending or investing it at all.
That’s the challenge: if Bitcoiners don’t actively defend the medium of exchange property, they risk losing the very status that made them the capital allocators in the first place.
Before Bitcoin can become the default medium of exchange, it has to reach critical mass. But its strength—unparalleled appreciation—makes spending it feel irrational in the short term. The opportunity cost is too high. That disincentivizes everyday usage, which stalls progress toward mass adoption.
Bitcoiners face a choice: delay spending and preserve gains—or spend with purpose to build the future. That’s why Bitcoin capital allocation has to expand beyond ROI. The hurdle rates vary: some investments are about returns, others about aesthetics, ecosystem growth, or purpose.
Using Bitcoin as a medium of exchange doesn’t make short-term ROI sense. But it’s a long-term, purpose-driven decision. The real return? Staying in control of capital allocation. Cementing Bitcoin’s role as not just a store of value, but a currency in motion. Until that happens, fiat still wins by default—easy to earn, easy to spend.
So let’s show the world what Bitcoiners can do. Back the people, brands, and companies willing to build on Bitcoin. Prove that Bitcoiners don’t just spend—they allocate with conviction. We can mint new brands overnight simply by choosing where we spend.
That’s how we stay the capital allocators.
And right now, there is no higher ROI than securing Bitcoin’s place as the medium of exchange through a thriving circular economy.
https://m.primal.net/Pztt.png

2025-03-30 13:00:00

So I'm supposed to believe that the USA and more companies than ever are buying Bitcoin, but this Bull Market has peaked?
Nah. That's for suckers.

2025-03-29 19:42:49

The Bitcoiner customer niche is more powerful than you think and this is just the beginning.

2025-03-29 19:36:32

- reply

Definitely not us. No website yet.
Soaking to us means being immersed with a founder to really understand their needs/issues and educate from that basis on why Bitcoi is so necessary and why Bitcoiners are an important niche of customer to orient towards.
Notstr first
High quality first

2025-03-29 19:33:55

- reply

Super

2025-03-29 18:56:16

- reply

Sources say

2025-03-29 18:55:55

- reply

Go get em

2025-03-29 18:47:43

We're awarding 100k sats for a new Soak Quest logo (v2)
Soak Quest is on a mission to build the circular economy of Bitcoin through NOSTR. If your logo is accepted, the zaps are yours 🫡
https://m.primal.net/Pwja.png

2025-03-29 18:16:00

Scheduled post test

2025-03-29 14:47:42

- reply

🤣

2025-03-29 02:04:30

What do you think of when you hear "Soak Quest"?
https://m.primal.net/Pwja.png

2025-03-28 22:35:58

Experimenting with ChatGPT for logo creation.
Has anyone else messed with this?
Results are Mid so far.
https://m.primal.net/Pwbo.png

2025-03-27 20:34:20

- reply

Exactly.

2025-03-27 20:26:26

Let the Soaking Commence
https://image.nostr.build/d8a9f6bd63b9e9992859cea97b5822cc6386e70e7946648592175a88476d5a13.jpg