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"Boeing CEO Kelly Ortberg has appointed Ann Schmidt as the company's new chief communications and brand officer, a move aimed at revamping the company's image and reputation. Schmidt has been interim head of communications since her predecessor retired in October. The appointment comes amid a series of crises and executive departures, including the departure of several top executives, including the head of defense, space and security, and the chief information officer. Ortberg has previously stated that the company needs a 'fundamental culture change' to recover from its recent setbacks."
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