Ever heard of anchoring bias, prospect theory, focusing illusion, peak-end rule, planning fallacy, availability heuristic? All those biases were pioneered by Daniel Khaneman, a giant in the fields of psychology and behavioral economics.
Remembering Daniel Kahneman: 7 theories that can help you understand how you think (10min): https://www.clearerthinking.org/post/remembering-daniel-kahneman-7-theories-that-can-help-you-understand-how-you-think
https://www.clearerthinking.org/post/remembering-daniel-kahneman-7-theories-that-can-help-you-understand-how-you-think