If you have a supermarket loyalty card & have ever wondered how the discounts it provides are funded... here's one aspect of the answer (in addition to keeping you coming back).
It helps generate a rich resource of #data that can then be marketed to advertisers & others seeking to target #marketing.
Of course, for many of you this will be no surprise but its a useful reminder, that #supermarkets are not rewarding loyalty but are actually buying your #Privacy!
https://www.theguardian.com/business/2023/dec/13/sainsburys-boss-sell-customers-nectar-card-data-tesco
Emeritus Prof Christopher May /
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2023-12-13 06:53:35
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2023-12-13 06:53:35Event JSON
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