John McQuaid on Nostr: It's a marketing firm, but even so – this is one of the wilder claims for the ...

It's a marketing firm, but even so – this is one of the wilder claims for the miraculous efficacy of artificial intelligence: an ad campaign created using high-tech #AI headbands doubled tourist visits to Texas in the last six months (??)
Surely that was checkable, AdAge
https://adage.com/article/digital-marketing-ad-tech-news/how-neuromarketing-and-ai-are-converging-strengthen-ad-campaigns/2513656