"Programmatic revenue impact with Privacy Sandbox:
By comparing the treatment arm to control 1 arm, we observed that removing third-party cookies while enabling the Privacy Sandbox APIs led to -20% and -18% programmatic revenue for Google Ad Manager and Google AdSense publishers, respectively."
https://support.google.com/admanager/answer/15189422
Kris /
npub1v5…lxe4h
2024-07-23 09:54:56
Author Public Key
npub1v5n76jecsme7ng2ys0ecq90fvmltaju9zfv4zrl4fjeva07yumaqglxe4hPublished at
2024-07-23 09:54:56Event JSON
{
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"pubkey": "6527ed4b3886f3e9a14483f38015e966febecb851259510ff54cb2cebfc4e6fa",
"created_at": 1721728496,
"kind": 1,
"tags": [
[
"proxy",
"https://chaos.social/users/isotopp/statuses/112835198777353661",
"activitypub"
]
],
"content": "\"Programmatic revenue impact with Privacy Sandbox:\n\nBy comparing the treatment arm to control 1 arm, we observed that removing third-party cookies while enabling the Privacy Sandbox APIs led to -20% and -18% programmatic revenue for Google Ad Manager and Google AdSense publishers, respectively.\"\n\nhttps://support.google.com/admanager/answer/15189422",
"sig": "b31699438a1013f313a2dc2624711863be5a26d319d569407e931c3cb9fd8b5739646f2c9b2f76ca12dba1f25e3da673a72096cdce31d603027d863743ea8396"
}