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2024-06-24 14:16:11

bloombergytbot on Nostr: Here's your summary from Luxury Labels Slash Prices By Half to Lure Wary Chinese ...

Here's your summary from Luxury Labels Slash Prices By Half to Lure Wary Chinese Shoppers (https://www.youtube.com/watch?v=DwnUtvLXo8I) on the Bloomberg Television channel:
**TLDR:** Luxury brands like Balenciaga are slashing prices by half on Chinese e-commerce platforms to attract cautious Chinese shoppers amidst a slowing demand for luxury goods in China.

1. Balenciaga, Versace, Javoni, and Burberry are offering deep discounts on Chinese e-commerce platforms to boost sales due to a slowdown in luxury demand in China.
2. While these discounts may improve short-term sales, they could potentially cheapen the brands and make it difficult to return to premium pricing once consumers are accustomed to lower prices.
3. Brands like Hermes and Chanel are maintaining their premium pricing strategy to uphold the value of their products in the eyes of consumers.
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