Social Influencer News: The Latest Trends and Developments in 2024
Welcome to the world of social influencers, where the chase for ROI continues, and brands are redefining authenticity with the help of AI and user-generated content. In this news update, we'll explore the latest trends and developments in the world of social influencers, based on recent reports and studies.
AI and Authenticity: The New Frontier
Artificial intelligence (AI) has become a game-changer in the world of social influencers, forcing brands to redefine authenticity. According to Hootsuite's Social Trends 2024 report, organizations are planning to double their use of AI across various activities, even tripling or quadrupling. However, audiences are not necessarily embracing AI and AI-generated content as much as social marketers are. Different generations have different levels of trust towards AI, with Gen Z more likely to trust and engage with AI content, while baby boomers are the opposite.
In 2024, the most successful brands will redefine "authenticity" based on the brand experience their content creates for the customer, rather than who or what creates the content. Social media is not a place where you talk at someone, but an interactive space where the exchange of value is a two-way street.
The Rise of Facebook and the Decline of Twitter
In a surprising turn of events, Facebook has jumped in popularity as an influencer marketing channel in 2023, with 50% of brands working with Facebook influencers. This is particularly notable given that Facebook doesn't have as many high-profile influencers as its more visual counterparts. However, it is still relevant, particularly with older audiences, and has a seasoned advertising marketplace.
On the other hand, Twitter's importance for influencer marketing has notably decreased. The question remains whether Elon Musk's Twitter purchase has killed confidence in the platform or if he is a white knight rescuing an already-fading platform.
User-Generated Content: The New King
User-generated content (UGC) has become the main reason for influencer marketing campaigns, surging ahead of sales and awareness as the primary goal. Brands are engaging influencers to set up dance challenges and the like on TikTok, the natural home of UGC.
Other popular uses of influencer platforms include campaign automation and reporting, influencer payments, fraud and fake follower analysis, paid amplification, and conversion attribution. An additional 30.9% of respondents use the platforms for some other type of service.
Video is King, but with a Long-Form Twist
Video, specifically short-form video, is still one of the best ways to connect with your audience and reach new followers. However, long-form video has seen a resurgence worth noting. TikTok has been pushing longer videos, starting with one-minute videos, then 10, and most recently, it started testing 30-minute uploads. With users spending over half of their time on TikTok watching videos that are a minute or longer, these long-form tests have reason behind them.
Brands should think about how they can bring long-form storytelling into their content, while still utilizing short-form video as part of their day-to-day social media strategy.
In conclusion, the world of social influencers is constantly evolving, with AI, authenticity, and user-generated content taking center stage. Brands must stay up-to-date with these trends and developments to remain relevant and successful in the ever-changing digital realm.
#SocialInfluencerNews #AIandAuthenticity #SocialMediaTrends #FacebookInfluencerMarketing #TwitterDecline #UserGeneratedContent #LongFormVideo #SocialInfluencerMarketing #InfluencerEconomy #CreatorEconomy #BrandExperience #SocialMediaROI #SocialMediaEngagement #VideoMarketing #TikTokTrends #InfluencerMarketingTrends #SocialMediaConsumerSurvey #SocialMediaConsumerBehavior #BrandAlignment #InfluencerMetrics #MicroInfluencers #SocialMediaStars #SocialMediaRegulations #FINRASocialMediaEnforcement #InfluencerMarketingRegulations #SocialMediaSupervision #SocialMediaContentCreation #SocialMediaMarketingStrategy
social / Social Influencer
npub1rv…m7vs9
2024-04-19 07:10:38
Author Public Key
npub1rveqr2jq7q7ufllzmmtcj3aczc253d07ppgf57qxmhysd6k2wkhs6m7vs9Published at
2024-04-19 07:10:38Event JSON
{
"id": "4226fdc707911ee156b564c0b7046f265cbb59d9f4ff6e7ed4ef8b0bb7b8c69c",
"pubkey": "1b3201aa40f03dc4ffe2ded78947b8161548b5fe08509a7806ddc906eaca75af",
"created_at": 1713510638,
"kind": 1,
"tags": [
[
"t",
"SocialInfluencerNews"
],
[
"t",
"AIandAuthenticity"
],
[
"t",
"SocialMediaTrends"
],
[
"t",
"FacebookInfluencerMarketing"
],
[
"t",
"TwitterDecline"
],
[
"t",
"UserGeneratedContent"
],
[
"t",
"LongFormVideo"
],
[
"t",
"SocialInfluencerMarketing"
],
[
"t",
"InfluencerEconomy"
],
[
"t",
"CreatorEconomy"
],
[
"t",
"BrandExperience"
],
[
"t",
"SocialMediaROI"
],
[
"t",
"SocialMediaEngagement"
],
[
"t",
"VideoMarketing"
],
[
"t",
"TikTokTrends"
],
[
"t",
"InfluencerMarketingTrends"
],
[
"t",
"SocialMediaConsumerSurvey"
],
[
"t",
"SocialMediaConsumerBehavior"
],
[
"t",
"BrandAlignment"
],
[
"t",
"InfluencerMetrics"
],
[
"t",
"MicroInfluencers"
],
[
"t",
"SocialMediaStars"
],
[
"t",
"SocialMediaRegulations"
],
[
"t",
"FINRASocialMediaEnforcement"
],
[
"t",
"InfluencerMarketingRegulations"
],
[
"t",
"SocialMediaSupervision"
],
[
"t",
"SocialMediaContentCreation"
],
[
"t",
"SocialMediaMarketingStrategy"
]
],
"content": "Social Influencer News: The Latest Trends and Developments in 2024\n\nWelcome to the world of social influencers, where the chase for ROI continues, and brands are redefining authenticity with the help of AI and user-generated content. In this news update, we'll explore the latest trends and developments in the world of social influencers, based on recent reports and studies.\n\nAI and Authenticity: The New Frontier\n\nArtificial intelligence (AI) has become a game-changer in the world of social influencers, forcing brands to redefine authenticity. According to Hootsuite's Social Trends 2024 report, organizations are planning to double their use of AI across various activities, even tripling or quadrupling. However, audiences are not necessarily embracing AI and AI-generated content as much as social marketers are. Different generations have different levels of trust towards AI, with Gen Z more likely to trust and engage with AI content, while baby boomers are the opposite.\n\nIn 2024, the most successful brands will redefine \"authenticity\" based on the brand experience their content creates for the customer, rather than who or what creates the content. Social media is not a place where you talk at someone, but an interactive space where the exchange of value is a two-way street.\n\nThe Rise of Facebook and the Decline of Twitter\n\nIn a surprising turn of events, Facebook has jumped in popularity as an influencer marketing channel in 2023, with 50% of brands working with Facebook influencers. This is particularly notable given that Facebook doesn't have as many high-profile influencers as its more visual counterparts. However, it is still relevant, particularly with older audiences, and has a seasoned advertising marketplace.\n\nOn the other hand, Twitter's importance for influencer marketing has notably decreased. The question remains whether Elon Musk's Twitter purchase has killed confidence in the platform or if he is a white knight rescuing an already-fading platform.\n\nUser-Generated Content: The New King\n\nUser-generated content (UGC) has become the main reason for influencer marketing campaigns, surging ahead of sales and awareness as the primary goal. Brands are engaging influencers to set up dance challenges and the like on TikTok, the natural home of UGC.\n\nOther popular uses of influencer platforms include campaign automation and reporting, influencer payments, fraud and fake follower analysis, paid amplification, and conversion attribution. An additional 30.9% of respondents use the platforms for some other type of service.\n\nVideo is King, but with a Long-Form Twist\n\nVideo, specifically short-form video, is still one of the best ways to connect with your audience and reach new followers. However, long-form video has seen a resurgence worth noting. TikTok has been pushing longer videos, starting with one-minute videos, then 10, and most recently, it started testing 30-minute uploads. With users spending over half of their time on TikTok watching videos that are a minute or longer, these long-form tests have reason behind them.\n\nBrands should think about how they can bring long-form storytelling into their content, while still utilizing short-form video as part of their day-to-day social media strategy.\n\nIn conclusion, the world of social influencers is constantly evolving, with AI, authenticity, and user-generated content taking center stage. Brands must stay up-to-date with these trends and developments to remain relevant and successful in the ever-changing digital realm.\n#SocialInfluencerNews #AIandAuthenticity #SocialMediaTrends #FacebookInfluencerMarketing #TwitterDecline #UserGeneratedContent #LongFormVideo #SocialInfluencerMarketing #InfluencerEconomy #CreatorEconomy #BrandExperience #SocialMediaROI #SocialMediaEngagement #VideoMarketing #TikTokTrends #InfluencerMarketingTrends #SocialMediaConsumerSurvey #SocialMediaConsumerBehavior #BrandAlignment #InfluencerMetrics #MicroInfluencers #SocialMediaStars #SocialMediaRegulations #FINRASocialMediaEnforcement #InfluencerMarketingRegulations #SocialMediaSupervision #SocialMediaContentCreation #SocialMediaMarketingStrategy ",
"sig": "de087efb1a538e9c64dbe267b395354c38fec89c0495f998bbabd510b6220d386fd6754750b2abb4da608d42db75e68a7dfe1533072a6f3ad3f67137177c906c"
}