Eddie Bauer changed its logo because Gen Z doesn’t read cursive
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose. 🪿
“A big part of what I’m going to need to do here is reintroduce this great heritage brand to the next generation,” Bantle says. “And kids don’t even learn to read cursive in school anymore.”
https://www.fastcompany.com/90963252/eddie-bauer-new-logo-ditches-script-and-adopts-a-goose
#Cursive #Handwriting #Branding #Marketing #EddieBauer
Pablonius Monk /
npub1cx…luwyu
2023-10-08 10:11:15
Author Public Key
npub1cxl7dfnmy669w65uyc27f0kwwg0p8dgfz9h2w36jpt7q90v99wcqpluwyuPublished at
2023-10-08 10:11:15Event JSON
{
"id": "4303b8d766cd9128c7470c21f848cee29490230c7041b5ed36c1bc39619a8342",
"pubkey": "c1bfe6a67b26b4576a9c2615e4bece721e13b509116ea747520afc02bd852bb0",
"created_at": 1696759875,
"kind": 1,
"tags": [
[
"t",
"cursive"
],
[
"t",
"handwriting"
],
[
"t",
"branding"
],
[
"t",
"marketing"
],
[
"t",
"eddiebauer"
],
[
"proxy",
"https://mastodon.social/users/pabloniusmonk/statuses/111198855185889286",
"activitypub"
]
],
"content": "Eddie Bauer changed its logo because Gen Z doesn’t read cursive\n\nAfter nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose. 🪿 \n\n“A big part of what I’m going to need to do here is reintroduce this great heritage brand to the next generation,” Bantle says. “And kids don’t even learn to read cursive in school anymore.”\n\nhttps://www.fastcompany.com/90963252/eddie-bauer-new-logo-ditches-script-and-adopts-a-goose\n\n#Cursive #Handwriting #Branding #Marketing #EddieBauer",
"sig": "f81f76ebb4e022f08078c1997f855c107f34359362a9fc3a7a0e1389b1b1e16111ad48319247c7aae8fe9c7a686cb7db116524916099df1495e21cd889751c41"
}