BBull on Nostr: **Appendix: Comprehensive Supporting Documents** --- ### **1. Market Surveys** ...

**Appendix: Comprehensive Supporting Documents**

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### **1. Market Surveys**
**Objective:** Validate demand, pricing sensitivity, and service preferences in Addis Ababa’s beauty market.

**Methodology:**
- **Sample Size:** 500 urban women (18–45 years) across Bole, Kazanchis, and CMC districts.
- **Conducted By:** Addis Ababa University’s Market Research Department (January 2024).
- **Tools:** Mixed-method (online surveys + in-person focus groups).

**Key Findings:**
- **Service Demand:**
- 72% prioritize facials and haircuts; 68% want wellness add-ons (yoga, meditation).
- 45% dissatisfied with current salon hygiene; 80% willing to pay 20% more for certified cleanliness.
- **Price Sensitivity:**
- 55% prefer mid-tier services (1,000–3,000 ETB); 25% opt for premium (5,000+ ETB).
- **Competitor Gaps:**
- 62% cite “lack of cultural authenticity” in international chains like Zenzi Spa.

**Raw Data & Visuals:**
- **Charts:** Pie graphs showing service preferences, bar charts of price tolerance.
- **Respondent Quotes:** “I’d pay extra for a salon that feels uniquely Ethiopian.”

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### **2. Salon Designs**
**Objective:** Create a premium, sustainable, and culturally resonant customer experience.

**Design Elements:**
- **Afro-Modern Aesthetics:**
- **Floor Plan:** 150 sqm layout with 5 treatment rooms, a retail zone, and a coffee lounge.
- **Materials:** Bamboo furniture, handwoven Ethiopian textiles (*shemma*), and recycled metal art.
- **Lighting:** Solar-powered LED fixtures with traditional *injera* basket-inspired designs.

**Sustainability Integration:**
- **Solar Setup:** 20 kW system (20 panels) covering 80% of energy needs; diagram from Solar Energy Foundation.
- **Water Efficiency:** Greywater recycling system schematic for garden irrigation.

**Visual Aids:**
- **3D Renderings:** Digital mockups of the salon’s interior and exterior.
- **Supplier List:** Local artisans (e.g., Addis Weavers Collective) and eco-material vendors.

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### **3. Cash Flow Forecasts**
**Objective:** Provide granular financial projections and risk assessments.

**Year 1 Monthly Breakdown (ETB):**
| **Month** | Revenue | Expenses | Net Cash Flow | Cumulative Cash Flow |
|-----------|---------|----------|---------------|-----------------------|
| 1 | 0 | 13,000K | -13,000K | -13,000K |
| 2 | 0 | 15,000K | -15,000K | -28,000K |
| 3 | 500K | 4,000K | -3,500K | -31,500K |
| 4 | 2,500K | 8,475K | -5,975K | -37,475K |
| 5 | 3,800K | 2,500K | +1,300K | -36,175K |
| ... | ... | ... | ... | ... |
| 12 | 4,500K | 2,500K | +2,000K | -5,000K |

**Assumptions:**
- **Revenue Growth:** 15% monthly post-launch (Month 4 onward).
- **Breakeven:** Achieved at 17 customers/day (1,000 ETB avg. spend) by Month 12.

**Sensitivity Analysis:**
- **Best Case:** 25% monthly growth → Breakeven by Month 10.
- **Worst Case:** 5% growth → Additional 6M ETB funding required.

**Risk Factors:**
- **Construction Delays:** 10% contingency budget (3.39M ETB) included.
- **Currency Fluctuations:** 70% local sourcing minimizes forex exposure.

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### **4. Additional Supporting Documents**
- **Regulatory Compliance:** Copies of trade licenses, health permits, and environmental certifications.
- **Staff Training Manuals:** Modules on Ethiopian beauty rituals and CRM usage.
- **Supplier Contracts:** MOUs with Ayin Beauty for biodegradable products.

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**Conclusion**
This appendix provides investors with actionable data, design credibility, and financial transparency, reinforcing Boaz Trading PLC’s readiness to capture Ethiopia’s premium beauty gap.