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What they're trying to do is to throw absolutely random things at the wall, that come out of nowhere, and see what sticks. It's a strategy that big corporations like Google, Microsoft or Facebook can do. They basically have unlimited budget, so it's very easy for them to spin up a new project and close it after a year or two.
Mozilla on the other hand is a MUCH smaller company. Yet for the past two decades, Mozilla has made _and_ discontinued shortly after:
* Firefox Sync
* Pocket
* The whole mobile OS
* Rust and Servo (the first thankfully outgrew Mozilla)
* VPN service
* File sharing service
* Flash implementation
* VR chat kind of thing
* A web browser for VR
* Mobile web browser when they already had another mobile web browser (Firefox Focus, Firefox Lite, etc.)
* and so much that I just can't remember
Yet, they also fractured their existing userbase by removing XUL (which means extensions, UI customization), FTP, random settings because "nobody used them". Try to make a new Firefox profile and it will ask you to set a color scheme which is cool, but they said it's limited... like what? :D