BBull on Nostr: ### **Expanded Technology Strategy** Boaz Trading PLC’s tech integration will ...

### **Expanded Technology Strategy**
Boaz Trading PLC’s tech integration will prioritize convenience, personalization, and scalability to dominate Ethiopia’s digital-first beauty market. Below is a detailed breakdown of the online booking app, CRM, and supporting infrastructure:

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#### **1. Online Booking App: "Azmari Glow"**
**Core Features:**
- **Multilingual Interface:** English and Amharic options, with voice search for low-literacy users.
- **Service Menu:** Filter by price, duration, and customer ratings (e.g., “Under 1,000 ETB,” “Bridal Packages”).
- **Real-Time Availability:** Sync with staff calendars to prevent overbooking.
- **Localized Payments:** Integrate telebirr, Chapa, and CBE Birr for seamless transactions.
- **Loyalty Program Access:** Track points, redeem rewards, and receive personalized offers.
- **Offline Mode:** Save bookings and preferences without internet; syncs when reconnected.

**Tech Stack:**
- **Frontend:** Flutter (cross-platform for Android/iOS).
- **Backend:** Node.js + Firebase (real-time updates).
- **Hosting:** AWS with local servers in Addis for faster load times.
- **Security:** SSL encryption, GDPR-compliant data storage (hosted locally per Ethiopian law).

**Development Phases:**
- **Phase 1 (2 months):** MVP with booking, payments, and loyalty features (cost: 1.5M ETB).
- **Phase 2 (4 months):** Add AI skin diagnostics (via selfie uploads) and AR hairstyle try-ons (2M ETB).

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#### **2. CRM System: "Sheba Insights"**
**Key Capabilities:**
- **Customer Segmentation:** Auto-tag clients as “Bridal,” “Budget,” or “Premium” based on spending history.
- **Personalized Promotions:**
- **Dynamic Discounts:** Send 10% off keratin treatments to clients who browsed but didn’t book.
- **Milestone Rewards:** Free facial on a customer’s birthday or 10th visit.
- **Feedback Loop:** Post-service SMS surveys (Amharic/English) linked to customer profiles.

**Integration:**
- **Social Media:** Sync with Instagram DMs for booking inquiries and targeted ads.
- **POS System:** Track in-salon purchases (e.g., retail products) alongside service history.
- **Staff App:** Notify stylists of client preferences (e.g., “Prefers besema clay over coffee scrubs”).

**Analytics Dashboard:**
- **Real-Time Metrics:** Daily bookings, average spend, customer retention rate.
- **Predictive Insights:** Flag at-risk clients (e.g., no visits in 60 days) for re-engagement campaigns.

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#### **3. Partnerships for Scalability**
- **Ethio Telecom:** Bundle free app data packages with telecom subscriptions to drive downloads.
- **AI Startups:** Partner with Addis Ababa AI Labs for low-cost chatbot integration (handling 80% of FAQs).
- **Delivery Apps:** Collaborate with Deliver Addis for at-home beauty product deliveries booked via the app.

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#### **4. Staff Training & Adoption**
- **Workshops:** Train staff to use CRM for personalized greetings (e.g., “Welcome back, Ms. Selam! Your usual manicure?”).
- **Gamification:** Reward employees with bonuses for high CRM utilization (e.g., logging client notes post-visit).

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#### **5. Challenges & Mitigation**
| **Challenge** | **Solution** |
|-------------------------------|-----------------------------------------------|
| Low smartphone penetration | Launch USSD code (*805#) for basic bookings. |
| Data privacy concerns | Host servers locally; hire cybersecurity firm.|
| Tech literacy gaps | In-salon tablets with staff-assisted booking. |

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#### **6. Cost Breakdown**
| **Component** | **Cost (ETB)** | **Timeline** |
|------------------------|----------------|--------------|
| App Development | 3,500,000 | 6 months |
| CRM Setup | 1,200,000 | 3 months |
| Staff Training | 300,000 | 1 month |
| Maintenance (Year 1) | 800,000 | Ongoing |

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#### **7. Success Metrics**
- **App Adoption:** 5,000+ downloads in Year 1 (20% of Addis’ target demographic).
- **CRM Impact:** 30% increase in repeat bookings via personalized promotions.
- **Revenue Share:** 25% of revenue from app-driven bookings.

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### **Strategic Value**
- **Competitive Edge:** Ethiopia has <10% salon booking app penetration; first-mover advantage is critical.
- **Brand Loyalty:** CRM-driven personalization turns one-time clients into advocates.
- **Investor Appeal:** Scalable tech infrastructure supports franchising and regional expansion.

By merging Ethiopia’s digital growth with beauty industry gaps, Boaz Trading PLC’s tech strategy ensures long-term dominance in Africa’s next luxury market.