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2025-05-24 09:31:09
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sports.yahoo.com on Nostr: Yahoo! ✍️ IMG, a global sports marketing agency, is producing multiple sports ...



✍️ IMG, a global sports marketing agency, is producing multiple sports events across the globe for various networks, streamers, and audio platforms, including the English Premier League, Saudi Pro League, Major League Soccer, and more.
👉 IMG is producing multiple sports events across the globe for various networks, streamers, and audio platforms
👉 The agency is handling 10 concurrent games for the English Premier League, 9 games for the Saudi Pro League, and more
👉 IMG's executive VP of studios, Barney Francis, shares his team's approach to handling the high volume of production
👉 AI is being used to automate and simplify the production chain
👉 IMG's goal is to provide better content at a lower cost

#BarneyFrancis #Cannes #London #AbuDhabi #Jeddah #Stamford,Connecticut #Soudal,Belgium #sports

https://media.zenfs.com/en/the_hollywood_reporter_217/b560d3d08bff7ebc0e0ce925b56e1c82
"We will have over 1,300 people this weekend working on different live broadcasts, because there's an unusual level of concurrency," says IMG's executive vp of studios Barney Francis.
https://www.hollywoodreporter.com/tv/tv-news/img-sports-production-soccer-basketball-f1-interview-1236228370/

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