I’ve always said if it wasn’t profitable to emphasize diversity in advertising, companies wouldn’t be doing it. My take on why it’s profitable: our society is much more diverse than some either believe it to be or want it to be. Those who dislike it are lying to themselves.
https://www.theguardian.com/media/2024/sep/15/go-woke-go-broke-not-true-for-brands-says-global-advertising-study?utm_source=tldrmarketing
#diversity