BBull on Nostr: expand more on them Competitive Analysis - Competitors: Local salons (low-cost, basic ...

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Competitive Analysis 
- Competitors: Local salons (low-cost, basic services) and a few international chains. 
- Differentiators: 
  - Heli-Ski Marketing Campaign: 8.475M ETB ($150,000) investment to target Ethiopian diaspora/global audiences, positioning the brand as aspirational. 
  - Fusion of traditional Ethiopian beauty rituals (e.g., besema clay masks) with modern techniques. 

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### SWOT Analysis 
| Strengths              | Weaknesses               | 
|----------------------------|-------------------------------| 
| Premium branding            | High upfront costs            | 
| Strategic Addis location    | Luxury marketing unfamiliarity| 
| Opportunities           | Threats                   | 
| Untapped premium segment    | Currency volatility           | 
| Expat/diaspora demand       | Regulatory hurdles            | 

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