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Summary of Meta’s smart glasses outsell traditional Ray-Bans in some stores, even before AI features roll out



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Meta’s smart glasses outsell traditional Ray-Bans in some stores, even before AI features roll out


The Ray-Ban Meta smart glasses are the top selling product in 60% of all Ray-Ban stores throughout Europe, the Middle East, and Africa, according to Upload VR. The detail came from EssilorLuxottica CFO Stefano Grassi, who revealed during the eyewear giant’s earnings call last week that Ray-Ban Meta proved to be a significant driver for […] © 2024 TechCrunch. All rights reserved. For personal use only.

https://techcrunch.com/2024/10/21/metas-smart-glasses-outsell-traditional-ray-bans-in-some-stores-even-before-ai-features-roll-out/

Ray-Ban Meta smart glasses have become the top-selling product in 60% of all Ray-Ban stores throughout Europe, the Middle East, and Africa, according to EssilorLuxottica CFO Stefano Grassi. This detail was revealed during the eyewear giant's earnings call last week, where it was stated that Ray-Ban Meta proved to be a significant driver for the company.