This is a talking which may have been inspired by the wonderful work of CinemaStix who took a deep dive into the average shot length of a hollywood film being 3 seconds (down from 5 seconds 25 years ago and used to be over 10 seconds in movies from 30s and 40s). Watch the CinemaStix video here.
https://www.youtube.com/watch?v=jJ_Zwl6_nKY
There's also a wired article about this you can check out.
https://www.wired.com/2014/09/cinema-is-evolving/
Back to the attack on Coco Melon. Yes, the average shot length of a Coco Melon video would be 1 to 2 seconds (way shorter then it's contempories in the kids content category). But this talking point ignores the fact that Coco Melon is not making STORY VIDEOS... but instead it is making animated MUSIC VIDEOS of nursery rhymes. These are two different types of video content that requires two different types of editing. I can bet all the sats in my alby wallet that 99% of all music videos have more frequent and shorter cuts then your average vlog/talk show/movie.
Not everyone can be Francis and the Lights when it comes to making music videos! And most definitely not everyone will have the financial/creative budget to make thrilling videos on a regular basis. So... unless you want to explore the Francis and the Lights aesthetic for kids content the frequent cuts are gonna be a staple for Coco Melon and any other kids music video creator in the space.
https://youtu.be/bhtoDhlffsE
quotingThere is a coordinated attack on Coco Melon because parents/caretakers are being hyper irresponsible and not spending enough time with their kids and instead let the TV co-parent (but I also feel like the attack is happening because Coco Melon is unsanctioned).
note13me…yfyp
The attack on Coco Melon is weird when you consider that most of the media recommended as alternatives to Coco Melon has the same songs/video styles as Coco Melon (even Sesame Street has a few videos with the same songs). These alternatives are ultimately not the remedy! And very sure when the alternatives start becoming popular these alternatives will be seen in the same light as Coco Melon and whatever developmental issues a kid has will be pinned on the media (when the kid doesn't touch grass).
Kids will want to watch/listen to any media that is catchy. Coco Melon doesn't even have the catchiest version of some of their biggest songs, like Baby Shark, but they do repurpose the catchy part on their other songs more often. Also also, Coco Melon has been creating Youtube videos for over a decade and Youtube has made analytics available to viral creators for years now. Many content Youtubers also have access to the same watchtime analytics that Coco Melon is being criticized for using. This is the internet, any creator who has a large audience can fine tune their media in ways previously unimagined. But ultimately regardless of these tools, the audience will always have their subjective taste, as every individual has subjective tastes.
Subjective taste is how your child would always prefer you read them their favorite bedtime story on a frequent basis (if you do read them bedtime stories), they would want to sing and dance to their favorite songs. In some cases they will learn to prefer stories they see their parents/caretakers enjoy.
Spend time with your kids and don't have them watching content you have not curated from a device connected to the internet (even with your supervision). It's also only going to get worse because we are now at a time where kids content isn't being produced by sanctioned/publicly funded entities. Kids focused internet content was crazier before the algorithm discovered channels like Coco Melon (which were initially by independent creators who filled a void). Y'all ever saw the Disney wrap off cos play kids movies??
Here's one of the videos that attacks Coco Melon.
https://youtu.be/YEFptHp0AmM