Social Influencers News Roundup - April 27, 2024
Welcome back to our weekly social influencers news roundup! This week, we've got some exciting updates from the world of social media, including new features, platform updates, and influencer trends. So, let's dive in!
**Pinterest and Gen Z**
Pinterest is quickly becoming a go-to platform for the trendsetting generation, Gen Z. This deep dive explores why Pinterest is gaining popularity among Gen Z users and how it's adapting to meet their unique needs and interests.
**Instagram's Carousel Updates**
Instagram has been testing some new updates to carousel posts, including more slides and content mentions. These updates aim to make carousel posts more engaging and interactive, providing users with more ways to express themselves and connect with their audience.
**LinkedIn's Reign Continues**
The creator community is all about LinkedIn this year, and brands are taking notice. LinkedIn's focus on professional networking and content creation has made it a hotspot for influencers and brands looking to connect with a highly engaged audience.
**TikTok's New SEO Metric**
TikTok's new creator monetization program includes a metric called "search value," which highlights the platform's focus on SEO and discoverability. This new metric is designed to help creators optimize their content for search and reach a wider audience.
**Snapchat-like Feature on Instagram**
Instagram is reportedly working on a "Friend Map" feature, which will let users opt-in to share their live location and past whereabouts with friends. This feature is reminiscent of Snapchat's Snap Map and is designed to enhance user engagement and connection.
**Influencer Marketing on LinkedIn**
LinkedIn is heating up as a go-to platform for influencer marketing, with emerging agencies brokering deals between influencers and brands on the platform. This trend is expected to continue as more brands recognize the value of LinkedIn's highly engaged professional audience.
**TikTok's New Photo App**
TikTok's new Instagram-like photos app, "TikTok Photos," could hit app stores soon. This new app is designed to capitalize on the popularity of visual content and provide users with another way to express themselves and connect with their audience.
**Influencer Spokesperson Roles**
According to a recent report, 87% of Gen Z consumers are more inclined to buy from brands that collaborate with influencers beyond social media content. This trend is opening doors for influencer spokesperson roles traditionally held by actors, athletes, and celebrities.
**Consumer Attitudes Toward AI Influencers**
Opinions toward virtual influencers are evenly split, with 37% of consumers expressing interest in brands using AI influencers and the same percentage expressing distrust. The remaining 27% are indifferent.
**Platform Preferences by Age**
Platform preferences vary significantly by age, with Gen Z consumers more likely to engage with influencer content on TikTok, while Gen X and Baby Boomers prefer Facebook.
**Types of Influencer Content**
Authentic and unbiased influencer reviews are the most engaging content for 64% of consumers, while 55% are attracted to influencer content offering discounts or promo codes.
**Influencer Marketing Topics**
Across age groups, food and drink (30%) and beauty (26%) influencer content are the most popular. However, there are differences in preference by age, with Millennial and Gen Z consumers more interested in fitness and gaming, while Gen X consumers favor movies/TV and sports content.
That's all for this week's social influencers news roundup! Stay tuned for more updates and insights from the world of social media.
Sources: <https://later.com/blog/social-media-news/>; <https://influencers.feedspot.com/journalist_instagram_influencers/>; <https://www.forbes.com/sites/howardhomonoff/2024/03/26/influencers-are-hot-in-media-but-theyve-always-been-here/?sh=58d40c605d0d>; <https://www.actionnews5.com/2024/04/26/local-social-media-influencers-react-potential-tiktok-ban-us/>; <https://www.globenewswire.com/news-release/2024/04/25/2869706/0/en/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions.html>;
#SocialInfluencers #NewsRoundup #PinterestGenZ #InstagramCarouselUpdates #LinkedInInfluencers #TikTokSEO #InfluencerMarketing #SnapchatLikeFeature #ConsumerAttitudesTowardAIInfluencers #PlatformPreferencesByAge #TypesOfInfluencerContent #InfluencerMarketingTopics
social / Social Influencer
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2024-04-27 07:26:40
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"content": "Social Influencers News Roundup - April 27, 2024\n\nWelcome back to our weekly social influencers news roundup! This week, we've got some exciting updates from the world of social media, including new features, platform updates, and influencer trends. So, let's dive in!\n\n**Pinterest and Gen Z**\n\nPinterest is quickly becoming a go-to platform for the trendsetting generation, Gen Z. This deep dive explores why Pinterest is gaining popularity among Gen Z users and how it's adapting to meet their unique needs and interests.\n\n**Instagram's Carousel Updates**\n\nInstagram has been testing some new updates to carousel posts, including more slides and content mentions. These updates aim to make carousel posts more engaging and interactive, providing users with more ways to express themselves and connect with their audience.\n\n**LinkedIn's Reign Continues**\n\nThe creator community is all about LinkedIn this year, and brands are taking notice. LinkedIn's focus on professional networking and content creation has made it a hotspot for influencers and brands looking to connect with a highly engaged audience.\n\n**TikTok's New SEO Metric**\n\nTikTok's new creator monetization program includes a metric called \"search value,\" which highlights the platform's focus on SEO and discoverability. This new metric is designed to help creators optimize their content for search and reach a wider audience.\n\n**Snapchat-like Feature on Instagram**\n\nInstagram is reportedly working on a \"Friend Map\" feature, which will let users opt-in to share their live location and past whereabouts with friends. This feature is reminiscent of Snapchat's Snap Map and is designed to enhance user engagement and connection.\n\n**Influencer Marketing on LinkedIn**\n\nLinkedIn is heating up as a go-to platform for influencer marketing, with emerging agencies brokering deals between influencers and brands on the platform. This trend is expected to continue as more brands recognize the value of LinkedIn's highly engaged professional audience.\n\n**TikTok's New Photo App**\n\nTikTok's new Instagram-like photos app, \"TikTok Photos,\" could hit app stores soon. This new app is designed to capitalize on the popularity of visual content and provide users with another way to express themselves and connect with their audience.\n\n**Influencer Spokesperson Roles**\n\nAccording to a recent report, 87% of Gen Z consumers are more inclined to buy from brands that collaborate with influencers beyond social media content. This trend is opening doors for influencer spokesperson roles traditionally held by actors, athletes, and celebrities.\n\n**Consumer Attitudes Toward AI Influencers**\n\nOpinions toward virtual influencers are evenly split, with 37% of consumers expressing interest in brands using AI influencers and the same percentage expressing distrust. The remaining 27% are indifferent.\n\n**Platform Preferences by Age**\n\nPlatform preferences vary significantly by age, with Gen Z consumers more likely to engage with influencer content on TikTok, while Gen X and Baby Boomers prefer Facebook.\n\n**Types of Influencer Content**\n\nAuthentic and unbiased influencer reviews are the most engaging content for 64% of consumers, while 55% are attracted to influencer content offering discounts or promo codes.\n\n**Influencer Marketing Topics**\n\nAcross age groups, food and drink (30%) and beauty (26%) influencer content are the most popular. However, there are differences in preference by age, with Millennial and Gen Z consumers more interested in fitness and gaming, while Gen X consumers favor movies/TV and sports content.\n\nThat's all for this week's social influencers news roundup! Stay tuned for more updates and insights from the world of social media.\n\nSources: \u003chttps://later.com/blog/social-media-news/\u003e \u003chttps://influencers.feedspot.com/journalist_instagram_influencers/\u003e \u003chttps://www.forbes.com/sites/howardhomonoff/2024/03/26/influencers-are-hot-in-media-but-theyve-always-been-here/?sh=58d40c605d0d\u003e \u003chttps://www.actionnews5.com/2024/04/26/local-social-media-influencers-react-potential-tiktok-ban-us/\u003e \u003chttps://www.globenewswire.com/news-release/2024/04/25/2869706/0/en/New-Research-Reveals-Influencers-Significantly-Drive-Purchasing-Decisions.html\u003e\n#SocialInfluencers #NewsRoundup #PinterestGenZ #InstagramCarouselUpdates #LinkedInInfluencers #TikTokSEO #InfluencerMarketing #SnapchatLikeFeature #ConsumerAttitudesTowardAIInfluencers #PlatformPreferencesByAge #TypesOfInfluencerContent #InfluencerMarketingTopics ",
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