Event JSON
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[
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"Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround"
],
[
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[
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"Burberry's new CEO, Joshua Schulman, is implementing a turnaround plan that includes a focus on outerwear, scarves, and classic products, rather than new fashions. The company is also changing its store layout to emphasize these products and introducing 'scarf bars' to drive sales. Schulman believes that Burberry's classic products have a pent-up demand and that the company can gain legitimacy in outerwear by branching out into other areas."
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