Futurist Jim Carroll on Nostr: Daily Inspiration: "World class innovators focus on customer-oriented innovation" - ...
Daily Inspiration: "World class innovators focus on customer-oriented innovation" - Futurist Jim Carroll
When I started compiling my list of 'world-class innovation,' I knew that I had to include the fact that I was seeing a significant shift in the source of innovation within many of my global clients.
What was the shift? Rather than pursuing an innovation pathway in which their internal R&D or leadership teams were always the origin of most new product and service development ideas, there was an increasing focus outward. There was a realization that the key source for innovation ideas would come from customers - what is now routinely called 'customer-oriented innovation.' It seems like an obvious thing to do, but to this day, many organizations don't enshrine this as a core value in their innovation culture and methodology - which is a real missed opportunity.
In my view, three fundamental trends were underway with 'world-class innovators' that would forever shake up the world of ideas and invention:
Upside-down innovation: That's looking to customers for product ideas. Those ideas might be very different than the ideas you were thinking about.
Proactive Innovation: Solving the customer's problem before the customer knows it's a problem! Anticipatory thinking matters!
Iterative innovation: A step-by-step approach where regular customer feedback regularly determines future development!
The importance of this shift can't be understated; I previously wrote about it this way:
"Turn your creativity and imagination engine upside down! Make your R&D strategy less about what you see as opportunities – and more about what your partners and customers see.. Adopt the mindset that ‘customer-oriented and partner-based innovation’ will be a key strategy – and you might find that solution to challenges come faster!"
Original post:
https://jimcarroll.com/2024/03/daily-inspiration-mastering-innovation-world-class-innovators-focus-on-customer-oriented-innovation/ 
Published at
2024-03-14 10:28:22Event JSON
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"content": "Daily Inspiration: \"World class innovators focus on customer-oriented innovation\" - Futurist Jim Carroll\n\nWhen I started compiling my list of 'world-class innovation,' I knew that I had to include the fact that I was seeing a significant shift in the source of innovation within many of my global clients.\n\nWhat was the shift? Rather than pursuing an innovation pathway in which their internal R\u0026D or leadership teams were always the origin of most new product and service development ideas, there was an increasing focus outward. There was a realization that the key source for innovation ideas would come from customers - what is now routinely called 'customer-oriented innovation.' It seems like an obvious thing to do, but to this day, many organizations don't enshrine this as a core value in their innovation culture and methodology - which is a real missed opportunity.\n\nIn my view, three fundamental trends were underway with 'world-class innovators' that would forever shake up the world of ideas and invention:\n\nUpside-down innovation: That's looking to customers for product ideas. Those ideas might be very different than the ideas you were thinking about.\n\nProactive Innovation: Solving the customer's problem before the customer knows it's a problem! Anticipatory thinking matters!\n\nIterative innovation: A step-by-step approach where regular customer feedback regularly determines future development!\n\nThe importance of this shift can't be understated; I previously wrote about it this way:\n\n\"Turn your creativity and imagination engine upside down! Make your R\u0026D strategy less about what you see as opportunities – and more about what your partners and customers see.. Adopt the mindset that ‘customer-oriented and partner-based innovation’ will be a key strategy – and you might find that solution to challenges come faster!\"\n\nOriginal post: https://jimcarroll.com/2024/03/daily-inspiration-mastering-innovation-world-class-innovators-focus-on-customer-oriented-innovation/\n\nhttps://media.futurist.info/media_attachments/files/112/093/562/640/644/125/original/b27bab014079ab91.jpg",
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