Depends which. Some brands and companies, sure. The low-hanging fruit. Small teams, tech savvy, like Alby. The 1%, basically. There's enough in that 1% group to get going.
But the CPG, FMCG and retail brands I've worked with most of my life, little chance most such brand teams could (a) handle a setup whereby the secret was both forever unknowable to all and forever under control of the brand or (b) accept a setup whereby the secret is (or can be) known by even a single employee that could go rogue—which is all employees in the eyes of most compliance departments.
Basically brands needs brand safety, it's a #1 concern, and compliance departments (which have to clear these things) will never allow such a risk to brand safety to be present.
Even getting to the point where you can have a meaningful conversation about keypairs and bunkers with decision makers.... This here Nostr world is a world removed from their world.
Joe / Joe working on B2B
npub1hy…wtqnx
2025-04-08 16:44:20
in reply to nevent1q…8t89
Author Public Key
npub1hyxredcavc6ruqgsf4wf4hmakpwnvefmzaspl7dja6a2sxlx0q3sxwtqnxPublished at
2025-04-08 16:44:20Event JSON
{
"id": "c4ecec98b3c5f1da8da4bb17e7b8ec8444b86a5ab070446a8dc863f769db161a",
"pubkey": "b90c3cb71d66343e01104d5c9adf7db05d36653b17601ff9b2eebaa81be67823",
"created_at": 1744130660,
"kind": 1,
"tags": [
[
"t",
"1"
],
[
"e",
"9de7cd9c6f9fcb5508b666605f424a4cb6e964e5666ec50c503b97f517dfff65",
"wss://relay.nostr.net",
"root",
"4c800257a588a82849d049817c2bdaad984b25a45ad9f6dad66e47d3b47e3b2f"
],
[
"e",
"e604729515e70b5878c580b8d3d98e94e04899513a4da3fe2b70f2a6e8b3510e",
"wss://relay.nostr.net",
"reply"
],
[
"p",
"a96a35a224402b8075c4da20f0477896afcc3395b6fad63e30a648a8222a6a69"
],
[
"p",
"b90c3cb71d66343e01104d5c9adf7db05d36653b17601ff9b2eebaa81be67823"
],
[
"p",
"dd664d5e4016433a8cd69f005ae1480804351789b59de5af06276de65633d319"
],
[
"p",
"a9434ee165ed01b286becfc2771ef1705d3537d051b387288898cc00d5c885be"
],
[
"p",
"4c800257a588a82849d049817c2bdaad984b25a45ad9f6dad66e47d3b47e3b2f"
]
],
"content": "Depends which. Some brands and companies, sure. The low-hanging fruit. Small teams, tech savvy, like Alby. The 1%, basically. There's enough in that 1% group to get going.\n\nBut the CPG, FMCG and retail brands I've worked with most of my life, little chance most such brand teams could (a) handle a setup whereby the secret was both forever unknowable to all and forever under control of the brand or (b) accept a setup whereby the secret is (or can be) known by even a single employee that could go rogue—which is all employees in the eyes of most compliance departments. \n\nBasically brands needs brand safety, it's a #1 concern, and compliance departments (which have to clear these things) will never allow such a risk to brand safety to be present. \n \nEven getting to the point where you can have a meaningful conversation about keypairs and bunkers with decision makers.... This here Nostr world is a world removed from their world.",
"sig": "d4100a9c294da1b4d162f43e47cba5bcb0ff24effb7b2d9cbd0f416869bcace013f11d48309fa1670b7bca5b677b71219454e545378248508ff6540dcb4b92e8"
}