The "Ben" in Ben & Jerry's "has gone from ice cream to cannabis with a social mission," reports the Chicago Tribune:
Ben Cohen has started Ben's Best Blnz, a nonprofit cannabis line with a stated mission of helping to right the wrongs of the war on drugs. The company says on its website that 80% of its profits will go to grants for Black cannabis entrepreneurs while the rest will be equally divided between the Vermont Racial Justice Alliance and the national Last Prisoner Project, which is working to free people incarcerated for cannabis offenses...
Ben's Best Blnz, or B3, says it licenses its formulas, packaging, trademarks, and marketing materials to for-profit businesses that pay a royalty. After expenses are deducted, the royalties are donated to the cause.
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