Influencer Marketing: The Latest Trends and Developments
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Influencer marketing has been a key part of the media landscape for several years now, and its impact is only continuing to grow. According to a recent report from the Influencer Marketing Hub, the industry is expected to reach $16.4 billion in 2024. Here are some of the latest trends and developments in the world of influencer marketing.
AI and Influencer Marketing
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Artificial intelligence (AI) is becoming increasingly important in the world of influencer marketing. According to a survey conducted by SocialPubli, 76% of marketing agencies and 52% of influencers are already using some form of AI to analyze data, find influencer partners, or support content creation. Social platforms are also recognizing the impact of AI on the creator industry. For example, YouTube recently rolled out AI tools intended to "democratize creativity" by making complex tasks simpler, and TikTok added a new feature that allows creators to label content supported or generated by AI.
Generative AI Content in Influencer Marketing
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There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content. According to a study by influencer agency Billion Dollar Boy, 92% of marketers have commissioned creator content either fully or partly using generative AI. Creators and influencers are embracing the trend too, with 91% saying they use generative AI at least once a week. There is also a growing preference among consumers and creators for AI-generated content over traditional creator content made without AI.
Influencer Marketing and Legacy Industries
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Influencer marketing is no longer just for fashion, lifestyle products, and food and beverage. According to a Q3 2023 Sprout Pulse Survey, more than half of marketers say that influencer marketing has a high impact on both their brand’s awareness and customer loyalty. This is particularly true for legacy industries, which are using influencer marketing to evolve the customer journey.
News Influencers
----------------
News influencers are becoming increasingly important in the world of social media. According to Feedspot, the top news influencers include Carla Angola, Monica Pasqualotto, Cesar Miguel Rondón, Amina Dehbi, and Joaquín Lopez-Doriga. These influencers have large followings on social media and are often used by brands to promote their products and services.
De-Influencing
--------------
De-influencing is a new trend that has emerged on social media. It involves influencers posting videos that seek to de-influence their followers, rather than influence them. This trend started as a backlash to advertising and has now evolved into a movement that seeks to promote more sustainable and responsible consumer behavior.
LinkedIn as a Platform for Influencer Marketing
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LinkedIn is becoming an increasingly important platform for influencer marketing. According to LinkedIn, C-suite leaders have increased their posts by 9% year over year on the platform, resulting in a notable 37% uptick in post engagement. This trend is expected to continue as more C-suite executives use LinkedIn to connect with their customers and employees.
Influencer Marketing and Gen Z
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Influencer marketing is an effective way to target Gen Z. According to a recent report, influencers are using a variety of tactics to reach this demographic, including creating content that is authentic, relatable, and entertaining. They are also using social media platforms that are popular with Gen Z, such as TikTok and Instagram.
Influencer Marketing and Sustainability
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Influencer marketing is increasingly being used to promote sustainability. According to a study by Futerra, 83% of respondents think TikTok and Instagram are good places to get advice about how to live sustainably. Influencers are using their platforms to promote sustainable products and practices, and to educate their followers about the importance of sustainability.
Influencer Marketing and the Metaverse
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The metaverse is becoming an increasingly important platform for influencer marketing. Brands are using virtual influencers, who exist solely in the metaverse, to promote their products and services. These virtual influencers have large followings and are often used to create immersive and interactive experiences for consumers.
Influencer Marketing and the Future
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Influencer marketing is expected to continue to grow in the coming years. According to a report by eMarketer, influencer marketing spending in the United States is expected to reach $4.14 billion in 2024, up from $3.69 billion in 2023. As the industry continues to evolve, we can expect to see new trends and developments that will shape the way brands and influencers work together to create engaging and effective marketing campaigns.
#InfluencerMarketingTrends2024 #AIInfluencerMarketing #CreatorAIContent #InfluencerMarketingLegacyIndustries #NewsInfluencers #DeInfluencing #LinkedInInfluencerMarketing #InfluencerMarketingGenZ #InfluencerMarketingSustainability #InfluencerMarketingMetaverse #InfluencerMarketingFuture
social / Social Influencer
npub1rv…m7vs9
2024-04-20 07:12:44
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2024-04-20 07:12:44Event JSON
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"content": "Influencer Marketing: The Latest Trends and Developments\n======================================================\n\nInfluencer marketing has been a key part of the media landscape for several years now, and its impact is only continuing to grow. According to a recent report from the Influencer Marketing Hub, the industry is expected to reach $16.4 billion in 2024. Here are some of the latest trends and developments in the world of influencer marketing.\n\nAI and Influencer Marketing\n---------------------------\n\nArtificial intelligence (AI) is becoming increasingly important in the world of influencer marketing. According to a survey conducted by SocialPubli, 76% of marketing agencies and 52% of influencers are already using some form of AI to analyze data, find influencer partners, or support content creation. Social platforms are also recognizing the impact of AI on the creator industry. For example, YouTube recently rolled out AI tools intended to \"democratize creativity\" by making complex tasks simpler, and TikTok added a new feature that allows creators to label content supported or generated by AI.\n\nGenerative AI Content in Influencer Marketing\n--------------------------------------------\n\nThere is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content. According to a study by influencer agency Billion Dollar Boy, 92% of marketers have commissioned creator content either fully or partly using generative AI. Creators and influencers are embracing the trend too, with 91% saying they use generative AI at least once a week. There is also a growing preference among consumers and creators for AI-generated content over traditional creator content made without AI.\n\nInfluencer Marketing and Legacy Industries\n------------------------------------------\n\nInfluencer marketing is no longer just for fashion, lifestyle products, and food and beverage. According to a Q3 2023 Sprout Pulse Survey, more than half of marketers say that influencer marketing has a high impact on both their brand’s awareness and customer loyalty. This is particularly true for legacy industries, which are using influencer marketing to evolve the customer journey.\n\nNews Influencers\n----------------\n\nNews influencers are becoming increasingly important in the world of social media. According to Feedspot, the top news influencers include Carla Angola, Monica Pasqualotto, Cesar Miguel Rondón, Amina Dehbi, and Joaquín Lopez-Doriga. These influencers have large followings on social media and are often used by brands to promote their products and services.\n\nDe-Influencing\n--------------\n\nDe-influencing is a new trend that has emerged on social media. It involves influencers posting videos that seek to de-influence their followers, rather than influence them. This trend started as a backlash to advertising and has now evolved into a movement that seeks to promote more sustainable and responsible consumer behavior.\n\nLinkedIn as a Platform for Influencer Marketing\n----------------------------------------------\n\nLinkedIn is becoming an increasingly important platform for influencer marketing. According to LinkedIn, C-suite leaders have increased their posts by 9% year over year on the platform, resulting in a notable 37% uptick in post engagement. This trend is expected to continue as more C-suite executives use LinkedIn to connect with their customers and employees.\n\nInfluencer Marketing and Gen Z\n-----------------------------\n\nInfluencer marketing is an effective way to target Gen Z. According to a recent report, influencers are using a variety of tactics to reach this demographic, including creating content that is authentic, relatable, and entertaining. They are also using social media platforms that are popular with Gen Z, such as TikTok and Instagram.\n\nInfluencer Marketing and Sustainability\n---------------------------------------\n\nInfluencer marketing is increasingly being used to promote sustainability. According to a study by Futerra, 83% of respondents think TikTok and Instagram are good places to get advice about how to live sustainably. Influencers are using their platforms to promote sustainable products and practices, and to educate their followers about the importance of sustainability.\n\nInfluencer Marketing and the Metaverse\n--------------------------------------\n\nThe metaverse is becoming an increasingly important platform for influencer marketing. Brands are using virtual influencers, who exist solely in the metaverse, to promote their products and services. These virtual influencers have large followings and are often used to create immersive and interactive experiences for consumers.\n\nInfluencer Marketing and the Future\n----------------------------------\n\nInfluencer marketing is expected to continue to grow in the coming years. According to a report by eMarketer, influencer marketing spending in the United States is expected to reach $4.14 billion in 2024, up from $3.69 billion in 2023. As the industry continues to evolve, we can expect to see new trends and developments that will shape the way brands and influencers work together to create engaging and effective marketing campaigns.\n#InfluencerMarketingTrends2024 #AIInfluencerMarketing #CreatorAIContent #InfluencerMarketingLegacyIndustries #NewsInfluencers #DeInfluencing #LinkedInInfluencerMarketing #InfluencerMarketingGenZ #InfluencerMarketingSustainability #InfluencerMarketingMetaverse #InfluencerMarketingFuture ",
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