BBull on Nostr: **Expanded Implementation Plan for Boaz Trading PLC's Beauty Salons** *(Aligned with ...

**Expanded Implementation Plan for Boaz Trading PLC's Beauty Salons**
*(Aligned with sustainability, compliance, and ROI goals)*

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### **Phase 1: Pre-Launch Preparation (Months 1–3)**
**Objective**: Establish infrastructure, train staff, and build market anticipation.

#### **Month 1: Foundation & Permits**
- **Key Actions**:
1. **Site Finalization**: Secure 200 sqm space in Bole (near Edna Mall) with 3-year lease agreement.
2. **Legal Compliance**: Submit trade license, health permit, and solar installation applications.
3. **Supplier Contracts**: Finalize partnerships with *Sheba Organics* (biodegradables) and *Solaris Ethiopia* (solar panels).
- **Budget**: 5M ETB (deposit, legal fees, supplier advances).
- **Success Metrics**: Permits submitted within 30 days; 100% local supplier agreements signed.

#### **Month 2: Construction & Recruitment**
- **Key Actions**:
1. **Salon Design**: Ethio-modern interiors (reclaimed wood, handwoven décor) by *Addis Design Studio*.
2. **Staff Hiring**: Recruit 10 employees (5 stylists, 3 estheticians, 2 receptionists).
3. **Solar Installation**: Begin 15kW solar panel setup (30% energy independence).
- **Budget**: 12M ETB (construction, solar, first-month salaries).
- **Success Metrics**: 50% construction completed; 80% staff hired.

#### **Month 3: Training & Inventory**
- **Key Actions**:
1. **Staff Training**:
- Technical skills (keratin treatments, LED facials) by L’Oréal-certified trainers.
- CRM/WhatsApp booking system tutorials.
- Sustainability protocols (waste sorting, solar monitoring).
2. **Inventory Stocking**: Purchase eco-friendly products (besema clay, shea butter).
3. **Pre-Launch Marketing**: Teaser social media posts (“Coming Soon to Bole!”).
- **Budget**: 3.4M ETB (training, inventory, marketing).
- **Success Metrics**: 100% staff certified; 500+ social media followers gained.

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### **Phase 2: Launch & Campaign Activation (Month 4)**
**Objective**: Drive brand awareness and initial customer acquisition.

#### **Grand Launch Events**:
- **Bole Flagship Opening**:
- **VIP Event**: Invite influencers (e.g., *Hanan Tarq*), diaspora bloggers, and media.
- **Offers**: Free mini-facials for first 50 guests, 20% discount vouchers.
- **Simien Mountains Campaign**:
- **Content Rollout**:
- Video ads linking salon luxury to Ethiopia’s landscapes (YouTube, Instagram).
- Hashtag #EthiopianElegance with user-generated content contests.
- **Diaspora Partnerships**: Ethiopian Airlines promo (15% off for passengers).
- **Budget**: 4M ETB (event hosting, ad spend, influencer fees).
- **Success Metrics**: 200+ attendees; 1,000+ service bookings in Month 4.

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### **Phase 3: Post-Launch Optimization (Months 5–6)**
**Objective**: Refine operations and retain customers.

#### **Month 5: Feedback & Adjustments**
- **Customer Surveys**: Collect reviews via QR codes (target: 500+ responses).
- **Service Tweaks**: Expand popular treatments (e.g., add turmeric facials).
- **Staff Incentives**: Introduce performance bonuses for upsells.

#### **Month 6: Loyalty Program Rollout**
- **Sheba Rewards Launch**:
- Promote via SMS/WhatsApp: “Earn points with every visit!”
- Partner with *Kaldi’s Coffee* for cross-promotions (e.g., free coffee with points).
- **Budget**: 500,000 ETB (SMS campaigns, partnership fees).
- **Success Metrics**: 30% enrollment in loyalty program; 15% repeat customers.

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### **Phase 4: Scaling (Months 7–12)**
**Objective**: Expand reach and solidify market position.

#### **Key Actions**:
1. **Second Location**: Scout sites in Kazanchis (business district).
2. **Bridal Package Dominance**: Partner with 10+ wedding planners for exclusive deals.
3. **Diaspora Tours**: Offer “Beauty & Heritage” packages for visiting Ethiopians.

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### **Risk Mitigation**
- **Delays**: Buffer 2 weeks in construction timeline; penalty clauses for contractors.
- **Staff Turnover**: Offer retention bonuses (5% salary after 6 months).
- **Low Demand**: Redeploy 1M ETB from contingency to boost Google Ads.

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### **Timeline & Accountability**
| **Task** | **Timeline** | **Owner** | **KPIs** |
|-------------------------|----------------|--------------------|---------------------------|
| Permits Approved | Month 1, Week 3| Legal Consultant | 100% compliance |
| Staff Trained | Month 3, Week 4| HR Manager | 100% certification rate |
| Solar Operational | Month 2, Week 4| Sustainability Lead| 30% energy independence |
| 1,000 Appointments | Month 4, Week 4| Marketing Head | 1,000+ bookings |

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### **Budget Allocation**
| **Phase** | **Budget (ETB)** |
|------------------|------------------|
| Pre-Launch | 20.4M |
| Launch | 4M |
| Post-Launch | 2M |
| Contingency | 7.5M |

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**Conclusion**:
This phased implementation balances speed and precision, ensuring Boaz Beauty Salons launches as a premium, sustainable brand. By Month 12, the salon aims for 17+ daily customers, 40% repeat clients, and 10% market share—setting the stage for Year 2 scaling and 20% ROI.