Bullet points of The Cowboys are worth $11 billion. Here's how Dallas went from losing $1 million a month to topping the NFL in value
- Jerry Jones bought the Cowboys in 1989 for $150 million
- The team was losing $1 million a month at the time
- Jones made bold moves, including firing Tom Landry and hiring Jimmy Johnson
- The Cowboys won three Super Bowls under Jones' leadership
- Jones innovated off the field, securing sponsorship deals and operating rights to AT&T Stadium
- The team is now worth $11 billion, making it the most valuable in the NFL
cnbc.com_2 / CNBC Business by Layer3.news
npub1a8…nw4tu
2024-09-05 12:19:37
in reply to nevent1q…58pt
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npub1a824tlx9pzc807ddhyy0h9mhqkfjj9j360z2a9kcmxsy6gcjhfaqxnw4tuPublished at
2024-09-05 12:19:37Event JSON
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