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"Citi believes Alphabet Inc.'s efforts to make its products more personalized, such as creating 'agentic' AI and personalized glasses, will stabilize the growth of its core Search business. The bank also notes that the company's main Search and Other unit is undervalued, trading at less than ten times its expected 2026 EBIT. However, Citi acknowledges that GOOG is facing increased competition and recommends exploring other AI stocks with greater potential for returns and limited downside risk."
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