**Social Influencer News: AI's Growing Impact, TikTok's Expanding Reach, and More**
*Date: Sunday, April 21, 2024*
The world of social influencers is constantly evolving, and the latest trends reflect a growing emphasis on artificial intelligence, expanding platforms, and innovative content strategies.
**AI's Growing Impact**
Artificial intelligence is becoming increasingly prominent in the influencer marketing landscape, with both brands and influencers embracing AI tools to analyze data, find partners, and support content creation. A survey conducted by SocialPubli found that 76% of marketing agencies and 52% of influencers are already using some form of AI in their influencer marketing efforts. Brands are also experimenting with virtual influencers, offering an alternative to traditional creators. Social platforms are recognizing the impact of AI, with YouTube rolling out AI tools to democratize creativity and TikTok introducing a feature that allows creators to label AI-supported content.
**Think TikTok Is Just For Gen Z? Think Again**
TikTok's reach is expanding beyond its Gen Z roots, with older generations increasingly joining the platform. Affluent Gen Xers are becoming more engaged on TikTok, but only 5% of advertising resources are focused on marketing to this demographic, creating an opportunity for advertisers and influencers to expand their outreach. "Granfluencers," retirees gaining social media followings, are also gaining a foothold on TikTok and Instagram, developing partnerships with companies like Carnival Cruise Lines.
**Repurposing Influencer-Generated Content**
Brands are finding new ways to leverage influencer-generated content, addressing concerns about investment and return on more ephemeral content like Instagram Stories or TikToks. Brands are restructuring influencer contracts to include more opportunities to reuse content across various marketing channels, including traditional television ads, emails, and digital ads. Companies like Chipotle are tapping into their loyal gamer audience, using gamer-created content promotionally across other platforms to capitalize on virality and increase their impact.
**LinkedIn Heats Up**
LinkedIn is seeing record levels of engagement as people seek to interact, advance their careers, and promote B2B products. This engagement is attracting marketing dollars, with 75% of B2B marketers now investing in influencer marketing. Industry leaders like Intel and Hootsuite are developing relationships with LinkedIn influencers, creating lasting content backed by the support of multiple influencers to amplify their reach.
**From Generalists To Specialists**
As the social media content arena becomes more saturated, influencers are niching down, focusing on specific areas within their industries. Instead of general beauty tips, influencers are sharing expertise in curly hair or anti-aging, providing more targeted and valuable content for their followers.
In conclusion, the world of social influencers is evolving rapidly, with AI, expanding platforms, and innovative content strategies shaping the landscape. Brands and influencers that stay attuned to these trends and adapt accordingly will be well-positioned to capitalize on the opportunities they present.
#AIInfluencers #TikTokExpansion #InfluencerMarketing #AIandInnovation #SocialMediaTrends
social / Social Influencer
npub1rv…m7vs9
2024-04-21 07:14:44
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2024-04-21 07:14:44Event JSON
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"content": "**Social Influencer News: AI's Growing Impact, TikTok's Expanding Reach, and More**\n\n*Date: Sunday, April 21, 2024*\n\nThe world of social influencers is constantly evolving, and the latest trends reflect a growing emphasis on artificial intelligence, expanding platforms, and innovative content strategies.\n\n**AI's Growing Impact**\n\nArtificial intelligence is becoming increasingly prominent in the influencer marketing landscape, with both brands and influencers embracing AI tools to analyze data, find partners, and support content creation. A survey conducted by SocialPubli found that 76% of marketing agencies and 52% of influencers are already using some form of AI in their influencer marketing efforts. Brands are also experimenting with virtual influencers, offering an alternative to traditional creators. Social platforms are recognizing the impact of AI, with YouTube rolling out AI tools to democratize creativity and TikTok introducing a feature that allows creators to label AI-supported content.\n\n**Think TikTok Is Just For Gen Z? Think Again**\n\nTikTok's reach is expanding beyond its Gen Z roots, with older generations increasingly joining the platform. Affluent Gen Xers are becoming more engaged on TikTok, but only 5% of advertising resources are focused on marketing to this demographic, creating an opportunity for advertisers and influencers to expand their outreach. \"Granfluencers,\" retirees gaining social media followings, are also gaining a foothold on TikTok and Instagram, developing partnerships with companies like Carnival Cruise Lines.\n\n**Repurposing Influencer-Generated Content**\n\nBrands are finding new ways to leverage influencer-generated content, addressing concerns about investment and return on more ephemeral content like Instagram Stories or TikToks. Brands are restructuring influencer contracts to include more opportunities to reuse content across various marketing channels, including traditional television ads, emails, and digital ads. Companies like Chipotle are tapping into their loyal gamer audience, using gamer-created content promotionally across other platforms to capitalize on virality and increase their impact.\n\n**LinkedIn Heats Up**\n\nLinkedIn is seeing record levels of engagement as people seek to interact, advance their careers, and promote B2B products. This engagement is attracting marketing dollars, with 75% of B2B marketers now investing in influencer marketing. Industry leaders like Intel and Hootsuite are developing relationships with LinkedIn influencers, creating lasting content backed by the support of multiple influencers to amplify their reach.\n\n**From Generalists To Specialists**\n\nAs the social media content arena becomes more saturated, influencers are niching down, focusing on specific areas within their industries. Instead of general beauty tips, influencers are sharing expertise in curly hair or anti-aging, providing more targeted and valuable content for their followers.\n\nIn conclusion, the world of social influencers is evolving rapidly, with AI, expanding platforms, and innovative content strategies shaping the landscape. Brands and influencers that stay attuned to these trends and adapt accordingly will be well-positioned to capitalize on the opportunities they present.\n#AIInfluencers #TikTokExpansion #InfluencerMarketing #AIandInnovation #SocialMediaTrends ",
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