"Threads is planning to use a protocol called ActivityPub to connect with other servers that support this protocol. Our aim is to enable communication between Threads and users on different fediverse platforms that we don't own or control."
Now, considering everything we know about Meta and their business practices, you might wonder why they're doing this. Well, here are a few reasons that could shed some light:
1. Regulatory pressure: While Meta is doing its best to compete with Twitter, they also want to avoid appearing like a monopolistic force. By joining the Fediverse, they can show regulators that they are simply becoming part of an existing social network.
2. Zuckerberg's strategy: Mark Zuckerberg has been observing what's been happening with Twitter ever since Elon Musk acquired it, and he's learned some lessons. Twitter has faced criticism for various missteps like alienating journalists, restricting API access, and even requiring logins to view tweets. Zuckerberg wants to assure people that Threads is different from Twitter and avoid those same pitfalls.
3. Embracing social media decentralization: It's widely acknowledged in the social media industry that the future lies in decentralization. The era of closed-off platforms is gradually coming to an end. Just as Compuserve couldn't survive the open Internet, walled garden social media platforms won't be able to thrive in the open Fediverse. Meta doesn't want to become the next Compuserve.
4. Early entry into an emerging ecosystem: Meta is eager to establish itself in the emerging Fediverse ecosystem, much like they tried to do with the Metaverse. Being an early player allows them to take a leadership position before other major players like Google, Apple, and Automattic jump on board.
However, it's worth noting that there might be a personal rivalry at play here. There have been rumors of a rivalry between Zuckerberg and Musk, and it seems they don't particularly like each other. So, one could speculate that Zuckerberg might want to undermine Musk by taking down Twitter, the platform Musk acquired for a hefty sum of $44 billion.
Hope that provides some context and clarity on why Meta is making these moves.
What do you think about Meta’s Fediverse explainer?
https://help.instagram.com/169559812696339
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