BBull on Nostr: **Expanded Implementation Plan** This phased roadmap ensures disciplined execution, ...

**Expanded Implementation Plan**
This phased roadmap ensures disciplined execution, balancing speed with quality to capture Addis Ababa’s premium beauty demand.

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### **Phase 1: Months 1–3 – Foundation & Preparation**
#### **Month 1: Setup & Legal Compliance**
- **Week 1–2**:
- Finalize leases for 3 salons in Bole, Kazanchis, and Old Airport.
- Secure trade licenses (Category C) and health permits from Addis Ababa Trade Bureau.
- **Week 3–4**:
- Hire architects and contractors; approve eco-chic designs (solar panels, VIP rooms).
- Order imported equipment (German hair tools, Japanese skincare devices).

#### **Month 2: Construction & Staff Hiring**
- **Salon Build-Out**:
- Begin construction with 60-day completion target.
- Install water recycling systems and solar panels (30% energy autonomy).
- **Recruitment**:
- Hire 15 staff (stylists, estheticians, receptionists) via LinkedIn and local beauty schools.
- Criteria: 2+ years experience, English proficiency, cultural knowledge.

#### **Month 3: Staff Training & Inventory**
- **Training Modules**:
- **Week 1**: Hygiene certification (WHO standards) and CRM software use.
- **Week 2**: Traditional techniques (besema clay application, coffee scrub rituals).
- **Week 3**: Modern services (keratin treatments, LED facials) led by Kenyan trainers.
- **Week 4**: Mock customer sessions with feedback loops.
- **Inventory Stocking**:
- Source 500kg of besema clay from Sidama cooperatives.
- Partner with DHL for imported skincare product delivery.

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### **Phase 2: Month 4 – Grand Launch**
#### **Pre-Launch (Week 1–2)**
- **Soft Opening**: Invite 100 influencers, journalists, and diplomats for free services.
- **Quality Testing**: Refine service timing based on feedback (e.g., 45-minute facials vs. 60).

#### **Heli-Ski Campaign Rollout (Week 3–4)**
- **Content Launch**:
- Release 3 cinematic videos on Instagram/YouTube, tagging diaspora hubs (#SwissToSheba).
- Ethiopian Airlines in-flight ads begin.
- **Event**: Host a “Luxury Redefined” launch party at the Bole salon with:
- Live traditional music + Swiss chocolates.
- Free mini-services (10-minute hand massages, braid touch-ups).

#### **Sales Activation**:
- **Pre-Bookings**: Offer 20% discounts for appointments made pre-launch (target: 500 bookings).
- **Loyalty Program**: “Sheba Rewards” goes live with app integration.

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### **Phase 3: Months 5–6 – Consolidation & Scale**
- **Performance Review**:
- Analyze customer data (peak hours, popular services) to optimize staffing.
- Trim underperforming services (e.g., replace henna brows with lash lifts).
- **Marketing Adjustments**:
- Shift 30% of Heli-Ski budget to local Google Ads (“best salon in Addis”).
- Launch bridal expos in partnership with Addis Wedding Planners Association.

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### **Key Milestones & Metrics**
| **Milestone** | **Target Date** | **Success Metric** |
|------------------------------|-----------------|-----------------------------------|
| Salon Construction Complete | Month 2, Week 4 | 3 salons ready for furnishing. |
| Staff Training Certified | Month 3, Week 4 | 100% pass hygiene exams. |
| 500 Pre-Launch Bookings | Month 4, Week 2 | 50% conversion to paid clients. |
| Break-Even on OpEx | Month 10 | 1,430,000 ETB monthly revenue. |

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### **Contingency Planning**
- **Construction Delays**: Rent temporary pop-up space in Bole for training/previews.
- **Staff Attrition**: Partner with Lucy Beauty Academy for trainee pipeline.
- **Campaign Flop**: Pivot to TikTok challenges (e.g., #BesemaGlow) with local influencers.

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**Conclusion**: This plan combines aggressive timelines with adaptive execution. By Month 4, Boaz will establish itself as Addis’s premier beauty destination, leveraging its Heli-Ski buzz to lock in diaspora and local clients alike.