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"content": "and I also talk about: \n\nMagellan AI announcing support for UID2 and ID5 which allows advertisers to recognise individuals and serve them targeted ads, replacing cookies and IP tracking. Is this a good thing? hashtag#advertising\n\nPodcast ad spending increased by 22% year-on-year, but the amount of ads in podcasts has increased by 20%. How many ads in a podcast should there be and have listeners got the capacity to hear more ads per hour like radio? hashtag#advertising",
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