BBull on Nostr: **Expanded Marketing & Sales Strategy** --- ### **1. Heli-Ski Campaign: “Luxury ...

**Expanded Marketing & Sales Strategy**

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### **1. Heli-Ski Campaign: “Luxury Without Borders”**
**Objective**: Position Boaz as a globally aspirational brand while anchoring it in Ethiopian heritage.

#### **Campaign Execution**
- **Creative Concept**:
- Produce cinematic videos juxtaposing Swiss Alps luxury (heli-skiing) with Addis Ababa’s urban energy, highlighting salon services as “equally exhilarating.”
- Tagline: *“From Alpine Peaks to Ethiopian Elegance—Your Escape Awaits.”*
- **Content Channels**:
- **Instagram/TikTok**: 15-second reels targeting diaspora (U.S., Europe, UAE) with geo-tagged ads.
- **YouTube**: Mini-documentary featuring a diaspora client’s journey from Zurich to Addis for a Boaz bridal package.
- **Ethiopian Airlines**: In-flight video ads and magazine spreads.
- **Influencer Collabs**:
- Partner with Ethiopian athletes (e.g., marathoners) and travel bloggers for “adventure to beauty” storytelling.
- Offer free premium services to 10 diaspora influencers in exchange for UGC (user-generated content).
- **Budget Allocation**:
- 50% video production, 30% paid ads, 20% influencer fees.
- **KPIs**:
- 500,000+ impressions in 3 months.
- 20% increase in diaspora bookings.

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### **2. Local Tactics: Hyper-Targeted Community Engagement**

#### **A. Influencer Partnerships**
- **Micro-Influencers**: Recruit 20 Addis-based beauty/lifestyle creators (5,000–50k followers) for:
- **“A Day at Boaz”** vlogs showcasing services.
- **Monthly Challenges**: e.g., “Best Besema Clay Selfie” wins a free facial.
- **Macro-Influencers**: Partner with 1–2 Ethiopian celebrities (e.g., actress Selam Tesfaye) for:
- Bridal package endorsements.
- Charity collaborations (e.g., “Glow for Good” donating 5% of sales to girls’ education).

#### **B. Loyalty Programs**
- **Sheba Rewards Tier System**:
- **Bronze (0–5,000 ETB spent)**: Free coffee scrub with next visit.
- **Silver (5,000–15,000 ETB)**: 15% off premium services.
- **Gold (15,000+ ETB)**: Free bridal consultation + VIP lounge access.
- **Referral Bonuses**:
- 10% credit for both referrer and referee.

#### **C. Community Events**
- **Beauty Bootcamps**: Free workshops on skincare routines using Ethiopian ingredients.
- **Pop-Up Salons**: Partner with cafes in Bole for “Express Glow” sessions (15-min facials).
- **Cultural Fusion Nights**: Live traditional music + modern beauty demos (e.g., how to style habesha kemis with bold makeup).

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### **3. Sales Channels**
| **Channel** | **Strategy** | **Revenue Target** |
|--------------------|-----------------------------------------------|--------------------|
| **Walk-Ins** | Prime locations with eye-catching storefronts | 40% |
| **Online Bookings**| App/website with Amharic/English support | 35% |
| **Corporate Tie-Ups**| Discounted packages for employees (e.g., UN, banks) | 15% |
| **Bridal Pop-Ups** | Seasonal booths at wedding expos | 10% |

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### **4. Budget & ROI Projections**
| **Tactic** | **Cost (ETB)** | **Expected ROI** |
|--------------------------|----------------|------------------------|
| Heli-Ski Campaign | 8.475M | 3:1 (25.4M ETB revenue)|
| Local Influencers | 1.5M | 5:1 (7.5M ETB revenue) |
| Community Events | 500,000 | Brand awareness lift |
| Loyalty Program Setup | 300,000 | 20% repeat customers |

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### **5. Risk Mitigation**
- **Campaign Fatigue**: Rotate Heli-Ski content with local storytelling (e.g., “Meet the Artisan” behind besema clay).
- **Influencer Mismatch**: Require influencers to post authentic reviews before payment.
- **Low App Adoption**: Offer 5% discounts for first-time app users.

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**Conclusion**: By blending global allure with grassroots engagement, Boaz will dominate Addis’s beauty scene. The Heli-Ski Campaign seeds aspiration, while local tactics build trust and community—driving 50%+ of Year 1 revenue from repeat clients.