Philip Cardella on Nostr: Obama's 2008 campaign was the most sophisticated technologically driven campaign in ...

Obama's 2008 campaign was the most sophisticated technologically driven campaign in history. It created the modern notion of data driven campaigning used by both parties today.

But the secret to Obama's campaign wasn't that. It was that he started training workers at the *neighborhood level* in a highly disciplined, labor intensive ground campaign (door to door) in *2006*--two years before the election.

He started training *precinct organizers* fully two years before the election.