TheBitcoinManual on Nostr: As someone who works in marketing I find podcasting is one of the worst ROI mediums ...

As someone who works in marketing I find podcasting is one of the worst ROI mediums to advertise on for most brands, usually they just form a part of budget dumping along with influencer to show the board/management you diversified the marketing spend across multiple channels

While there are some niche pods/micro influencers that can generate a ROI that is competitive versus other channels, takes a long time to find them and there is diminishing returns so repeat campaigns are unlikely to yield better results than the one time flash in the pan

The larger the audience the more you paying for unqualified leads, people who will never take action, who are just chronic listeners and will likely never convert