MacRumors on Nostr: Next Year's Slim iPhone 17 Could Be an 'iPhone Air' Apple's rumored iPhone 17 "Slim" ...
Next Year's Slim iPhone 17 Could Be an 'iPhone Air'
Apple's rumored iPhone 17 "Slim" could be positioned as an iPhone "Air" to boost sales, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained how the "fourth" model in the iPhone lineup since 2020 (the iPhone 12 mini, iPhone 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus model, this is likely because it is just $100 less than the Pro, so most customers simply opt for the higher-end model.
Jon Prosser was first to suggest that the device could be positioned as an "iPhone Air." Now, Gurman seems to have supported this idea.
MacBook Air from 2008, which sat between the regular MacBook and MacBook Pro in the lineup.
The sales pitch will probably go like this: If you want something snazzier than a standard iPhone — but don't really need the performance, screen size or cameras of a Pro model — you can get something that looks much cooler while still having the specifications of a regular iPhone.
At minimum, Gurman expects the iPhone "Air" to be more popular than the iPhone mini and Plus devices from recent years.
Related Roundup: iPhone 17
Tags: Bloomberg, Mark Gurman
This article, "Next Year's Slim iPhone 17 Could Be an 'iPhone Air'" first appeared on MacRumors.com
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https://www.macrumors.com/2024/08/12/slim-iphone-17-could-be-iphone-air/Published at
2024-08-12 15:45:12Event JSON
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"content": "Next Year's Slim iPhone 17 Could Be an 'iPhone Air'\n\nhttps://images.macrumors.com/article-new/2024/08/iPhone-17-Slim-Feature-Single-Camera-2.jpg\n\nApple's rumored iPhone 17 \"Slim\" could be positioned as an iPhone \"Air\" to boost sales, according to Bloomberg's Mark Gurman.\r\n\r\n\r\nIn the latest edition of his \"Power On\" newsletter, Gurman explained how the \"fourth\" model in the iPhone lineup since 2020 (the iPhone 12 mini, iPhone 13 mini, iPhone 14 Plus, and iPhone 15 Plus) has largely been a commercial failure. In the case of the Plus model, this is likely because it is just $100 less than the Pro, so most customers simply opt for the higher-end model.\r\n\r\nJon Prosser was first to suggest that the device could be positioned as an \"iPhone Air.\" Now, Gurman seems to have supported this idea.\r\n\r\nMacBook Air from 2008, which sat between the regular MacBook and MacBook Pro in the lineup.\r\n\r\nThe sales pitch will probably go like this: If you want something snazzier than a standard iPhone — but don't really need the performance, screen size or cameras of a Pro model — you can get something that looks much cooler while still having the specifications of a regular iPhone.\n\r\n\r\nAt minimum, Gurman expects the iPhone \"Air\" to be more popular than the iPhone mini and Plus devices from recent years.\r\n\r\nRelated Roundup: iPhone 17\nTags: Bloomberg, Mark Gurman\nThis article, \"Next Year's Slim iPhone 17 Could Be an 'iPhone Air'\" first appeared on MacRumors.com\nDiscuss this article in our forums\n\nhttps://www.macrumors.com/2024/08/12/slim-iphone-17-could-be-iphone-air/",
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