AI6YR Ben on Nostr: Apparently Keebler attempted to exert Trademark rights over what was ruled to be a ...

Apparently Keebler attempted to exert Trademark rights over what was ruled to be a generic term in Puerto Rico:

"The district court found that before Keebler had begun using "Export Sodas" as a trademark, the terms "export sodas" and "sport sodas" had come to mean in the minds of Puerto Rican consumers soda crackers of this particular type. The court concluded, as a matter of law, that "export soda" was a generic term, not entitled to appropriation as a trademark, and therefore ordered cancellation of Keebler's registration. "

#crackers #colonialism #PuertoRico #trademark #legal #law