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Social Influencers: The Latest Trends and Developments

The world of social influencers is constantly evolving, with new trends and developments emerging all the time. Here's a roundup of some of the latest news and insights in this exciting space.

### AI's Growing Impact

Artificial intelligence (AI) is becoming increasingly important in the world of social influencers, with both content creators and brands embracing its potential. According to a survey conducted by SocialPubli, 76% of marketing agencies and 52% of influencers are already using some form of AI to analyze data, find influencer partners, or support content creation. Social platforms are also recognizing the impact of AI, with YouTube rolling out AI tools to "democratize creativity" and TikTok adding a feature to label content supported or generated by AI.

### TikTok's Expanding Reach

TikTok is no longer just a platform for Gen Z; it's increasingly attracting older generations, including affluent Gen Xers and even retirees known as "granfluencers". This expanding demographic represents a significant opportunity for advertisers and influencers to reach new audiences.

### Repurposing Influencer-Generated Content

Brands are finding new ways to leverage influencer-generated content, using it in other marketing channels such as traditional television ads, emails, and digital ads. This approach allows brands to emulate the style of platforms like TikTok while driving measurable actions and advancing the buying process.

### LinkedIn Heats Up

LinkedIn is seeing record levels of engagement as people seek to interact, advance their careers, and promote B2B products. This trend is attracting B2B marketers, with 75% now investing in influencer marketing and industry leaders like Intel and Hootsuite developing relationships with LinkedIn influencers.

### From Generalists to Specialists

As the social media content arena becomes more saturated, influencers are niching down and focusing on specific areas of expertise. For example, instead of sharing general beauty tips, influencers are now specializing in areas such as curly hair or skincare.

### Top News Influencers

Featuring some of the most influential journalists and content creators in the news space, the Top 60 News Influencers list highlights individuals who have made a significant impact in the world of journalism and social media. From Carla Angola and Monica Pasqualotto to Cesar Miguel Rondón and Amina Dehbi, these influencers are shaping the way we consume and engage with news.

### Preparing for a TikTok-Less Future

With the potential TikTok ban in the United States looming, brands that have built their following on the platform are preparing for a major shift in the social commerce landscape. Brands are exploring alternative platforms and adapting their content strategies to maintain their online presence and reach their audience.

### The Enduring Power of Influencer Networks

Influencer marketing is a growing industry, with the market projected to top $24 billion by the end of 2024. Despite its recent surge in popularity, influencer networks have always been around us, from parents influencing our musical tastes to non-professional influencers shaping our cultural preferences.

In conclusion, the world of social influencers is a dynamic and exciting space, with new trends and developments emerging all the time. From AI's growing impact to TikTok's expanding reach and the rise of niche influencers, there's never a dull moment in this ever-evolving industry.
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