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2024-08-23 13:01:45
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cnbc.com_2 on Nostr: Summary of Why Ford believes its $1.9 billion shift in EV strategy is the right ...

Summary of Why Ford believes its $1.9 billion shift in EV strategy is the right choice for the company, investors
Why Ford believes its $1.9 billion shift in EV strategy is the right choice for the company, investors


The shifts in the automaker's electric vehicle strategy will cost the Detroit automaker up to $1.9 billion in expenses and write-downs.

https://www.cnbc.com/2024/08/23/ford-ev-strategy-smaller-cars.html

Ford Motor's profit engine for decades has been large trucks and SUVs in the U.S. So it might surprise investors that the automaker believes its new path to profitability for electric vehicles will first be led by smaller, more affordable vehicles. The new plan is an 'insurance policy' for the automaker to be able to expand its growingly popular hybrid models and create more affordable EVs that it believes will deliver a more capital-efficient, profitable electric vehicle business for the company and investors.
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