https://fountain.fm/episode/13545453749
Micro transactions/streaming sats via lightning allows for the definition of a previously unknowable variable (opportunity cost) from every exchange of energy.
Advertising is an exchange between producers of energy (the ad consumer) and consumer of energy (the advertiser). You sell your energy (in the form of attention) to a bidder. In the past it hasn’t been an open market to allow for the highest bidder to claim available energy.
Lightning changes that. Middlemen (platforms/gatekeepers) profited while those selling their energy (with or without their knowledge) were manipulated for their efforts.
In the future you will be paid for your energy. The more you direct your energy to a brand the higher the signal. The more valuable you are to that company.
Why pay a platform when you can pay your customers directly? Consumers will decide how much energy and at what price they would like to sell.
That energy can come from past reserves already transformed and stored or future reserves in the form of attention.
You will be compensated to consume content (ads) that have an end goal of making the extended order more energy efficient and thereby make more energy available to the network. This benefits all those who hold a fixed % of that network aka bitcoiners.
The more energy you send companies who create value (find previously inaccessible energy and make it accessible through specialisation) the more energy is available to all.
More signal, less noise means more energy for all.
Lightning changes advertising forever.
cbo / Chief Bitcoin Officer
npub1gc…vcura
2023-04-30 01:57:29
in reply to nevent1q…6dmj
Author Public Key
npub1gcrqwgsnr2cf5yxyzzu4yfs94msfe68lxcc5tap3na6xrjjh7fmqyvcuraPublished at
2023-04-30 01:57:29Event JSON
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"content": "https://fountain.fm/episode/13545453749\n\nMicro transactions/streaming sats via lightning allows for the definition of a previously unknowable variable (opportunity cost) from every exchange of energy.\n\nAdvertising is an exchange between producers of energy (the ad consumer) and consumer of energy (the advertiser). You sell your energy (in the form of attention) to a bidder. In the past it hasn’t been an open market to allow for the highest bidder to claim available energy.\n\nLightning changes that. Middlemen (platforms/gatekeepers) profited while those selling their energy (with or without their knowledge) were manipulated for their efforts.\n\nIn the future you will be paid for your energy. The more you direct your energy to a brand the higher the signal. The more valuable you are to that company.\n\nWhy pay a platform when you can pay your customers directly? Consumers will decide how much energy and at what price they would like to sell.\n\nThat energy can come from past reserves already transformed and stored or future reserves in the form of attention. \n\nYou will be compensated to consume content (ads) that have an end goal of making the extended order more energy efficient and thereby make more energy available to the network. This benefits all those who hold a fixed % of that network aka bitcoiners.\n\nThe more energy you send companies who create value (find previously inaccessible energy and make it accessible through specialisation) the more energy is available to all.\n\nMore signal, less noise means more energy for all.\n\nLightning changes advertising forever.",
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